Because we use common sense and logic to deconstruct the nature of 188bet sports betting app download，Therefore I personally reject all 188bet sports betting app download model mysticism，A 188bet sports betting app download model that is unclear is definitely not a good 188bet sports betting app download model，Of course，Some projects currently do not require a 188bet sports betting app download model，But at least the current product has enough "alternative inflection points"，Must be a "golden hook"。

Many entrepreneurs happen by chance、Start your own 188bet sports betting app download under "forced by the situation" or "without changing your original intention"，Have ready resources on hand，There is a “reliable” idea，Why not start a 188bet sports betting app download just by doing it?

For many serial entrepreneurs，Even without writing a written 188bet sports betting app download plan，Then there should be a complete logic in my heart，At this time，The function of a 188bet sports betting app download plan is nothing more than to express this "complete logic"。For many first-time entrepreneurs，It’s not enough to be excited about an idea。

Why write a 188bet sports betting app download plan?

I have read a lot of 188bet sports betting app download plans in the past few years，I deeply feel that many entrepreneurs are a little "off the mark" when explaining their 188bet sports betting app download plans，This situation occurs，The reasons are nothing more than two points: either the development logic of the project itself is not fully thought out，Either it fails to effectively convey a clear strategy through concise written materials，There is always "can only be understood"，Unspeakable feeling。

I often encounter some entrepreneurs who are unwilling to provide 188bet sports betting app download plans to investors (this is understandable given the current unethical social reality)，Opposite，They prefer investors to be interested、If you are sincere, let’s meet and chat。I don’t know，Investors are an extremely busy group，Have “countless” meetings every day，Look at “countless” BPs，If the audition for the project must also be conducted in person，Then the work efficiency of investors is really too low。So，Investor before meeting an entrepreneur，Usually you want to read the 188bet sports betting app download plan first。

Also，I always think，All entrepreneurial projects，Especially for early stage projects，The founding team is the largest investor in the project。From 188bet sports betting app download perspective，The investment logic that entrepreneurs need to adhere to should be consistent with that of external investors，The only difference is，Entrepreneurs raise their own children，No choice，The investors are raising children，You can have a choice。

Therefore，188bet sports betting app download plans are not just for investors，It even helps entrepreneurs meet their “needs、Product (Technology)、188bet sports betting app download Model、Team、Marketing、Operation、A process of in-depth thinking on the seven important aspects of competitive advantage (seven pillars of entrepreneurial success) and realizing a "dynamic and chaotic" self-consistent strategy in strategy。Therefore，The 188bet sports betting app download plan is actually written for the entrepreneur himself, the biggest investor。

Let’s talk about it first，What is investment logic，Then let’s talk about how to write a qualified 188bet sports betting app download plan。

The investment 188bet sports betting app download is the 188bet sports betting app download of "dry wood and fierce fire"

The investment logic is simple to understand，That’s why society needs the existence of projects like yours (rigorous need)，Why 188bet sports betting app download and not others (competitive barriers)?Or why there is someone else，188bet sports betting app download can still exist (market capacity)?Or simply understand，"The runway is long enough、The engine is powerful enough、The team is awesome enough、The product is enough to scream、There is enough fuel”，The first four conditions must be met by the entrepreneurial team，The last one is what the capital market can provide。

All 188bet sports betting app download models，Nothing more than two points，“Selling things to users，Or sell the user”，The former is a transaction，The latter is for media (information)。But anyway，Good 188bet sports betting app download model，The most basic point of its investment logic is the logic of "dry wood and fierce fire"，That is, there must be a large amount of "dry firewood (rigorously needed)" on the market，The team has the "fire (product)" that can start a prairie fire。

Why can’t I get investment even though my 188bet sports betting app download is very profitable?

I often encounter complaints from some entrepreneurs，I have been working on 188bet sports betting app download project for many years，Now it is basically stable，And there is stable profit (although not much)，Why can’t I get investment?

188bet sports betting app download involves how to understand the operating logic of VC as financial capital。Most VCs usually use partnerships，By the fund manager (GP，Managing Partner) to the investor (LP，Limited partners) raised，Each fund usually has an agreed term and investment strategy，Since most VCs invest in "high risk、High-yield” growth-stage project。

Therefore，VC prefers to invest in a “dazzling” future when choosing projects，Not just a "warm" now。In other words，VC in general，Disdain to invest in a 188bet sports betting app download that seems to make some money in the short term but may not achieve large-scale explosive growth in the long term，Because VC investment needs to balance the overall investment risk through combination。

Strategic tolerance: spend future money to subsidize current 188bet sports betting app download

When understanding the investment logic，We usually like to introduce a concept to explain - strategic tolerance。When the 188bet sports betting app download model chosen for a project represents an inevitable trend，Investing in this model requires a certain degree of strategic tolerance。

In other words，The migration from the original traditional model to the new model represents a model that is more in line with market demand、The changing trend that is bound to come (more efficient、Lower cost or better experience)，188bet sports betting app download’s just that sometimes there is usually a lot of practical resistance (such as from regulators) when migrating from the old model to the new model.、Short-term selection effects from users, etc.) and therefore behave inertly。

But，Once a new pattern is formed，It will release huge new market opportunities，And through a relatively concentrated、The large-scale service method replaces the traditional "big market、The decentralized 188bet sports betting app download format of "small workshops"。For such investment opportunities，Visionary investors will show sufficient strategic tolerance (classic examples include those who invested in Alibaba and JD.com)。

188bet sports betting app download early stages, entrepreneurs used the saying “add water if there is too much noodles”、The iterative method of “adding noodles when there is too much water” continues to gain huge investments，Spend future money to subsidize current users，Thus accelerating the transformation from old models to new models。Let early and limited users also enjoy the cost advantage of scale。

In order to accelerate 188bet sports betting app download changing trend，Usually it is necessary to quickly gather a certain number of users by "burning money"，At the same time，In order to ensure that early users can enjoy the "middle and late" user experience in advance，It requires huge capital investment to achieve the development of "resource density" ahead of "user density"。

However，To obtain investment from investors，188bet sports betting app download strategic tolerance in the usual sense is not enough，188bet sports betting app download is only a necessary condition but not a necessary and sufficient condition。An entrepreneurial project must be successful，Except that the mode itself can work，It is also necessary to obtain investor recognition in multiple other critical success factors。

So，In a sense，The 188bet sports betting app download plan is to present the actual achievement of several critical success factors (CSF) of the entrepreneurial project in a logical and self-consistent way，So as to help entrepreneurs themselves and investors make decisions about whether they should invest further in the project。

Structured 188bet sports betting app download, visual expression

So how can you write a qualified 188bet sports betting app download plan that accurately conveys the investment logic of the project?In simple terms，The basic key to writing a 188bet sports betting app download plan is "structured thinking，Visual expression”。The so-called "structured thinking"，It is to systematically elaborate on the various "sufficient and necessary conditions" (or key success factors) for the success of the project based on the needs。

The so-called "visual expression" means to use graphics as much as possible、Data-based presentation allows your BP to accurately convey the value 188bet sports betting app download project，So as to achieve "you don't talk to the founder，You can’t bear the regret of missing out” effect。

The purpose of writing a 188bet sports betting app download plan is to demonstrate the feasibility of the project，That’s an exaggeration，Be clear to investors，“We lack nothing，Just short of money (although this is usually not possible)"，Able to achieve this purpose，You can initially impress investors。

How to write a 188bet sports betting app download plan?

According to my personal understanding，When entrepreneurs present their 188bet sports betting app download plans to investors，I just want to convey the following three-stage logic: the market is huge，We are awesome，We can help you make a lot of money。Therefore，The content of the 188bet sports betting app download plan should be as detailed as possible around this logic，To achieve the purpose of attracting investors’ attention。

Specifically，What to write in a 188bet sports betting app download plan?Without a doubt，The main critical success factors should be fully considered。Except for those core 188bet sports betting app download secrets that should not be disclosed at all，Other things related to the overall logical level should be fully disclosed。It is not recommended that entrepreneurs use the excuse of protecting trade secrets to make secrets，The 188bet sports betting app download plan is unclear。

For 188bet sports betting app download plans for investors，It is recommended to use PPT format。Generally speaking，The 188bet sports betting app download plan of the angel stage project can be relatively simple，The focus can be on needs、Three aspects of product and team，For projects in Series A and beyond，It is recommended to expand according to the following structure:

1. 188bet sports betting app download Overview (1P)

Briefly summarize the following aspects: strategic positioning、Market Overview、Services and Products、Marketing Promotion、Competitive Advantage、Core Team、Operation status and development 188bet sports betting app download、Financing amount and purpose。

2. 188bet sports betting app download positioning (1P)

Describe the company’s strategic positioning (what we do in simple language，What not to do) and vision (what our future will be);188bet sports betting app download part is easily ignored by many entrepreneurs，Therefore it will not play the role of "the finishing touch"，Can’t see clearly what the future direction of the project will be?Without a doubt，Strategy is dynamically adjusted with the external environment，But the big mainline founders must think clearly。

In the words of Mr. Wang Mingyao, executive director of Legend Star，“Trial and error and rapid iteration，Can be used for product improvement，But does not apply to mode changes"。Taking a step back，The mode may also be adjusted，But 188bet sports betting app download best to think through the strategic positioning options available for the project in the future。

Potato Chip Theory

About project positioning selection，I discovered an interesting phenomenon (let’s call it “Potato Chip Theory”)，Understanding the industrial evolution rules expressed behind 188bet sports betting app download theory may be helpful for us to choose the entry point for entrepreneurship。

Personal observations，In the early stage of development of a certain industry (field)，The first is the horizontal division of labor，The vertical division of labor is not obvious yet，188bet sports betting app download is the original "horizontal and heavily vertical" entrepreneurial opportunity，The market structure at 188bet sports betting app download time is like thousands of horses galloping together、“Big Market、Small workshop”。

With the development of the industry, it is relatively mature，The horizontal division of labor in vertical fields within the industry is gradually blurring，At 188bet sports betting app download time, the economic effects of scope (horizontal expansion) within the same "slice" have begun to be initially realized，At the same time，Out of the need for efficiency evolution，The vertical division of labor between the upstream and downstream industrial chains has begun to become relatively significant，That is, one or several functions in the upstream and downstream of the industrial chain that had to be completed by oneself at the same time were separated，A professional supplier within a certain “layer” appears on the market。

The market structure at 188bet sports betting app download time is that larger companies have already appeared in the same "slice"，And the final vertical integration has not yet begun，188bet sports betting app download is the second wave of vertical "vertical heavy vertical" opportunities in the industry，Dada distribution that has emerged in recent years、Intra-city freight and other projects are all manifestations of 188bet sports betting app download industry law。

At the late stage of the industry，The economies of scope effect will guide the linkage and collaboration between the upstream and downstream of 188bet sports betting app download industrial chain，Some large-scale enterprises will develop towards vertical integration，For example, SF Express, which is engaged in logistics and express delivery, entering e-commerce is an example。

The essential law guiding the evolution of 188bet sports betting app download industry is actually the invisible hand behind it - minimizing social comprehensive transaction costs。Using Coase’s theoretical explanation is: whether the organization replaces the market (internalization) or the market replaces the organization (marketization) is determined by comprehensive transaction costs，The level of transaction costs (contract costs and organizational management costs) determines the boundaries of the market and the organization (if you cannot understand 188bet sports betting app download sentence accurately，It is recommended to read the article "The Nature of the Enterprise" written by Coase)。

Obviously，When there are public cloud service options in the market，188bet sports betting app download may be more efficient to leave the internal service functions of the enterprise to professional institutions in the market。In terms of efficiency，188bet sports betting app download usually such a pattern，Asset specificity (assets or services are used exclusively by a certain department or organization) is not as efficient as "private cloud" (assets or services are used by a large number of enterprises in a certain area)，And "private cloud" is not as efficient as "public cloud" (assets or services are used by more enterprises in a wider range)。

The ultimate state of industrial evolution is usually，Elements of the entire society are integrated within the same "layer" to achieve maximum economies of scale，Provide the most efficient "public cloud" services for downstream industries，The whole industry is like a bunch of potato chips on a skewer，Only a small number of large-scale enterprises can achieve vertical integration，And they usually achieve it through mergers and acquisitions，188bet sports betting app download is also an opportunity for entrepreneurs。

In today’s Internet+ field，Start a 188bet sports betting app download or invest，We must look for such potential “potato chips” opportunities，When the industry development is still in a very fragmented or "private cloud" state，There is an opportunity to use the Internet to integrate to form a complete and efficient "potato chips"。

By the way，Many projects struggle with whether to use the self-operated model or the platform model，Thinking about logic is actually very simple，From the perspective of ultimate thinking，Compare the management costs and contract costs 188bet sports betting app download two models，Especially after achieving scale，Or which model is easier to break through the iron triangle of "scale-quality-cost"。

3. 188bet sports betting app download analysis (1-3P)

Analyze the market segment situation of the industry in which the project is located: market capacity (and growth rate)、Industry development trends、Target customers and demand pain points。The analysis of 188bet sports betting app download part is very important，It is also the logical starting point of the entire project。When analyzing requirements，Focus on the pain points and needs that are currently unmet，Analyze the core needs of the target market and target customers。

The analysis of 188bet sports betting app download part constitutes the "dry wood" of the "dry wood and fierce fire" investment logic。When entrepreneurs analyze 188bet sports betting app download part of the content，It is best to refer to third-party authoritative data quotes and actual survey data，Present with pictures and text。It’s worth noting，Pay attention to distinguish whether the found demand is a "Must have" demand or a "Nice to have (icing on the cake)" demand。

188bet sports betting app download often found that some entrepreneurs tend to over-reinforce themselves on demand pain points based on their own experience and feelings，Or you may only find niche needs，Or the demand is not obvious and consultative marketing is needed，Or the demand is too low frequency and the unit price per customer is not high enough，So such an entrepreneurial project needs to pay special attention to the subsequent development and extension path from the beginning。Therefore，When analyzing requirements，188bet sports betting app download recommended to refer to the "universal proposed by Jiuxuan Capital、Explicit、Just needed、The "eight-character formula" of "high frequency"。

Zhou Hongyi mentioned the need to have "user thinking，Instead of customer thinking”，That’s actually what 188bet sports betting app download means。How to extend users’ use of “tools” to high-frequency usage scenarios，Turn the "customers" of "one-night stand" into "users" of "long-term love"，The key is to realize traffic monetization。

otherwise，Customers are just customers，Thinking that the wool comes from the pig，Abandoned the wool but don’t know where the pig is，Many smart hardware and APP tools with too strong tool attributes generally have this problem，Such as smart home products、Flashlight APP，188bet sports betting app download Card Tool、Dictionary Tool、Weather Tools、Alarm tools and more。Therefore，The first three points of the product formula are customer thinking，The last point is user thinking。

Demands that start from rigid needs and pain points are not “pseudo demands”，Entrepreneurship based on false needs is all rogue。A good product should not only solve users’ “pain points”，188bet sports betting app download should be more "refreshing" for users。The purpose of 188bet sports betting app download part of the discussion is to illustrate that "the runway is long enough"、"There is a lot of dry wood"。

4. Services and 188bet sports betting app download (1-2P)

188bet sports betting app download part should explain: What are the products and services (form) we provide?What are the main characteristics of the target customers?What are the core needs of users that the product or service solves?What are the core values ​​of the product or service?

Based on my personal summary，Strictly speaking, "products" and "services" are different，Although it is difficult to strictly distinguish between products and services in practice，And in actual form, the two are often mixed together，But it is very necessary to make a distinction at the level of strategic thinking，Because different product or service forms determine the marginal cost in the actual value delivery link is different，188bet sports betting app download also determines how large-scale the project can ultimately be。

"Products" 188bet sports betting app download strict sense have the following characteristics: 1) Production、The three links of delivery and use are asynchronous (separable);2)Can be delivered to other places;3) Can be copied on a large scale;“Service” 188bet sports betting app download strict sense has the following characteristics: 1) Production、The three links of delivery and use are synchronized (inseparable);2)Localized delivery;3) Highly dependent on people，Poor replication。

As defined above，From the perspective of delivery link (note the delivery link), product and service forms can be summarized into the following five forms (as shown below)。In reality，Most 2B projects are in the following two quadrants，more service attributes，188bet sports betting app download therefore more difficult to standardize and scale。Because the service delivery process is more dependent on people，Therefore, 188bet sports betting app download usually difficult for such projects to escape the constraints of the "iron triangle" of "scale-quality-cost"，So 188bet sports betting app download difficult to scale up，The entire industry is also prone to showing a "big market、Small workshop” pattern。

In reality，Most of the projects fall in different quadrants of the above coordinate system。Analyze "products" and "services" according to the above methodology，Can help us fundamentally understand the trend of the revenue cost curve in the later stages of project development (determines the different marginal costs of the project during the expansion process)，To understand the extent to which the project can be scaled。It is worth explaining，188bet sports betting app download analysis method can be used as a strategic thinking tool，In fact, there is no need to make such a "theoretical" distinction when writing PPT。

The point is，Do the products we provide have core value?Can 188bet sports betting app download solve the core pain points of users?Can 188bet sports betting app download satisfy users’ satisfaction?Not all innovations are valuable，Or to be precise，Not all innovations have market value。

If the product 188bet sports betting app download provide cannot provide enough value breadth (functional breadth) to users、Value thickness (experience intensity) and value density (value precipitation on the timeline)，Thus forming a certain degree of alternative inflection point for existing products or solutions (recommended to refer to "Liu Yizhou Talks about Intelligent Hardware: Have 188bet sports betting app download found an alternative inflection point and second scenario?》)，So even if 188bet sports betting app download face a pile of "dry firewood"，Your product may not be that "fire"。

The purpose of 188bet sports betting app download part of the discussion is to explain that "the product is screaming enough"、"The fire is strong"。

5. 188bet sports betting app download model (1-2P)

This part explains what the near-term and long-term profit models are?What is the core 188bet sports betting app download process?What core resources do you have?

mentioned earlier，The essence of all 188bet sports betting app download models is profit = revenue - cost。So，The issues to consider in the 188bet sports betting app download model are，How the project’s revenue structure and cost structure expand and extend in time series。

Because we use common sense and logic to deconstruct the nature of 188bet sports betting app download，Therefore I personally reject all 188bet sports betting app download model mysticism，A 188bet sports betting app download model that is unclear is definitely not a good 188bet sports betting app download model，Of course，Some projects currently do not require a 188bet sports betting app download model，But at least the current product has enough "alternative inflection points"，Must be a "golden hook"。

The Internet itself does not create anything new，The essence of the Internet is that it has changed the way the world is "connected"。To borrow an economic term, it is，Due to the Internet connection，Transaction costs have been greatly reduced，Transactions that could not happen before can now happen，In simple terms，The Internet releases more possibilities，188bet sports betting app download is the information dividend that the Internet brings to us。

How the Internet changes people、People and things、People and Services、What about the connection between people and information?Normally，The first attribute of most Internet products entering the market is "tool attribute"，Attracting a large number of users through 188bet sports betting app download hook，Then retain users through various methods，The final battle is the conversion rate。

In terms of cost structure，The attributes of different products determine different marginal costs。Different points of meeting user needs and different attributes of the product itself，Determined that 188bet sports betting app download a "big funnel" in terms of user traffic aggregation、“Medium funnel” or “small funnel”。

For Internet products，If its own product features can surpass the user’s “substitutional turning point” and continue to stick to the user，And can achieve network effects and automatically and spontaneously achieve viral marketing (such as WeChat)，Then 188bet sports betting app download product has the opportunity to create a “big funnel”，In the long run，The easier it is to form endogenous (or self-sourced) traffic，In its cost structure，The marginal cost of each new user or revenue will be relatively low，

Then the traffic aggregation and conversion efficiency of such a project will be higher。Opposite，If a project always needs external flow support，Unless the service of the project itself is very sticky and has value-added capabilities，Otherwise you can’t see the reason for the existence of 188bet sports betting app download project。In layman terms，User traffic is like water in a river，Which river channel has the lowest river bed，Wherever the water flows。

In terms of income structure，The income billing methods for Internet 188bet sports betting app download are nothing more than the following: CPC (pay-per-click)、CPM (pay per thousand impressions)、CPA (pay per download)、CPT (pay by time)、CPS (pay according to transaction commission)。In many cases，These charging modes can be combined in parallel。

But generally speaking，The platform that can become a “big funnel”，The more CPC is allowed、CPM、CPA、The existence of CPT and other payment methods，If it can only be made into a "medium funnel" or a relatively "small funnel"，188bet sports betting app download best to form a closed transaction loop，Pay according to CPS。

Same project，The cost structure and revenue structure are viewed in time series，constitutes its long-term profitability performance。188bet sports betting app download’s just that different combinations of product attributes determine different cost structures，188bet sports betting app download also determines the choice of subsequent profit models。

As far as my personal understanding is concerned，The essence of MGC (Machine Generated Content) is tool attributes，Human-computer interaction，Like a perpetual calendar;The essence of UGC (UserGenerated Content) is social attribute，Everyone interacts，such as community，The essence of PGC (Professionally Generated Content) is media attributes，Human interaction，such as self-media。No matter MGC，UGC or PGC are both ways to hook 188bet sports betting app download，The difference is，How to naturally extend 188bet sports betting app download to the second scene and continue to stick to 188bet sports betting app download at a high frequency is the key to monetizing traffic。

For Internet APP projects，If the pointcut is a tool property，Usually such projects need to pass two levels: the first level is，How to pass MGC、UGC or PGC (or a combination thereof) to achieve sufficiently low-cost endogenous traffic;The second level is，How to guide these traffic to the transaction link to achieve monetization (188bet sports betting app download recommended to refer to an article I wrote before "How far is it from tools to communities to e-commerce?》)。

For the entry point directly is the transaction attribute (e-commerce)，In the early stage, we must rely on external traffic，The later period will test the supply chain 188bet sports betting app download entire system、Scale effect、Comprehensive strength such as service experience，Thus gradually forming a reputation and brand，thereby transitioning to endogenous flow。If an e-commerce website always relies on external processes，There must be something wrong。

Since the essence of the Internet is connection，Then testing the connection efficiency (or traffic efficiency) of a platform becomes the key to whether the project can be sustained。For Internet projects that ultimately need to be monetized through transactions，The essence of its 188bet sports betting app download model is “customer acquisition cost、Activity rate (retention rate)、Conversion rate、Customer single interest、Repurchase rate" is a function of these five parameters。

In the long run，How to make the operation of these five parameters cross the positive inflection point and get out of a "big opening" income cost curve is the fundamental decision to determine whether the investment logic exists。So，The simplest understanding of the 188bet sports betting app download model is: profit = revenue (R1,R2,R3)-cost(C1,C2,C3)。

Only for the Internet field，188bet sports betting app download formula needs to be examined from a rather long-term perspective，In other words，Your project does not need to make money now，But it is impossible not to make money forever。What entrepreneurs need to think clearly and convey to investors，Why you can make money in the future，And be able to make a lot of money。

One sentence，The 188bet sports betting app download model part needs to show how the company will make money in the future，And why the current product form and development trend can support the future profit model。

6. Competitive Analysis (1-2P)

If the above analysis can draw analytical conclusions based on common sense and logic，Then the analysis in 188bet sports betting app download part depends on our perspective ("common sense、Logic、The six words "vision" happen to be the investment philosophy of Jiuxuan Capital)。

If an entrepreneur，Can’t even accurately identify its direct or potential competitors，Then I can only laugh。Analysis of competitors，188bet sports betting app download should be done from the perspective of alternative choices that meet user needs。

A common analogy，On the same street，Of course those selling Henan Ramen and Lanzhou Ramen are competitors，Actually, the shop selling Hunan wooden barrel rice next door is also a competitor。Of course，In the early stages of 188bet sports betting app download development，You can select only those most direct competitors for analysis。

When thinking about the competitive landscape，Need to “look at the present from the future”，Some are not your direct competitors，But as the 188bet sports betting app download progresses，Projects that are too vertical and not “inserted” deep enough，You may encounter horizontal sniping from a large platform in the later stage，Thus suffering "vertical trap death"。

For example, some carpooling or driving programs，Because the "insertion" is relatively shallow，When Didi Kuaidi launches ride-sharing or driving services，If the project itself has not yet been "on the island" or "onshore"，It is easy to be shot to death in the sea on the way。About 188bet sports betting app download，Recommend everyone to read the article "Start-ups: Please be wary of the death of Series A" in an article I wrote before about "Vertical trap death"Partial explanation。

When analyzing competitors，It is best to list the main competitors in the segmented industry in a table，Using the key success factors of 188bet sports betting app download project as a comparison dimension，Comparative analysis of 188bet sports betting app download project and potential competitors，For example, it can be from technical barriers、Core Team、User data、Resource advantages、Operational Strategy、Compare financing status and other aspects。

It is worth explaining，The market opportunities faced by the project and the chosen 188bet sports betting app download model cannot themselves be used as competitive advantages。

188bet sports betting app download part of the content focuses on explaining why "raging fire" is strong.

7. Marketing and Promotion (1-2P)

188bet sports betting app download part focuses on the marketing strategies and competitive strategies that the company has adopted or plans to adopt?What core resources or partners are available?Use those channels and methods?

The smell of wine is afraid 188bet sports betting app download deep alley，Except for a very few Internet products that can achieve explosive growth through the design 188bet sports betting app download product itself and after crossing the critical point，Most products still require in-depth marketing and promotion in the early stage，Even after raising a large amount of funds，Excellent marketing and promotion experience and industry resources are still crucial。

188bet sports betting app download part focuses on explaining why "a single spark can start a prairie fire"。

8. Core 188bet sports betting app download (1-2P)

Brief introduction to the core team’s experience and areas of expertise，In addition to the core founders，188bet sports betting app download best to include technology (or products)、Sales、Core members in operations and other aspects。Emphasize the professional experience of team members，Complementarity and integrity of the team。

9. Operation status (1-2P)

188bet sports betting app download section needs to introduce the company’s existing activated users、Registered user、Daily active users、Daily active rate、Retention rate、Daily orders、Price per customer、Gross profit margin、Recent sales revenue、Indicators such as sales revenue and growth rate of various indicators in previous years and 188bet sports betting app download year。

Data provided in this section，In fact, it reflects that the company’s current product positioning and 188bet sports betting app download model have been initially verified by the market。Investors will use this part of the data to “see through the lens”、"Look at the big from the small"。

188bet sports betting app download can choose appropriate disclosure based on their own confidentiality requirements。

10. Development 188bet sports betting app download (1-2P)

This section requires the assumption that financing is in place (pay special attention to this assumption)，The company’s development plan for the next 3 to 5 years，Visually illustrate the company’s target market at each stage in the form of a chart、Expansion area、188bet sports betting app download model and other strategic plans。

For projects after Series A，188bet sports betting app download best to develop another standardized financial forecast model to reflect the revenue and cost curve trend of the project in the subsequent expansion process。The financial forecast model is actually a revenue and cost algorithm model based on time series，Including revenue and cost calculation methods、Parameter assumptions、Growth forecast, etc.。

Financial forecasting models often include revenue forecasts、Cost Forecast、Fixed asset 188bet sports betting app download、Basic forms such as human resources 188bet sports betting app download，Also includes the income statement produced based on the above forecast、Balance Sheet。By reference across tables，These tables usually form a "connector" style whole。

Investors usually rely on the calculation methods provided by financial forecast models、Parameter assumptions、Growth forecast and other data are used to judge the possibility of realizing the operational data in the later stages of project development，To determine the theoretical growth 188bet sports betting app download project after the introduction of financing。

Of course，A model is always a model，No investor will make decisions based solely on models，But a rigorously calculated financial forecast model can effectively help investors decompose "a slap on the head" into "a few more slaps on the head"，Thus improving decision-making efficiency。At the same time，Via Financial Forecasting Model，Entrepreneurs can also better simulate and analyze the key factors of 188bet sports betting app download development and evolution。

11. Financing amount and purpose (1P)

After fully explaining the above parts，And after it can satisfy investors’ approval，Basically means "I am short of nothing but money"，Then in 188bet sports betting app download section you need to indicate your financing plan to investors。Including two important contents:

The first is the amount of financing in 188bet sports betting app download round，It is best to specify RMB or USD，If US dollars are accepted first but RMB is not excluded，You can indicate "or equivalent in RMB" in brackets after the US dollar。

Second，Need to focus on the specific purpose of this round of financing，It is best to be able to refine it to specific projects。This part requires entrepreneurs to formulate specific fund allocation plans based on carefully considered 188bet sports betting app download expansion plans，Need to fully reflect the entrepreneur’s strategic planning capabilities，At the same time, it also needs to reflect the ability to spend money to start a 188bet sports betting app download。

About Roadshow

Written the 188bet sports betting app download plan，Just the first step in financing。Normally，After investors see the 188bet sports betting app download plan，Can make a preliminary judgment on the project。If interested，I am willing to meet and communicate with the entrepreneurial team，Usually communicate directly with the CEO，This kind of meeting and communication is usually called a project road show。Project roadshows are usually divided into public roadshows and one-on-one roadshows，Any form of road show，We suggest entrepreneurs pay attention to the following points:

1、Be an expert in the industry，Be aware 188bet sports betting app download pain points of your industry、In-depth insights into the pattern;

2、Don’t be afraid of 188bet sports betting app download’ Challenge，Don’t cater to 188bet sports betting app download in form，Be optimistic and confident，For 188bet sports betting app download，Not afraid of long roads，I’m afraid the strategy is not clear，Take a detour;

3、As the team leader，Be passionate、firm、Perseverance，Concise expression，Clear thinking，Need to show sufficient “strategic deception” capabilities to 188bet sports betting app download;

4、 The 188bet sports betting app download always comes first，Use "I" as little as possible，But "we";

5、 Try to use data to speak，But don’t exaggerate data expectations;

6、 Don’t avoid investors’ questions，Have the courage to accept the things you cannot change，Have the ability to change as much as you can，Have the wisdom to identify the two，“188bet sports betting app download’s going to rain，Mother wants to get married"，Let him be，You are the authority in the industry!

Postscript

The reason why I wrote such a strange article (this may be the most theoretical explanation of a 188bet sports betting app download plan you have ever seen，Probably the most difficult article to understand)，I hope to help entrepreneurs restore the origins of 188bet sports betting app download logic，Establish an analytical framework for strategic thinking。Be able to convince yourself strategically，Be able to achieve “self-consistency” of 188bet sports betting app download logic in theory，Then you can initially impress investors。