After three years of fighting against the epidemic，Li Yun’s scenic spot will regrettably come to an end in 2023。This company invested 50 million、A tourist attraction with tens of millions of debts，Famous for flower sightseeing and farming experience，It was very popular when it opened，However, as time goes by，Gradually falling into the dilemma of being unable to make ends meet。

Li Yun，This once outstanding entrepreneur，Now burdened with heavy debt，very emotional。He confessed，The road to rural tourism is full of thorns and challenges。Despite the strategic location of the scenic spot，But it is limited by the economic development level and tourist flow of fifth-tier towns，The road to profitability is always bumpy。Looking back on the past，The hot scene when the scenic spot opened is still vivid in my mind。

However,Over time，The number of tourists is gradually decreasing，The operating conditions of the scenic spot are deteriorating。Li Yun tried various methods to attract tourists，From launching new tourism projects to strengthening marketing promotion，But the results are not satisfactory。final，He had to make the difficult decision to close the company and liquidate it。

188bet app download These scenic spots are often relatively remote in location，Limited level of economic development，Insufficient visitor traffic，Putting them at a disadvantage in market competition，Difficult to achieve profitability and sustainable development。

Today with the rapid development of tourism,How to create a profitable tourist attraction，It has become an urgent problem for us to solve。We need to explore further，Find development methods suitable for these scenic spots，Let them stand out in the fierce market competition，Achieve sustainable development。

Sha County Luoyan Fudao 3A Scenic Area Source: Shaxian Cultural Tourism Official Account

The survival crisis and coping methods in first- and third-tier scenic spots

As of 2023，There are 318 5A scenic spots in China、3620 4A scenic spots、5240 3A scenic spots，And more than 20,000 other scenic spots。However,The current living conditions of many 4A-level scenic spots are becoming increasingly difficult，Scenic spots below 4A level will face more severe challenges，These scenic spots can be collectively referred to as third-line scenic spots。

In the huge ecology of tourism，The third-tier scenic spots are experiencing an unprecedented challenge。They are struggling in the rough waves of the market，Not only has to compete with first-line scenic spots，We still need to deal with the changes in the entire industryMatthew EffectAnd my own dilemma。A large number of resources continue to gather in first-line scenic spots，Putting third-tier scenic spots in an extremely disadvantageous position in market competition。Due to lack of brand awareness and resource advantages，Coupled with limited management and service levels，The attractiveness of third-tier scenic spots has been greatly reduced。Currently，Third-tier scenic spots are facing the dilemma of being severely squeezed in their living space，There is even a risk of being eliminated by the market。

However,These seemingly disadvantaged third-tier scenic spots，But it carries rich cultural and historical value，Is an important driving force of local economy。Therefore，Exploring ways to deal with third-tier scenic spots，Not only about its own survival，It is more related to the sustainable development of the entire tourism industry。

二、Challenges of third-tier scenic spots: marginalization and disorientation of the market

With the prosperity and development of tourism，Matthew effect becomes more and more significant，A large number of resources are pouring into first-line scenic spots，Putting third-tier scenic spots in trouble。Due to lack of brand awareness and resource advantages，Third-tier scenic spots are struggling in the market competition，The living space is severely 188bet app download squeezed。The Matthew effect is particularly prominent in the tourism industry，First-line scenic spots rely on their brand advantages and resource aggregation effect，Continuously expanding market share。AndThe third-tier scenic spots lack core competitiveness and brand awareness，Gradually marginalized by the market。simultaneously，The management and service levels of third-tier scenic spots are generally low，Unable to meet the increasingly diverse needs of tourists，Further exacerbating its market difficulties，Then forming a zombie scenic spot。

“Zombie Scenic Area”How is it formed？There are two reasons behind this。Some places exist“Impulsive following the trend”，Seeing tourism economies boom elsewhere，Imitate blindly，Eager to join the“A-level scenic spot”New projects may be launched，Regardless of whether it has real tourist value，This kind of eagerness for success or blind launching often leads to uneven quality of scenic spots。

Some places are going all out to become A-level scenic spots，Invest a lot of resources to improve hardware facilities，Once you get the golden sign，relaxed management。Tourists often have ";Try it early”habits，So in the early days，These scenic spots may still attract a certain number of tourists。

However,Due to lack of ongoing maintenance and management，Word of mouth is gradually declining，Reduced number of tourists，Ultimately, the scenic spot cannot make ends meet，Stuck in a vicious cycle。When there is no hope of profit，The scenic spot may fall into ";Broken jar, broken jar”'s situation，No more investment and no funds for maintenance，eventually evolved into“Zero visitors”embarrassing situation，The door is deserted，Become a veritable “Zombie Scenic Area”。In order to avoid this phenomenon，We need to look at the development of tourism economy rationally，Focus on the quality construction and continuous management of scenic spots，Ensure sustainable utilization of tourism resources。

Huanglong Gorge 3A Scenic Area Source: Huanglongxia Ecological Tourism Official Account

188bet sports betting app download 3. The way to break through: the duo of innovation and differentiation strategies

Facing Difficulties，Third-tier scenic spots must undergo a deep self-innovation and differentiated development。To achieve this goal，Innovating business models and developing new tourism products is the key。In order to meet the personalized needs of tourists，Improve the attraction of scenic spots，We need to closely integrate local characteristics, culture and resource advantages。For example，Develop unique tourist routes、Provide folk experience activities、Create special handicrafts, etc.，These can bring unique experiences to tourists。

Of course,Improving service quality and professionalism cannot be ignored either.Through enhanced employee training、Introducing professional talents、Measures to improve facilities and equipment，We can significantly increase visitor satisfaction and loyalty。This will not only help stabilize existing market share，It can also attract more potential tourists。

However,It needs to be pointed out，The focus and difficulty of revitalizing tourism assets lies precisely in third-tier scenic spots。The current market is gradually phasing out third-tier scenic spots，This is related to its extraordinary development during the period of tourism construction and rural tourism。In the early stages of development，Due to insufficient knowledge and understanding of the market，Many scenic spots rely too much on artificial landscapes，Ignore the consideration of local resource conditions, especially location conditions，This resulted in a large number of scenic spots being put on the market，Moreover due to poor post-management，In trouble。

simultaneously，Income from scenic spots shows a trend of concentration toward the top，Income from 4A-level and above scenic spots accounts for 80% of the total income of scenic spots。More significantly，Income from more than 300 5A-level scenic spots across the country，Accounts for more than 40% of the total revenue of the scenic spot，Highlights the monopoly of high-level scenic spots on the entire industry。Therefore，How to optimize the allocation of tourism 188bet app download resources in third-tier scenic spots，Improve its attractiveness and management level，It is an urgent problem that needs to be solved。

Zhang Juzheng’s former residence 3A scenic spot Source: Jingzhou Ancient City Official Account

four、Coordinated support from the government and society: jointly building the future of third-tier scenic spots

For the long-term development of third-tier scenic spots，The government and society should pay more attention and support。The government can formulate preferential policies for third-tier scenic spots、Provide financial support and strengthen publicity and promotion and other means，Create a good external environment for it。For example，Provide tax benefits、Policy measures such as loan interest discounts，Help scenic spots reduce economic pressure；Regional approval limit of 5-10 years for scenic spot projects，Reduce regional homogeneous competition；Invest money to improve infrastructure and service quality；Strengthen publicity and promotion，Increase the visibility and reputation of third-tier scenic spots。

All aspects of society should also actively participate in the protection and development of third-tier scenic spots。Encourage enterprises、Social organizations and individuals invest in the construction of third-tier scenic spots，Strengthen cooperation with local communities，Play the active role of community residents。simultaneously，Carry out volunteer activities and publicity，Raise public attention and awareness of protection of third-tier scenic spots。

The tourism industry seems to have a low threshold, but in fact the exit threshold is extremely high.If third-tier scenic spots want to gain a firm foothold in the market，Must undergo deep self-innovation。Because once you enter the tourism industry，It is difficult to exit the scenic spot easily。Exiting not only means losing the original small market share and revenue source，We will also face a large number of difficult-to-dispose assets and debt problems。

Ji Memorial Hall, Former Residence of Li Shutong, 3A Scenic Spot Source: Tianjin Culture and Tourism Bureau Official Account

五、Redefining the value of third-tier scenic spots: 188bet Online Sports Betting and Casino inheritance of history and culture and economic influence

We must deeply understand the key role of third-tier scenic spots in the transmission of history and culture and economic and social development。These scenic spots carry rich cultural heritage and regional characteristics，They are the bridge between the past and the future，Therefore，It is crucial to re-understand and explore the value of third-tier scenic spots。Through in-depth research on market demand、Exploring local resource potential、Focus on sustainable development and other methods，We can revitalize these precious tourism resources。

The park’s competitive advantage over third-tier scenic spots lies in its homogeneity of functions and cost-effectiveness。In the fierce market competition，Third-tier scenic spots must find unique development paths。In this context，The park relies on its unique ecological environment and rich leisure and entertainment projects，Become a strong competitor in third-tier scenic spots。Third-tier scenic spots need to re-examine their positioning，Play to your own strengths，To respond to market changes。

Although third-tier scenic spots face many challenges,They are meeting the diverse needs of tourists、Promote local economic development、Inheriting history and culture and other aspects still play an irreplaceable role。Therefore，We need to re-understand the value of third-tier scenic spots，And actively seek effective protection and development strategies，Let these precious tourism resources breathe new life。

Ciyun Temple 3A Scenic Spot in Tianzhen County, Shanxi Source: Tianzhen Dynamic Official Account

The road to breakthrough in third-tier scenic spots requires the government、The joint efforts of enterprises and society。Through innovative business models、Improve service quality、Strengthen publicity and promotion and other means，Third-tier scenic spots can gain a foothold in the market and achieve sustainable development。simultaneously，The government and society should increase support and attention to third-tier scenic spots，Work together to create a good development environment for them。Only this way，Only can we make tourism truly a powerful driving force for local economic and social development，Achieve the goal of win-win development。(To protect 188bet sports betting app download the privacy of the interviewees, Li Yun is a pseudonym in the article)