Standing in the big picture of 2015，Looking back from 2010 to 2012，We will find that Fosun Group’s frequent big moves in those three years are obviously different from its investment style in the past 18 years，188bet online sports betting

1.Fosun officially proposed its globalization strategy in 2010，The first year of Fosun Global Investment，Already have an investment team in North America，And start deploying in Europe、Japan、Australia’s global investment network。

2.2010，Buy shares in Club Med (Club Med）Project，Regarded as Fosun’s first real overseas direct investment。Earned two board seats。This investment move is somewhat accidental，However, this seemingly accidental step，But a huge foreshadowing was laid。

3.Shanghai, September 15, 2011，Fosun Group and Prudential Financial Group announced，The life insurance company jointly owned by both parties has been officially approved by the China Insurance Regulatory Commission for establishment。To this point，China’s only life insurance company jointly owned by private capital and foreign capital has surfaced。

4.March 2012，Guo Guangchang gave Destin and Snow a Tai Chi lesson at a company meeting in Shanghai。Snow said，I can’t say that I am good at Chinese culture，But I accept this culture。This marks that Guo Guangchang has successfully completed a "cultural export" at the interpersonal level。

Among the above four actions，We seem to be able to vaguely see the quiet changes in Fosun Group’s investment philosophy。It can be said，In the past three years，What Fosun has done is of turning significance，Everything is profoundly affecting the global strategy of this private enterprise，It also profoundly affects the layout of this private enterprise in the tourism industry。Want to understand the mystery，We need to start talking about 2002。

2002——2010，Fosun Group’s tourism layout on the road to globalization

Before 2002，Fosun Group successfully completed the transition from knowledge to industry、The leap and grafting from industry to finance，And proposed his own platform theory in 2002 - first of all, capital platform，With Fosun Group as the core，Carry out investment banking business，Mainly determine which industries are on the rise，Which ones are in decline，Which ones are being ignored by capital，By studying the “counter-cyclical” theory of capital，Observe and discover investment value。

The second is the listed company platform，That is, focusing on a group of listed companies including Fosun Industrial，Promote industrial development with one hand，Closely connected with the capital market，Form core competitiveness，This is a group platform for listed companies。The third is the professional company platform。The company’s goals on this platform are clear，Just looking for good products，Serving customers，Create value。

Under the guidance of platform theory，Tourism is only one business segment in the development of Fosun Group，In the eight years from 2002 to 2010，The strategic position of tourism in the development of Fosun Group has not been very clear。But，One thing is for sure，In the past 8 years，Fosun continues to integrate resources，Step by step towards the world，Opening the curtain of globalization。

Just，When Fosun proposed its globalization strategy in 2010，Perhaps even Guo Guangchang himself is a little confused，After all, this is the globalization change of Chinese private enterprises，Fosun at the forefront，There are still many questions that need to be explored by oneself。This year，The title of a public report by Fosun is "Fosun accelerates internationalization"，Overseas Investment 2.100 million to test the tourism industry》，It can also be seen from the word "testing the waters" in the title，Although Fosun proposed a globalization strategy at this time，But，The status of tourism in its globalization strategy has not been particularly clear。

Even this year Fosun invested in Club Med (Club Med）Project，Only obtained two board seats。Visible，At this time, every move made by Fosun in the field of tourism investment has a tentative character。

2012，A public news event gave people an important clue to observe Fosun Group’s strategy，Through this clue, people can see that Fosun is demonstrating increasingly clear goals and strategic vision amid 188bet sports betting app download the changes in globalization。

This incident is actually very simple - Guo Guangchang gave Destin and Snow a Tai Chi class，Snow happily accepted Tai Chi Kung Fu，And agreed with the Tai Chi concept。This news event tells people: Fosun Group’s global investment strategy must have some special connection with Tai Chi。Many people began to speculate，Fosun will consider investing in tourism as one of its core strategies for globalization，But，Before 2013，There is no clear answer to this question。

2013——2015，From industry player to travel giant

Sure enough，2013，Fosun Tourism Business Group is established，Also starting from this year，The investment logic of “China’s power coupled with global resources” began to appear prominently in Fosun’s financial reports。

To this point，People finally see clearly Guo Guangchang’s global investment strategy—a transformation strategy with tourism as an important driving force。Tourism is a highly integrated industry，It is a borderless industry。If the investment philosophy that Fosun Group has been focusing on in the past is "series connection"，Then，The establishment of Fosun Tourism Business Group represents a shift in its investment philosophy to "integration"。

Still in 2013，Guo Guangchang continues to make big moves in the tourism field，Quotation 5.1.2 billion yuan held by China International Travel Service 1.97% equity，Became the third largest shareholder of CITS。October 10th of the same year，Fosun Group announced the signing of an agreement with Kerzner Group in Shanghai，More than 10 billion will be invested in Sanya, Hainan in the next three years，Build a seven-star hotel and ocean park Atlantis。According to the plans of both parties，The project will start construction at the end of this year，100% investment by Fosun，Kirzner is responsible for operations management。

A bigger show will be staged in early 2015，After a fierce business war，Fosun finally transfers Club Med was acquired in a way that is close to a wholly-owned holding acquisition。This move marks that Fosun Group has established a platform for global tourism resource operation。

By acquiring Club Med’s core behavior，Fosun will continue to acquire upstream and downstream companies or related companies，Ultimately, Fosun will become a global tourism giant。

To this point，The foreshadowing laid by Fosun Group five years ago has finally received a complete and clear response: tourism will become one of the core strategies of Fosun Group’s future development。

Four major characteristics of Fosun’s global tourism strategy

1. Combining Chinese and Western methods to serve the middle class

Fosun Group has a profound Chinese cultural background，Also actively learn from Western culture，This private enterprise that has grown up with China’s economy is good at grafting international resources into China’s power，But this kind of grafting is definitely a high-level grafting，In other words，Not just considering grafting at the industrial level，But know how to integrate international resources with Chinese cultural characteristics，Create a lifestyle suitable for China’s middle class。

Take Club Med as an example，After successfully completing the acquisition，Fosun begins to combine China’s resource conditions、Holiday characteristics of Chinese tourists，And room and activity requirements，Create a website called “Joyview by Club Med”’s Chinese sub-brand.

Relevant people said: Compared with Club Med’s existing property status，Joyview is closer to China’s major cities with the most spending power，The driving time is only 2-3 hours，Providing exquisite short-distance holidays。Visitors also expect shorter vacation days at Joyview，Therefore Joyview will also be involved in the MICE market。

The two Joyview resorts currently under construction are located on the Gold Coast of Changli County, Qinhuangdao, Hebei Province，And Anji County, Zhejiang Province。Changli Golden Coast is adjacent to the Bohai Sea，Very close to Beijing、Tianjin，Anji County is close to Hangzhou and Shanghai。

Since the globalization strategy was proposed，Fosun has always practiced the investment model of "grafting China's power with global resources"，Fosun has always practiced the investment model of "grafting China's power with global resources"，Whether it is investing in Greek fashion brand Folli Follie、The world’s leading laser beauty brand Alma Laser、Italian high-end customized men’s clothing Caruso、American high-end women's clothing St. John，Or invest in the top tourist resort hotel Atlantis Sanya、Hollywood film production company Studio 8、British leisure travel group Thomas Cook et al。Fosun always insists on achieving harmony at the cultural level，Promote the sustainability of resource grafting through cultural communication。

In the process of Fosun’s global strategic transformation，There is a very important piece - private equity investment and financial services，This new business helps companies better connect with funds、Capital combined investment industry。Introduction from relevant people，Fosun Fortune, the first private equity fund management company 188bet app directly affiliated to Fosun Group，Adopting the method of “equity investment + industrial investment”，This is the first domestic private equity fund with a global presence，Fosun Wealth Creation and Fosun Entrepreneurship、Fosun Purun and other teams together form a huge private equity platform，Through extensive private equity investment business，Enter the asset management business at the same time，Realized normalization of investment returns。

In Fosun’s globalization strategy，On one side is a huge capital financing platform，Leading the private equity investment business and insurance business，On the other side is a huge industrial integration platform，Leading by tourism (or middle-class lifestyle)。From this we may be able to make a vivid metaphor - tourism and capital have become the two goalkeepers of Fosun, a huge listed company，Each one responds，Maintaining and promoting Fosun’s global strategic transformation。

3. Happy fashion, build a honeycomb

2015，Fosun invests in Thomas, a British travel agency with a history of 174 years Cook，marks that this listed company has truly become a global tourism investor and industry integrator，Meanwhile，Fosun officially announced its happy fashion strategy in Shanghai，This is following the comprehensive financial strategy、Hive City Strategy、After the Great Health Strategy，Another major strategy for Fosun。

Fosun Group Qian Jiannong said frankly in a recent interview，Fosun has invested in nearly 80 projects in the happy fashion consumer industry，Total 39.7 billion yuan，Among them, tourism and leisure account for the largest proportion，reach 60%。Guo Guangchang also revealed in a recent interview，Fosun’s investment in the tourism industry will reach 100 billion in the future。If happy fashion is honey，Then it is Fosun’s honeycomb strategy that carries the honey。

Guo Guangchang introduced Fosun’s hive theory in an interview: A city should be a combination of various service functions。More such hive cities should be built in the future，Form a more organic functional combination。Some are tourism-themed，Some have financial themes，Some have medical and health themes，These are exactly the needs that Fosun can combine。

With the help of hive theory，Tourism as the guide，Give full play to the industrial integration effect of tourism，Fosun will open up various industrial chains，Solutions to form a complete urban complex。So that Fosun’s happy fashion strategy can better serve the upgrading of Chinese cities、Industrial 188bet app download transformation and cultural renaissance。

Tourism as the guide，Fosun has built more than just a hive in the city、The hive of industry and the hive of culture，A hive of information will also be built。

Also in 2015，At the Fosun Group performance briefing，Guo Guangchang also specifically mentioned the group’s investment in the Internet，And regard Internet investment as a strategic layout to cope with the development of mobile Internet。

He emphasized，“Our link to our customers、Employee’s link，The future will all be on the mobile Internet，Everything must be linked together on this basis。”Therefore，Fosun’s strategy of “fully embracing the mobile Internet” has also begun。actually，This strategy can also be understood as part of the hive strategy: information hive。

As far as we know, Fosun’s total investment in the Internet business in 2014 exceeded US$500 million。Fosun and the funds it manages invest in the Internet field covering digital health、Internet travel、Online education、Internet Finance、Mobile social networking and other industries，Fosun also has plans to graft traditional industries into the mobile Internet field。

Information hive occupies a very important position in the entire hive strategy。Via Information Hive，Integrate different hives in the entire hive strategy，Form a complete closed loop，Let the middle class people collect all the honey they need in Fosun’s “Beehive”。For Guo Guangchang，This may be the highest goal he strives for。