Personally I have always felt that，Entrepreneurs are investors，Investors are entrepreneurs。Whether an entrepreneur or an investor，We must put ourselves in someone else’s shoes，Mutual substitution，We must also follow the common market logic and capital logic。

Whether an entrepreneur or an investor，Often faced with some abstract strategic 188bet Online Sports Betting and Casino，It is necessary to study and judge the future situation and business model trend based on the current market structure。Any strategic decision，We usually face the balancing act between many factors (sometimes even conflicting)。

So,The process of strategic 188bet Online Sports Betting and Casino and decision-making，It is a process of simplifying complex situations，It is a process of converging unstructured scenes into semi-structured or structured ones。

Therefore,Mastering some strategic 188bet Online Sports Betting and Casino methods can help us reduce complexity into simplicity、Catch the big and let go the small。The following are some 188bet Online Sports Betting and Casino methods accumulated from my personal entrepreneurial and investment experience，Not pursuing a complete system，Share it for everyone’s reference。

It is worth adding that，The following 188bet Online Sports Betting and Casino methods are mainly aimed at entrepreneurial projects in the Internet field。

Shihequ’s 188bet Online Sports Betting and Casino

When choosing a project to start a business, the first thing you 188bet Online Sports Betting and Casino to consider isWhether 188bet Online Sports Betting and Casino has a "general trend"，That is, the selected field must have sufficient market space。Imagine there is a glass of water in front of 188bet Online Sports Betting and Casino，If placed on an 800-meter high building，Definitely has a certain "potential"，But the glass of water fell down，That’s just a few drops of drizzle。

If the scene switches to Changbai Mountain Tianchi，There are 20 on the top of the mountain at 2744 meters.400 million cubic meters of water，Both in terms of height and size，All of these give this Tianchi a huge "potential"。In other words，If 188bet Online Sports Betting and Casino break a hole，There will be a massive amount of water pouring down。

With the "general trend", we must also have "good channels"，Otherwise there will be flooding，At the entrepreneurial level 188bet Online Sports Betting and Casino a loss of control at the service delivery level.Therefore,Establishing a solid “good channel” is an issue that entrepreneurs 188bet Online Sports Betting and Casino to fully consider。“Good channels” usually appear as technical barriers at the entrepreneurial level、Operational capabilities、Team Building、Elements of delivery system and other aspects。

188bet Online Sports Betting and Casino’s worth pointing out，The "potential" here has the meaning of volume (capacity)，Also has the meaning of time trend，That is, judging from the trend，Time is on your side，Otherwise 188bet Online Sports Betting and Casino may just be a transitional product。

Many entrepreneurs start from their own experiences and pain points，Sometimes 188bet Online Sports Betting and Casino easy to strengthen yourself，What’s right is also a necessity，But the demand is not widespread，Therefore it does not have "general trend"。This is the premise，Indispensable。

User 188bet Online Sports Betting and Casino

For Internet entrepreneurship，Free or reposted methods are usually covered up by the illusion of Internet 188bet Online Sports Betting and Casino。Products or services that were originally charged are now provided to users for free，“Customer” in the traditional sense disappears here。

Whether 188bet Online Sports Betting and Casino smart hardware、APP tools are still in the O2O field，188bet Online Sports Betting and Casino important whether the user hooked through free or rebate is a user who continues to be sticky，otherwise，The previous money burning has no strategic significance。

Verified by many projects，We found an interesting conclusion: whether 188bet Online Sports Betting and Casino smart hardware or pure APP tools，If 188bet Online Sports Betting and Casino just a pure tool attribute，Its user stickiness and platform attributes are usually weak，For example, common calendar tools、Picture Tools、Weather Tools、Business Card Tool、Recording tool、Dictionary tools, etc.，If users cannot be effectively guided to a continuously interactive social scene (UGC) or strong content scene (PGC)，Then user stickiness and activity will be a relatively big problem。

If the platform lacks the necessary activity and stickiness，Then subsequent conversion and monetization will face greater challenges。Such a project，Even if funds are raised 188bet Online Sports Betting and Casino early stage，Follow-up financing will also lack the support of investment logic。The most obvious example is the once popular "face cute"。

It’s worth pointing out，For those who did it earlier，APP with strong tool requirements，You can also gain the favor of capital by relying on a large number of users，In order to achieve user stickiness by broadening the extensibility function in the later stage，188bet Online Sports Betting and Casino finally possible to achieve a "soft landing"，otherwise，In the end, there is no way to escape "death"。

For APPs with strong tool attributes，Guiding users to high-frequency scenarios only passes the first level，How to achieve monetization is the final test。

Product 188bet Online Sports Betting and Casino

In response to massive user needs，Providing products with sufficient alternative inflection point value is the mission of Internet companies。But，When designing 188bet Online Sports Betting and Casino features，Need to find the greatest common denominator of user needs among mainstream target users，Talk to users’ core pain points and joy points with simple and easy-to-use products。

When defining a product，Not only do you need to consider user expectations for functionality and quality，188bet Online Sports Betting and Casino more necessary to consider the acceptable cost range of the mainstream target group。Taking intelligent hardware and O2O services as an example，Most Internet projects are started with "middle market positioning"，Meet the needs of the largest range of users with "medium-low cost" and "medium-high quality"。

As shown 188bet Online Sports Betting and Casino picture below，Achievable product combinations can only appear in diamonds，Any combination beyond the left and right sides of the rhombus is a false requirement，Of course the best scenario is the product mix represented by the diagonal line 188bet Online Sports Betting and Casino figure。Therefore,When product managers design products for users，Need to find the best balance between quality (or functionality) and cost。

For Internet products，Follow "universal、Explicit、Just needed、The principle of "high frequency" (sometimes requiring compromise on frequency) can better ensure that the project will not encounter bottlenecks prematurely in terms of user expansion。

In addition，For O2O and 2B projects that are very hot today，We also need to think from another dimension。In the article "Business Plan - A Tool for Strategic 188bet Online Sports Betting and Casino"，I have made strict distinctions between products and services。

According to my understanding，The biggest difference between products and services is，The 188bet Online Sports Betting and Casino is tangible，its production、Delivery and use are separated，And service is intangible，its production、Delivery and use are synchronized。

Based on this distinction，We can classify all projects into four quadrants (plus the origin):Pure 188bet Online Sports Betting and Casino or platform、Strong 188bet Online Sports Betting and Casino, weak service、Strong products and strong services、Strong service, weak 188bet Online Sports Betting and Casino、Pure service。Different quadrants represent different replicability，Thus having a different cost structure。

Strictly distinguish between products and services for O2O projects of “information + service + resources”，Very necessary。BecauseFor O2O projects，The bottleneck is often offline services。If the service can be weakened through platformization or productization，188bet Online Sports Betting and Casino can greatly optimize its cost structure，And greatly improve its scalability。

Scenario 188bet Online Sports Betting and Casino

As the saying goes，"Everyone shares this sentiment，I agree with you”。The details of every 188bet Online Sports Betting and Casino we design come from insights into the specific usage scenarios of users。The vast majority of users follow the underlying principles of "pursuing simplicity" and "seeking advantages and avoiding disadvantages" when choosing products。

Therefore,In most cases，The products and services we provide need to conform to users’ usage habits and mental cognition。For example，Design a social 188bet Online Sports Betting and Casino for the elderly or children，You should consider the social scene characteristics and usage habits of the elderly or children。

For a smart hardware 188bet Online Sports Betting and Casino，To extend users from the first scene to the second scene，Must comply with the characteristics of "situational dependence" and "natural extension"，For example, a weight scale allows users to share their weight loss results in their circle of friends，But an air monitoring device may not allow users to share indoor air quality with friends every day。

Another example，Door-to-door car wash projects 188bet Online Sports Betting and Casino to consider the user’s benefits in terms of “seeking benefits and avoiding disadvantages” for door-to-door car washes，What benefits are gained，What harm was avoided?What does the user want the car wash scene to look like?

Sometimes，User scenarios can be guided and recreated。Give an example，The scene set in a traditional Chinese restaurant is that you sit at the table，Then ask the waiter to come over and order，There are still some service requests 188bet Online Sports Betting and Casino middle，188bet Online Sports Betting and Casino end, you need to be served at your table to pay the bill。

The scenario KFC sets for you is that you 188bet Online Sports Betting and Casino to queue up to order and pay，Then pick up the food by yourself、Self-service plate collection，At the same time, you don’t mind sharing a table with others。These two scenarios obviously determine different operational complexity and cost efficiency。

Internet products can also set different scenarios for users through different gameplay，Thus creating different user stickiness。

Value element 188bet Online Sports Betting and Casino

The reason why a wooden barrel can hold water，Because 188bet Online Sports Betting and Casino has three things: wooden planks to surround the city、The wire surrounding the wooden board and the bottom plate。These are the three indispensable value elements of a wooden barrel。

For most projects that use the Internet to transform traditional industries，In addition to creating a platform to establish connections，Still 188bet Online Sports Betting and Casino to think about what value elements 188bet Online Sports Betting and Casino to be provided to form a closed value loop for users。What incremental value does your presence provide to the market，Whether the transfer of these values ​​from the traditional transaction model provides the necessary guarantee for the Internet transaction model。

For example，For most O2O projects，“Information + Service + Resources” is a standard paradigm，The information and resources will gradually be cloud-based，Provided by the platform，The services are provided by localized merchants。But as a platform，Still 188bet Online Sports Betting and Casino to take advantage of the "platform dividend、Brand bonus、The value of three aspects of management dividend。

As an investor，The key points to consider are，Items in 0 to 1、1 to 10、10 to 100、Each stage from 100 to 1000，What value does the market need from the platform??Whether the platform has the ability to play these values?The way the platform exerts these values ​​is from a social perspective，Is 188bet Online Sports Betting and Casino an efficiency improvement?

Clear the answers to these questions，188bet Online Sports Betting and Casino can also roughly understand whether the entrepreneurial team has the ability to create a "good channel"。

Ultimate 188bet Online Sports Betting and Casino (or balanced 188bet Online Sports Betting and Casino)

Ultimate 188bet Online Sports Betting and Casino (or balanced 188bet Online Sports Betting and Casino) is actually a kind of strategic 188bet Online Sports Betting and Casino。What is strategy?Strategy is to stand in the future and look at the present。Ultimate 188bet Online Sports Betting and Casino requires entrepreneurs or investors to think about the industrial structure and competition pattern in the future or equilibrium state from the perspective of industrial evolution。

188bet Online Sports Betting and Casino early stages of starting a business, most people choose a certain segment to enter。However，As the project progresses，Projects in adjacent industries will achieve horizontal integration，Some platforms that are too low-frequency or have small user base may be integrated by higher-frequency or larger-scale platforms。

For example，Recently, an angel investor invested in an early project of community parking space sharing in a hot area，After a period of promotion，After discovering that property management companies are generally difficult to deal with, they decided to switch to agency parking，Then ask for my opinion。

My personal opinion，To some extent, carpooling and driving services are not O2O 188bet Online Sports Betting and Casino strict sense，Unable to achieve effective instrumentation，The final battle is to match user density and resource density。Therefore,Didi will definitely do carpooling first and then driving on behalf of others。

Then after Didi finishes carpooling and driving services，Will it enter the parking or parking field，Personal opinion，188bet Online Sports Betting and Casino inevitable from the ultimate state。Because，Looking at the ultimate state or equilibrium state，It may not be in line with user habits for the same massive user pool to use Didi and another parking or parking application respectively。

Of course，Because parking and parking are both heavier (parking is relatively lighter)，Therefore a certain degree of instrumentation。So this market leaves parking and valet parking a certain amount of time to develop，But one thing is for sure，A parking application will definitely switch to valet parking first，Because 188bet Online Sports Betting and Casino relatively easy to use the crowdsourcing model to attract parking attendants after occupying parking space resources，Still "information + service + resources"。

At this time,For entrepreneurs，Things to think about，Can you "go to the island" or "go ashore" before the giants come in。And for investors，You 188bet Online Sports Betting and Casino to fully consider how quickly the market structure will evolve。

About ultimate 188bet Online Sports Betting and Casino or balanced 188bet Online Sports Betting and Casino，I have proposed a "potato chip theory" before，A rule used to summarize the evolution of the industry，And proposed that the early stage of industrial development is a "big market、Various "private clouds" of "small workshops"，As the industry matures，The upstream and downstream of the industrial chain will evolve into a series of superimposed “potato chip-shaped” “public clouds”，This evolution is governed by the law of transaction costs and economies of scale。

Deviated 188bet Online Sports Betting and Casino (or iterative 188bet Online Sports Betting and Casino)

In the past few years, I have interacted with technicians a lot，I found that many technical personnel (including many non-technical personnel of course) have strong technical 188bet Online Sports Betting and Casino。Technical 188bet Online Sports Betting and Casino usually has the following characteristics:

1. The pursuit of perfection, either 0 or 1;

2. Like to deduct small probability events;

3. Uncertainty cannot be tolerated.

People who think technically can easily be blinded，Easy to be "one-sided"，Fell into the 188bet Online Sports Betting and Casino trap set by oneself and unable to break out。

Start a business or invest，In fact, we all need to face a lot of uncertainty。Therefore,Need more flexible and dynamic 188bet Online Sports Betting and Casino，Need to overcome the ideological "spiritual mysophobia"。

Especially as a product manager，It is even more impossible to "stick it all the way to the bottom"，Need to maintain balance in dynamics，Need to seek the core thread amid uncertainty，Iterative improvements while tolerating defects。Whenever I encounter this kind of technical 188bet Online Sports Betting and Casino，My best mantra is “replace disorder with deviation，Iterative improvement”。

Deviated 188bet Online Sports Betting and Casino requirements require entrepreneurs or investors to be able to tolerate certain deviations and flaws，Grasp the core issue，Don’t generalize。

Of course，Entrepreneurs think more about “proven”，Investors think more of “falsification”，This is determined by the different risk preferences resulting from their respective roles。

Brand 188bet Online Sports Betting and Casino (or positioning 188bet Online Sports Betting and Casino)

The most fundamental change between traditional commerce and Internet commerce is，The traffic mechanism has changed。Traditional retail terminals mainly rely on physical location and 188bet Online Sports Betting and Casino traffic (location traffic + 188bet Online Sports Betting and Casino traffic)，Internet commerce relies on Internet platform traffic (platform traffic + 188bet Online Sports Betting and Casino traffic)。

The same 188bet Online Sports Betting and Casino, but its connotation has changed.The brands of traditional products or services are more vertical and professional，The reason is，188bet Online Sports Betting and Casino difficult for users to accept brands with complex connotations。

188bet Online Sports Betting and Casino era of Internet commerce，You need to further distinguish product brands and service platforms。For example, JD.com，The specific products 188bet Online Sports Betting and Casino sells still have strong product brands，But as an e-commerce platform，The platform has the ability to generate platform traffic because of its brand effect。

Due to the obvious cross-diversion effect of platform traffic，Therefore,Both comprehensive e-commerce platforms and vertical e-commerce platforms 188bet Online Sports Betting and Casino Internet era have certain brand influence (non-product brands)。

The user funnel formed by the platform needs to be strengthened and maintained by the brand，But the brand at this time is completely different from the ability of a single product brand to attract users 188bet Online Sports Betting and Casino traditional retail era。

For the O2O field，188bet Online Sports Betting and Casino is very critical to cracking the "trust asymmetry"。In a sense，There is an interlocking effect between 188bet Online Sports Betting and Casino and quality。

The quality of a 188bet Online Sports Betting and Casino or service is determined to some extent by its brand，The reason is，When the brand as a dominant signal cannot bring brand premium to the 188bet Online Sports Betting and Casino or service，Businesses have little incentive to invest excessively in quality。

So,In traditional service format，188bet Online Sports Betting and Casino inevitable for merchants who lack brand effect to sell inferior products because they cannot afford high prices。For O2O platforms that need to integrate these traditional service merchants，Establish a unified brand endorsement，188bet Online Sports Betting and Casino an indispensable value element to help merchants win the trust of customers。

Of course，188bet Online Sports Betting and Casino is actually a weak guarantee for quality，When benefits and costs are asymmetric，Offline merchants may engage in speculative behavior。Therefore,As a platform party，Not only must provide "brand dividends" for offline merchants，There is a greater 188bet Online Sports Betting and Casino to provide “management dividends” for the entire market，Only in this way can "good coins drive out bad coins"，Achieve healthy business format。

For investors，188bet Online Sports Betting and Casino an essential link to examine whether the entrepreneurial team has good brand operation capabilities。

Integrated 188bet Online Sports Betting and Casino

For most O2O projects，“Information + Service + Resources” has become a standard paradigm。Service is cement，Resources are bricks，How to solve the effective integration of resources by services，And breaking through the constraints of the "scale-quality-cost" iron triangle is the key。

I came into contact with a project management methodology (PRINCE2) a few years ago，Different from the common PMBOK project management system，PRINCE2 is the decomposition of tasks through the 188bet Online Sports Betting and Casino Breakdown Structure (PBS)，Instead of directly establishing a task breakdown structure (WBS)。This is to make the implementation quality of all tasks completely aimed at the final 188bet Online Sports Betting and Casino requirements。

In PRINCE2，Distinguishes two final product forms: integrated products and combined products。The final value of the combined product will basically not be reduced due to the combination，The final value of integrated products does not only depend on the individual value of the products in the combination，188bet Online Sports Betting and Casino depends more on the quality of the integration service。

For example，Mid-Autumn Mooncakes are combined products if they are sold in gift boxes with red wine and ginseng，And decoration、Private Kitchen、Most O2O projects such as outdoor tourism are integrated products。

Therefore,For O2O projects，Integration services largely determine the final user experience，This often becomes an important obstacle to the later development of this type of platform。How to effectively solve the quality and cost control problems after the scale is increased through technical or management means，Is the key to testing the O2O platform。

Capital 188bet Online Sports Betting and Casino

I often communicate with entrepreneurs，For those capital-driven entrepreneurial projects，The real threshold is not business expansion，188bet Online Sports Betting and Casino lies in the threshold in the investor’s mind。But investors will say，“If you lack nothing (relatively speaking)，Only short of money”，Then money is definitely not an issue。

So,188bet Online Sports Betting and Casino final analysis，Entrepreneurs still need to find a good track，Good people，Good business model，Then show execution ability，Finally, talk to investors about money。

I often meet many entrepreneurs who tell me，“I don’t lack anything now，Only short of money”，But you found out after chatting for an hour，In fact, he (or she) doesn’t quite understand the logic of capital，188bet Online Sports Betting and Casino’s not just a matter of “lack of money”。

For VC investment，The investment logic is simply "the runway is long enough、The engine is powerful enough、The team is awesome enough、The 188bet Online Sports Betting and Casino is enough to scream、There is enough fuel”，The first four conditions must be met by the entrepreneurial team，The last one is what the capital market can provide。

For capital，First, check whether the logic of your runway is valid，The second is to see whether the project team can run among the top few on this track。At this time，Involving the judgment of the current and future competitive landscape。

All business models，Nothing more than two points，“Selling things to users，Or sell the user”，The former is a transaction，The latter is 188bet Online Sports Betting and Casino media。

But anyway，Good business model，The most basic point of its 188bet Online Sports Betting and Casino logic is the logic of "dry wood and fierce fire"，That is, there must be a large amount of "dry firewood" on the market，The team has the "fire" that can start a prairie fire。

How to deeply understand the logic of capital and how to fully demonstrate the investment logic to investors through a qualified business plan，Interested friends can refer to the article "Business Plan - A Tool for Strategic 188bet Online Sports Betting and Casino"。

Postscript

Actually，188bet Online Sports Betting and Casino about entrepreneurship and investment，This is a topic that is too unspeakable，Everyone’s background is different，Different knowledge structures，Their 188bet Online Sports Betting and Casino logic must be very different。

Establishing 188bet Online Sports Betting and Casino methods and analysis frameworks is to simplify decision-making，It is by no means a way of constraining oneself。Whether starting a business or investing，It is important to find the methodology，But courage and courage at critical moments are equally important。

For investors，Investing in a project does not mean 188bet Online Sports Betting and Casino will succeed，Deleting an item does not mean 188bet Online Sports Betting and Casino will not succeed，Investors can always only “live in the present”，Make the decision you think is right at the time，Pursue the “relatively high probability event” at that time。

Make an investment decision，There are inevitable factors，There are also accidental factors，188bet Online Sports Betting and Casino may also be related to the current investment portfolio of investment institutions、Investment Hotspots、The collective decision-making mechanism of the voting meeting、Related to many factors such as the advancement of other projects。Therefore,Missing good projects with the benefit of hindsight is the norm。

The mechanism of collective decision-making is like the democratic system，The person selected is not necessarily the best，But 188bet Online Sports Betting and Casino won’t be the worst。Investment institutions pursue stable and sustained growth，Evergreen is the way to go！Don’t be wise after the fact。So,Seven investor rejection letters posted by Airbnb founder，I don’t think there is such a thing as “slap in the face”。

Awesome successful projects and "awesome" failed projects are often invested by awesome investors，This fully demonstrates that VC 188bet Online Sports Betting and Casino requires a certain degree of "gambling"。The difference is，Really good investors have more "common sense" in their gambling skills、Logic and vision” (this is also the 188bet Online Sports Betting and Casino methodology adhered to by Jiuxuan Capital)，Inexperienced investors have no common sense、Logic and vision。