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In today’s world,It has become increasingly difficult to play the product/service differentiation card with competitors for a long time。But if you can design a better 188bet best bookmaker than your competitors,The situation is different again。See below how Stategyzer provides you with 7 ways to improve the competitiveness of your 188bet best bookmaker...
The reason why a 188bet best bookmaker survives,The premise must be that there is a value proposition that customers need。But if all you have is a good value proposition,At best, this is enough for you to participate in the competition (it is far from allowing you to stand out from the competition)。
Strong business models usually combine multiple 188bet best bookmaker mechanisms to enhance business competitiveness,If used well, your career will be unbreakable。The following brings you 7 188bet best bookmaker mechanisms to strengthen your 188bet best bookmaker。
1. Switching cost
This 188bet best bookmaker mechanism mainly uses various means to increase the switching cost of your customers,It has been described in detail in my previous article "Six strategies to lock in customers: teach you how to embed switching costs into your 188bet best bookmaker",So I won’t go into details here,Please move to this article to read。
2. Recurring Revenues
Please ask yourself,Does every 188bet best bookmaker you finalize require new efforts to complete?Or is this all the result of (automatic) follow-up sales and revenue。
What you may not realize is,In fact, many of your purchasing behaviors involve follow-up marketing。For example, when Amazon sells you a Kindle,It knows very well that you will soon come back to them to purchase the corresponding content,Product or e-book,188bet best bookmaker is the embodiment of follow-up marketing。
A more typical example of recurring revenue is newspaper and magazine subscriptions。In the current software-based media industry,We can see that the current subscription model is changing from the previous way of selling serial numbers once through transactional sales,Moving to a new subscription 188bet best bookmaker with recurring revenue on a monthly or annual basis。
One of the special features of this 188bet best bookmaker of recurring income is,The subsequent sales or customer acquisition costs brought by the first business are very considerable。In the previous transactional sales model,Every new business requires the support of new and costly sales costs。
If you are interested in more companies that infiltrate recurring revenue into their 188bet best bookmaker,Please see the examples of “Amazon Premium Membership Service” and “Xiaomi” analyzed in our other previous articles。
3. Make money first vs. Spend money first
Dell introduced this 188bet best bookmaker mechanism in the 1990s,And revolutionary application to PC production and sales。The previous approach was,PC manufacturers will spend money to produce the computer up front (resulting in paying a lot of production costs up front),Then hand these computers over to the seller,Finally, the seller puts it on the store for sale to end users。These computers will stay in these stores for a while,As time goes by,These computers will slowly depreciate in value。So in this 188bet best bookmaker,PC manufacturers spend a large amount of money before a penny flows into their pockets for a long time。
Dell introduced the “make money first” 188bet best bookmaker mechanism,Completely subvert the old 188bet best bookmaker。What it does is receive orders directly from end users,As soon as the customer pays, the computer will be assembled and shipped。They continue to optimize the production practice of "zero inventory",Ensure a smooth transition between receiving orders, collecting money, and shipping。Compared with the traditional 188bet best bookmaker above,Dell does not need to spend a lot of money on computer production before making money,And at the same time avoid the depreciation caused by large inventory。
4. Game-changing cost structure
188bet best bookmaker is what Nike successfully did after inventing “Flyknit” technology for sports shoes。Before the Shuttle,Sweatshops require 30-40 pieces of material to be sewn together to make a pair of running shoes,188bet best bookmaker is a labor-intensive and costly task。
Nike then invented what is now known as "The process of micro-level precision engineering。In 188bet best bookmaker process,A software instructs a knitting machine to knit a running shoe upper from just one piece of material。188bet best bookmaker new technology reduces labor costs to a minimum,It will also trigger the following result: because 188bet best bookmaker is no longer a labor-intensive task,No more leaving these tasks to sweatshops,So these tasks can be handed over to factories closer to the sales market,The result will be more transportation cost savings。What is the final result?The result is,Compared to other competitors,Nike’s Flyknit sneakers are not only cheap to produce,And lighter and better。
Another example is Bharti Airtel in India,It is the first company in the world that dares to outsource the entire telecommunications network,Thus turning the originally huge cost of building and maintaining network infrastructure into variable costs。Skype in the same industry has subverted the entire market by providing completely free Internet calls,Because Skype is a completely software-based OTT 188bet best bookmaker,No need to bear the cost of telephone network。
5. Let customers do work for 188bet best bookmaker (for free)
During the 1950s and 1960s,TupperwareJust a housewife,Their target customers,Convert into their direct selling army。188bet best bookmaker famous kitchenware company makes good use of 188bet best bookmaker group of users for word-of-mouth marketing,And let these customers participate in the "Tupperware Party" activities they promote,Sell their products to other housewives through these housewife customers。With 188bet best bookmaker strategy,Tupperware did so without spending any money on hiring additional marketing staff,Significantly increased their turnover。
Compared to any other factor,Facebook’s 188bet best bookmaker is more dependent on the content generated by its users。From this perspective,In fact, Facebook has a super labor force of more than 1 billion free employees to process information for it、Picture、And other content publishing companies。No more free labor,Facebook will be worthless。
Another example of letting customers provide free services is IKEA。Customers (more or less out of passion) buy parts 188bet best bookmaker them and assemble them themselves,The task of assembly should have been IKEA’s own responsibility。
Or take a credit card company as an example。In their 188bet best bookmaker,Businessmen and buyers actually help them complete most of the work,These credit card companies themselves only need to operate their trading platforms。
6. Scalability
Enterprises that have considered the scalability of their products/services to a large number of users/customers in their 188bet best bookmaker models from the beginning,Compared to those companies that need to make frequent adjustments due to changes in user volume,It has huge advantages。
Take Uber as an example,This is an application platform that connects taxi drivers and passengers。No matter the number of customers using this platform is 5,000 or 50,000,Uber’s 188bet best bookmaker does not require any reset at all。What’s even more incredible is,The more taxi drivers and passengers use their platform,Uber’s value proposition becomes more attractive,Because both passengers and drivers will have more choices。
So,Digital platforms are certainly one of the most scalable 188bet best bookmaker models。For example, before WhatsApp was sold to Facebook for more than 10 billion US dollars,Only 60 employees can serve more than 400 million users。
Of course,The 188bet best bookmaker of physical enterprises can also become more scalable。For example,Before McDonald’s greatly improved its scalability through franchise stores,The scalability of the catering industry is actually very bad。Generally,The licensing operation method is actually a very scalable 188bet best bookmaker mechanism,And it can be applied to a variety of business models。
7. Barriers to competition
This last point is the culmination of these mechanisms,It integrates all the 188bet best bookmaker mechanisms mentioned above,Thus protecting you from your competitors。
For example,Apple is the world’s leading smartphone manufacturer,But its products are not available to everyone。For example,You may think that other smartphones on the market are better than the ones offered by Apple。But Apple’s 188bet best bookmaker has its own deep moat,It is difficult for other competitors to cross this gap and pull it down from the altar。
For example, Apple’s AppStore connects countless iOS users with countless software developers,Provides countless applications for users to search and use。That’s why Apple’s moat is so deep,Not that its technology is difficult to surpass,But its ecosystem is difficult to copy。Even if 188bet best bookmaker have the best technology,It’s hard for 188bet best bookmaker to get a share of the pie right under Apple’s nose。Today only Google carries its Android operating system,Be able to carve a bloody path outside Apple's moat,And start anew to create an ecosystem across the river to compete with it。
Finally, please put your 188bet best bookmaker on the table,Conduct careful review。You can do it like this,As long as your 188bet best bookmaker meets one of the 188bet best bookmaker mechanisms mentioned above,You can add one point to your 188bet best bookmaker,Finally you will be able to make a good assessment of the competitive health of your 188bet best bookmaker。
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