In order to accelerate the deep integration and high-quality development of Jiangxi’s cultural tourism，Help“Introducing guests to Jiangxi”，March 31，“Picturesque Jiangxi with unique scenery”Enter the Yangtze River Delta Culture and Tourism Promotion Season and“Visiting Gan in Brilliant Spring”The event launch ceremony was successfully held at the Central Plaza on the Bund in Shanghai。

Activity organized by Jiangxi Provincial Department of Culture and Tourism、Co-sponsored by Jiangxi Provincial People’s Government in Shanghai Office，Organized by Ctrip Group，Co-organized by the Municipal, District, Municipal, Municipal, Cultural, Cultural, Radio, 188bet Online Sports Betting and Casino Television and Tourism Bureaus of Jiangxi Province。Chen Xiaoping, member of the Party Leadership Group of Jiangxi Provincial People’s Government，Yang Jun, Deputy Secretary-General of the Jiangxi Provincial People’s Government，Secretary of the Party Leadership Group of Jiangxi Provincial Department of Culture and Tourism、Director Mei Yi，Member of the Party Leadership Group of Jiangxi Provincial People’s Government in Shanghai、Deputy Director Yao Junzhang，Member of the Party Leadership Group of Shanghai Municipal Culture and Tourism Bureau、Deputy Director，First-level inspector Cheng Meihong，Wang Wei, Senior Vice President of Ctrip Group, attended the event。

Activity starts with “Picturesque Jiangxi with unique scenery”is the theme，With“Chunshan、春水、Chuntun、Spring City”Main line，Taking the meaning of spring“Follow the poems to Spring Mountain”“Spring water is pleasant and Jiangxi charm”“Indulge in Dongli Fun”“Spring tide gathers yeah Jiangxi”Four chapters，Show“Picturesque Jiangxi with brilliant spring scenery”’s beautiful picture，From“山、Water、Village、City”Four angles，Explore、Discovered、Taste the beauty and vitality 188bet Online Sports Betting and Casino of Jiangxi’s spring appointment，Looking for the most beautiful spring scenery in Jiangxi。

Promotion meeting，Vice President of Ctrip Group、Zhang Xu, general manager of the Government Cooperation Department, delivered a keynote speech on "Insights on the Jiangxi Cultural Tourism Market and Route Recommendation"，He said it was based on Ctrip data，In 2023, the number of visitors and consumption amount of Jiangxi’s vacation business will recover to 121% of 2019 respectively、124%，The recovery speed exceeds the national level。First quarter of 2024，The total number of Jiangxi tourism arrivals increased by 31% year-on-year in 2023.58%，Overall consumption increased by 32% year-on-year.38%，The growth momentum is very strong。

At the meeting, leading travel agencies in Jiangxi and Shanghai carried out a signing ceremony for friendly strategic cooperation in attracting and reciprocating customers，Aims to empower cultural tourism development in terms of influence and transformation，Thus promoting Jiangxi cultural tourism to achieve a new leap。At the same time, it was officially launched“Picturesque Jiangxi with unique scenery”Enter the Yangtze River Delta Culture and Tourism Promotion Season and“Visiting Gan in Brilliant Spring”Activity，Activity will run throughout 2024。Period，Jiangxi’s 11 districts and cities have carefully planned more than ten high-quality tourist routes，April 1, 188bet app 2024 to December 31, 2024 (May Day、Except National Day holidays)，Global Year of the Dragon zodiac tourists in their birthday month，You can visit the state-owned 4A level or above scenic spots in Jiangxi Province for free。Meet in spring，Come to Jiangxi to feel comfortable、Happy、A safe spring journey。

Jiangxi Cultural Tourism and Ctrip Group have always maintained close cooperation。Future，Ctrip Group will continue to deepen cooperation with Jiangxi Cultural Tourism，Advance“Introducing guests to Jiangxi”Engineering，Developing efforts in the inbound tourism market，Promote the silver economy，Promote content production、Cross-border resource integration、Cultivation of new tourism formats、Eight aspects including big data application and cultural tourism brand empowerment，Exploring new consumption scenarios，Strengthening the integration of culture and tourism，Continuously innovate Jiangxi cultural tourism experience，Promote the high-quality development of Jiangxi’s cultural tourism。