Airbnb is also known as the Uber of the hotel industry，Also a super hot product。

Last October，Airbnb CEO Brian Chesky had an in-depth conversation with students in an open class at Stanford University，Conversation about Airbnb、About corporate culture、About team building。

Before founding Airbnb，Brian Chesko works as a product designer at a company in Los Angeles，His parents are both social workers，They never thought Brian would go to an art school。Like all parents，They are worried that Brian will not be able to find a job after graduation，Even asked Brian to promise them that he would get a job in health insurance after graduation。Later when Brian told his parents that he wanted to start his own company，Parents are quite disappointed，His mother said to Brian: "You will never get a job with health insurance again。”

Shortly afterwards Brian quit his job in Los Angeles and came to San Francisco，He has his eye on a house in San Francisco，Rent $1150 per month，But he only has 1,000 US dollars，In desperation，He had to live with Joe, his classmate from Rhode Island School of Design。The week Brian moved to San Francisco，International Design Conference held in San Francisco，All the hotels were robbed，Joe happens to have three 188bet sports betting app download air mattresses，Except one for Brian，There are two extra ones idle，So they moved the two air mattresses out of the closet，Rented to a guest without a hotel for $80 per day，That’s how the company named: Air Bed and Breakfast was formed。

Early，Airbnb has three co-founders，Qiao、Nate、with Brian。Airbnb is not just an idea that Brian is thinking about，He just came up with it by solving the problem he faced。

Brian thinks，Integrity、Honesty is not a core value，This is a quality that everyone should possess。But as a company there must be unique elements，There must be something different from others。

The first employee Airbnb recruited was a website engineer，To find this person，Brian spent four to five months reading thousands of resumes and interviewing hundreds of people。He was asked why it took him so long to hire an engineer，Brian said: "I think the first engineer is like the core chip of a company，If we succeed，We will find more people like him”。

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In the interview, Brian mentioned two core values ​​of Airbnb，The first point is to have a common mission，Airbnb does not want employees to come here for the company’s valuation，There is no need for employees who just want a job，We hope that employees come for a common mission。

Airbnb is a very emotional company，Actually，Feelings are a magic weapon that drives the sharing economy。

Brian said，In 2012，I met a landlord named Sebastian，He lives in North London，Nearly 60 years old，He said to me: "Brian，There is one word you should never put on your website”。I asked what word it is，He said the word was friendship。I said I really like stories about friendship，He asked me to tell him something。So I told him the story。Six months ago，There was a riot in front of my 188bet app download house，I am very scared，My mother called me the next day，Ask me how it goes，Then she asked again，Then she asked again，There is nothing wrong with that house？I said the house is fine。

The interesting thing is，When my mother calls，The riot has ended for almost a day，During the time of the riots，Seven guests who stayed at my house called before my mother to check on my well-being。

Think about it，Some night，From more than 190 countries around the world，425,000 people living in strangers’ homes，Our core values ​​are related to this story，It’s not just about traveling or booking a room，We connect people with each other。What we want to do is，Wherever you go，We will give you a sense of belonging，Our mission is that simple。

So when we want to hire someone，We will ask him，Is this your mission，Do you believe it？Have you ever used our services？I once asked a very crazy question during an interview，I asked them if the job required you to leave home and live alone for a year，Will you accept this job？People who answer yes may not care much about their families，So I fixed this，I changed the number of years to ten years，This is enough time for you to accomplish anything you care about。

About Mission，Brian told a very old fable: Two craftsmen were seen building a wall，So he asked the first person: "What are you doing"，The man replied: "I am building a wall"，He asked the second person，The second person replied: “I am building a church” “A job and a mission are very different，We want to hire people who are not just looking for a job。This is our first value - supporting the mission。" Brian said。

Secret Weapon 2: Struggle can bring creativity

Brian still told Airbnb’s second value in the form of a story，When Brian wanted to turn the airbed and breakfast idea into a 188bet Online Sports Betting and Casino business，Almost everyone thinks he is crazy，Because they feel that no one wants to live in a stranger’s home。Due to lack of funds，Several founders had to rely on their credit cards to get the startup capital。When the website was launched in 2008，100 people visit the website every day，And there are only two people booking，It’s like a year after a song is released，Only three people listen every day。Brian’s “song” may not become a pop song，But all three of them persisted。

Therefore，In the initial stage, Airbnb was completely operated with debt，In desperation，They came up with an idea，Providing bed and breakfasts for Democratic and Republican National Conventions。So they thought of making Obama-themed breakfast cereal，Obama O's) and a McCain-themed breakfast with Captain McCain's (Cap'n McCain's)。Brian said: "We didn't have a penny at that time，We turned to General Mills (the sixth largest food company in the world) for help，But it was rejected。Then we found a local RISD alumnus，He provided us with a thousand food boxes，Fortunately，Within a week, several TV stations in the United States reported the Airbnb story，Airbnb is starting to get out of trouble。”

2008，Airbnb website made $5,000，But I made $40,000 selling breakfast cereal。Brian's memories，Once，His mother asked him，So now you run a cereal company？Therefore，Our second core value is to be a “cereal company”，Maybe this pun is not very appropriate，What it really means to be a “cereal company”，Difficulty can bring creativity。If you could raise $80 million in one go，This is likely to inhibit your creativity。

Secret Weapon 3: In the face of competition, only corporate culture can defeat the enemy

Brian thinks，There are a lot of articles talking about 188bet online sports betting how to create a hot product，But few people talk about corporate culture。Corporate culture is difficult to quantify，It is impossible to measure by performance。The biggest problem is，You cannot get rewards from corporate culture immediately。If you want to set up a company in the first year, sell it in the second year，Then don’t talk about culture，Hire someone quickly，Work quickly，A company with a culture hires every employee with care、Thoughtful Thought。Also，Corporate culture can help you stay true to your heart when faced with huge decisions，Unflinching。

2011，A company called the Samwer brothers cloned the Airbnb website，This company is engaged in the business of cloning other people’s websites，Make profit by selling the cloned website to the original website。This company copied Airbnb’s website，And hired four hundred people in one month。They want to sell this company to Airbnb，If Airbnb rejects the purchase，They threaten to destroy Airbnb all over the world。

Imagine it，If a travel website loses its market in Europe，It’s like a mobile phone that can’t send messages。The emergence of this clone website，Brought huge trouble to Airbnb，Brian discussed countermeasures with his team many times，Think from a pragmatic perspective，Brian should buy this website，Because Airbnb cannot risk losing the global market。

But later Brian still refused to buy the company。Because，In Brian’s opinion，Airbnb is a missionary，And that company is a mercenary，They are not doing it because of belief，They are just in it for the money。Brian said: "In a war，Missionaries can persevere better than mercenaries，Missionaries can persevere better than mercenaries，The best countermeasure is to let them run this copied company for a long time。You gave birth to 188bet online sports betting a child，We have to raise him as an adult。”