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LoginJuly 30,Alibaba Travel•Quaa and Zhejiang Junting Hotel Management Co., Ltd. jointly launched the "Future Hotel" model store,188bet app download Alibaba Travel•Go Ah president Li Shaohua said,Alibaba Travel will launch 20,000 full-scenario credit hotel hotels within the year,The “future hotel” strategy relying on Alibaba’s ecological potential will make great progress。
Credit lives from online to offline
Alibaba Travel released the “Future Hotel” strategy on March 30 this year,In the first phase, jointly with Sesame Credit, the "credit stay" service was launched: users with good credit can book credit stays in hotels on Alibaba Travel,You can experience "zero deposit and no guarantee、Express check-out without queuing” service,Tens of thousands of consumers have experienced the convenience and efficiency of staying 188bet app with credit through booking hotels on Alibaba Travel。
In order to let more people experience credit living,Alibaba Travel develops credit from online to offline this time,Achieve full scene experience。
The first future hotel model store is located on Xueyuan Road, Hangzhou, Zhejiang,It is Yilian Junting Hotel under Junting Hotel Group。The reporter saw it in the model store,Users regardless of booking channel,Regardless of whether the hotel has been booked in advance,At check-in,Credit judgment can be made in real time by scanning the QR code,Meet the requirements for Zhima Credit Score - 600 points to start experiencing the convenience of credit living immediately,You can directly get your room card to check in without paying a deposit,No need to wait for ward rounds or queue for payment when checking out,Give the room card to the front desk to leave the hotel,The room fee will be automatically deducted through Alipay。
Gan Shenghong, CEO of Zhejiang Junting Hotel Management Co., Ltd., told reporters,Junting always pays attention to the needs of customers,This cooperation with Alibaba,Hope to provide a better consumer experience through innovation。
Consumer-centered industry innovation
Credit lives from online to offline,An attempt at reverse O2O,This innovation actually stems from consumer “complaints” received by Ali Travel。
Hu Guanghua, head of Alibaba Travel and Hotel Division, introduced to reporters,After the launch of Credit Live,A consumer contacted us,Some also give us feedback 188bet Online Sports Betting and Casino through the hotel,I saw some guests at the front desk who didn’t complete any formalities,Take the room card and go upstairs,Throw away the room card and leave when checking out,I’m so envious and jealous。
“Credit accommodation improves consumers’ hotel experience,It also simultaneously improved the hotel’s operational efficiency,It is a revolutionary innovation in the hotel industry。Credit lives from online to offline,Enable more consumers to experience this unprecedented check-in and check-out experience。"Hu Guanghua said。
Future hotel has unlimited imagination
Next,Home Inn、GreenTree、Seven days、Boutique Hotels and other hotels will realize credit accommodation in all online and offline scenarios this year,Li Shaohua, President of Alibaba Travel, told reporters,“20,000 homes will be launched within the year,Alibaba Travel hopes to give consumers a real experience,Let the hotel run the hotel。”
And,Soon,The "upgraded model store" of Ali Travel Future Hotel will also be launched soon。Next stage,Guests will no longer have any contact with the hotel front desk,Full self-service check-in、House selection、Get room card,Then leave the store、Return card、Deduction of room fee,“De-front desk” will become popular in hotels。
But this does not mean that you cannot enjoy humanized services in the hotel,Opposite,The service you want may be waiting for you。Through big data and consumption behavior analysis,If you often buy fruit, you may have a fruit 188bet app download plate waiting for you when you enter your room,Turn on the TV,The movie I didn’t watch at home yesterday has been selected for you,The music you are used to wake you up in the morning,Arrived at the restaurant,Your favorite half-boiled omelette is already in front of you。
Future,Users can even completely get rid of the shackles of the room card when checking into the hotel,You can also accumulate Sesame Credit points while experiencing green experiences。There is still more room for imagination in hotels in the future,Alibaba Travel continuously brings innovation potential to the industry。
Relying on the continuous innovation of Alibaba ecological chain
It is worth mentioning,Opening up credit accommodation in all scenarios breaks the booking channel in the field of online hotel booking、User source restriction,Alibaba Travel positions “Future Hotel” as an open solution for the entire industry。
Just one week before the launch of the future hotel model store,Alipay just announced that it has partnered with Homeinns、Junting、Kaiyuan ThreeCollaborating with major brands, offline QR code payment has entered the hotel industry.
Behind the “Hotel of the Future”,It is the "most powerful" combination of Alibaba - Tao series 3.500 million active users、Sesame Credit、Alipay、Huabei、Alibaba Cloud and Shiji。In the future, hotels will realize the sharing of five major platform capabilities in the hotel industry: credit、efficiency、Marketing、Sticky and safe,Provide users with real security、Trust、Convenient。
Industry insiders said,“Internet + Hotel” is the general trend,“Future Hotel” breaks through the practice of online travel companies only focusing on the booking process,Focus on the hotel segment that has a greater impact on consumers,This entry point is industry-specific,It will have an impact on every link in the industrial chain,Let the entire industry wake up from the quagmire of price war,Make industry competition more "connotative",Help promote the transformation and upgrading of the entire industry,Innovating user experience。At the same time,These innovative actions of Ali Travel rely on the support of the entire Ali ecological chain,It is not something that competing companies can simply imitate,This gives Alibaba Travel a unique consumer recognition point,Conducive to its rapid acquisition of users,Become an industry leader。
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