The domestic hotel market is in“Volume”What，What to spell？

Recently released by Meihao Leizhi 3.0product，Stirring up the mid- to high-end hotel market，In its external information，High intention，Comprehensive iterative upgrade of its products and services。

Explaining macroscopic goals，Also expressed the beauty of beauty 3.0 in“Blue Ocean”with“Red Sea”Differentiation strategy in bordering markets。

Currently Quantified、In the hotel era with obvious homogeneity，“Hotel+”、The trend of lifestyle hotels is also more prominent，Meihao Lizhi 3.0The way to obtain more flop opportunities is: differentiation of experience and service、Extreme，Even achieve the uniqueness of the product。

There is also a deep-seated logic similar to proposition simplification and price simplification behind this，By uniqueness，The product、Specific actions of brand and competitive potential“Simplify”，At the same time, on the premise of ensuring a rich core business format that truly meets the needs of residents，Maximize service，A profound and lasting impact on the minds of guests，Achieving controllability and reduction of operating costs，Thus reducing investment costs，Achieve“Breaking the logistics space、Traffic ceiling + breaking through the critical point of investment return”，The goal is to open 500 profitable stores in five years，Clearer、More concrete。

188bet app download

Differentiation、Uniqueness，It is the understanding of Meihao Lizhi 3.0 product label keywords。

This is reflected in its shape，Quiet luxury、High-end space environment；It’s more about its core，Different and ultimate experience and service。

In space design，Tradition and modernity have a more concrete combination。Meihao Lizhi 3.0The product selection method is natural，Get“Ting”、“Bamboo Forest”The shape and meaning，Jiang Zhu、Wood、Stone and other elements are cleverly integrated into modern interior design，The intention of living in a pavilion in the bamboo forest，Built in a busy city“There is a room in the pavilion”、Safe and self-consistent space atmosphere。Inner is the charm of the East，Interpretation techniques adopt international expressions，It is Eastern rhyme and Western style、A fusion of modern Oriental。

Meihao Lizhi 3.0 Lobby Design

“Temperature Sense”是理解Meihao Lizhi 3.0 guest room designof重要入口。its indoor desk、Book chair、The MINI bar retains the oriental charm and texture，188bet sports betting app download Abandoned the cumbersome decoration，Return to form；At the same time，Indoor wall paper art hanging paintings、Tea sets and other intangible cultural elements are integrated into it，will“Activation of local intangible cultural heritage”Integration with space，One city, one product，Thousands of stores and thousands of noodles，The utensils have“Temperature”of，Culture can be felt。Guest room is both an accommodation carrier，It is also a cultural space and a space for experiencing local cultural life in the city。

Meihao Lizhi 3.0 positioning is“Mid-to-high-end urban lifestyle hotel”，The core customer group is those born after 85 to 95，They have several distinctive characteristics: they have a high level of education and a slightly leading aesthetic taste；Use your own way to maintain a relaxed and balanced state when facing work and life；Daily low, medium and high-end consumption mix；Will pay for features，Also willing to consume for emotional value。

Meihao Lizhi 3.0 guest room design

City and life are two dimensions that can be scrutinized.

For these customer groups，Business travel includes both business travel，Also has leisure life attributes。One，The hotel is their resting place，Is a space to seek work-life balance，Be relaxed、Comfort；Part 2，When the hotel acts as a social venue，Advanced here、Tasteful，It must also be convenient；Part 3，Careful and even beyond expectation service，Let it be in another city“Life”With better protection；Fourth，Experience the culture of a new city、Lifestyle，Increase localized cultural tourism experience，is the key part that fills its emotional value。

Among them is“Basic demand + expected demand”'s superposition。

Corresponds to Meihao Lizhi 3.0，It has been upgraded to three major service modules，Including quality basic experience (corresponding to basic needs，Standardized basic services)、Menu-style customized experience (selected services that are valued by the audience，Design different customization options)，And lifestyle experience，For example, city exploration、Modern drinks、Lizhi Weekend, etc.。

Basic standardization、Personalization、Deeper experience，Constitutes the differentiation of services、Extreme。

Take catering services as an example，Meihao Lizhi 3.0 has been innovatively upgraded，Provide a variety of dining services for residents。Refreshment break in the lobby、Special breakfast、Lizhi Afternoon Tea、A bowl of noodles late at night、Free fruits and snacks are provided in the guest room minibar and snack area、Drink before bed, etc.，Brings you an uninterrupted moisturizing and silent experience。

Meihao Lizhi 3.0 Catering Service

At the same time，Meihao Lizhi 3.0 Extended breakfast time launched“Brunch as you wish”，Breakfast takeaway service，Let customers have a good breakfast even if they wake up late。

This is every detail，And the details are even more touching，In the current era of emotional value consumption，Details play 188bet app a more prominent role。

Elong Hotel Technology Qicheng Liquor Management CEO Chang Chuangcai revealed，His research found，Mehao Leizhi’s service with the highest reviews online，Includes welcome tea towels、honey water、Send guests to room、Provide a bowl of noodles even late at night，The reputation is very good。

Elong Hotel Technology Qicheng Liquor Management CEO Chang Chuangcai

Chang Chuangchuang expressed，There is no end to hotel brand product hardware，Future hotel competition must focus on customer experience，“Need more warm and warm service，Provide humane service from the heart，This is the first brand I considered‘Weapons’。”

He thinks，Mid-to-high-end hotels are definitely not about cost-effectiveness，But we have to fight for quality and price ratio。Attentive service must be the best，“What does beauty and beauty look like in my mind？The products are surprising, the service exceeds expectations, and the sense of luxury is high.It is comfortable and comfortable to receive friends in the guest room，The journey is still fresh in my memory，(guest) will stay at Mehao Leizhi next time。”

here，To Meihao Lizhi 3.0Redefine mid- to high-end hotels，In fact, we have a more concrete understanding: Chinese culture、In-depth integration of oriental charm，Integration with Western modern concepts，Make its spatial form supported by deep foundation，It has also formed a differentiated display that conforms to mainstream aesthetics；The ultimate in experience and service“Involution”，It not only ensures the actual implementation of customer needs，Also developed its own service into a new and differentiated supply。

500 profitable stores in 5 years

For B-side investors or investors，High quality-price ratio is also one of the important logics。

From two dimensions，On the one hand，Meihao Lizhi 3.0 Differentiated services will bring more effective operations for the C-side，Achieve medium and long-term revenue guarantee。Similar to simplifying the proposition of hotel operation，Focus on extremely differentiated services that meet the needs of core customer groups，Enhance the uniqueness of your product，Thus improving the market competitiveness of the product；On the other hand，Similar to price simplification，Achieving control and reduction of operating costs through various measures，Thus reducing investment costs。

Good product，The investment cost is relatively low，The&ldquo of revenue and cost;Scissor difference”The bigger，The shorter the return period，Achieve higher return on investment。

Chang Chuangchuang revealed，In Meihao Lizhi 3.0 ago，It has launched hundreds of services，There are too many labor and services provided，Later adjusted to the above three major module services。Meihao Lizhi 3.0’s operating cost standard is 160-180 yuan (including labor、Service and material investment)，Maximum not exceeding 180 yuan。Currently, most mid- to high-end hotels have varying single-room operating costs，Basically at 150-180 yuan，And those hotels with high quality and evaluation scores often exceed 180 or even reach 200 yuan。

188bet Online Sports Betting and Casino Chen Yu, executive vice president of eLong Hotel Technology Qicheng Wine Management and manager of the Meihao Lizhi brand, also revealed，Whether it is the total investment in single-room operating costs or the re-optimization of daily single-room operating costs，Meihao Lizhi 3.0 have put in a lot of effort，Contains three actions，First, the cancellation of flashy experience projects caused an increase in operating costs；The second is on consumables with the same experience cost as competitors，Optimized the price；The third is that there is no price optimization，But the value has been improved，Increase in cost investment，A small cost can bring a big touching experience，brings large value-added space。

188bet Online Sports Betting and Casino Chen Yu, executive vice President of Qicheng Liquor Management of Elong Hotel Technology and Manager of Meihao Lizhi Brand

She mentioned a detail，After looking through the number of coefficients of all China’s star-rated hotels，It was found that 90% of the services in all four-star hotels do not rely on hardware and high product investment，It is the investment of team organizational culture，So the cost is controllable，“So we are more determined to extract 90% of the terms of service，For use by Meihao Leizhi，Really create a beautiful and beautiful 3.0’s differentiated services。”

In other words，One of the key points in operating mid-to-high-end hotels is not that services must be plentiful and complete，It’s more about deleting the complex and simplifying it，Select the best，Targeted，Maintain the richness of high-quality business formats，At the same time, we will provide high-net-worth services to the extreme，And total cost reduction，Operation money is spent wisely，The energy efficiency ratio is improved。

Chang Chuangchuang mentioned，Mehao Lezhi will mainly promote hotels with 100 rooms in the future，The ratio of people to rooms is based on the maximum limit，And if we want to strengthen high net worth services，Including breakfast and late night snacks to the extreme，The kitchen is well equipped including the chef。

Make a certain core service to the extreme，Invest personnel and costs within the allowed range，It will increase the overall service value，And one of the entrances to mid- to long-term operational results。

Meihao Leizhi Service Team

Relying on the digitalization and industrial chain resource advantages of Elong Hotel’s technology platform，And a first-class team with decades of experience in the hotel industry，Cost reduction for Qicheng Wine Management’s operation of Meihao Lizhi，There are also many benefits。

Yilong Hotel Technology currently has 20 million members in its own system、Online traffic resource marketing system、In terms of digital operation capabilities，Emehao Lizhi 3.0’s extremely differentiated services can help each other，Reduce the latter’s short-term operating costs，And open up the cycle effect in the medium and long-term operation process。

Public information display，The average return cycle of mid- to high-end hotels in the industry is generally 188bet app download more than 5-6 years，Emehao Lizhi 3.0 The cost of a single room is 12.Starting from 50,000 yuan，The investment return period is about 3.9 years，Breaking through the critical point of investment return for mid- to high-end hotels。

Meihao Lizhi 3.0 franchise conditions and investment return

Chang Chuangchuang expressed，Meihao Lizhi’s goal is to open 500 profitable stores in five years，No rush to scale quickly，Calm down and improve customer experience。Leading by quality-price ratio，Focus on good experience、Good reputation、Human touch。Customer’s heart is traffic，Help investors earn the money they deserve。

Red Sea Market and People’s Dividends

There are several industry data that can be cross-compared.

Latest data from Jones Lang LaSalle，A total of 114,024 hotel rooms will enter the Chinese market in 2023，There are 3,782,049 guest rooms in the market；233,751 new hotel rooms will be supplied in the next five years，Only 6 of the existing rooms.2%。

There are also incomplete statistical data displayed，First quarter of 2024，159 newly opened mid-to-high-end and above hotels nationwide，Mid-to-high-end hotels account for more than 70%。

The domestic hotel industry has entered the era of inventory，The stock flop opportunities are larger，The development trend of mid- to high-end hotels remains upward。

Meihao Lizhi 3.0 cuts into an approximate blue ocean and appears“Red Sea”’s track，On the one hand，Consumption rating，The public’s growing demand for business travel, leisure and other travel-related matters，Higher demand for urban lifestyle hotels，Provides the basis for consumer demand for mid- to high-end hotels。Also subject to human power、Rising costs such as rent，Compressed the profit margin of budget hotels，Mid-to-high-end hotels have broadened their premium space by providing additional services，The promotion of mid- to high-end hotels continues to expand upwards，The market size still has a lot of room to be filled，There are still many investment opportunities。

On the other hand，The entry of different players including big and small giants，Competition among mid- to high-end hotels in the existing hotel market is more intense，around products、Service、Comprehensive competition among brands。

Some Meihao Leizhi hotels have opened

Chen Yu revealed，2016 to 2023，In hotels of different grades，Growth from the number of rooms to the number of hotels，Mid-to-high-end hotels are among the best，Forecast compound growth rate from 2023 to 2026，The overall quality of hotels has slowed down a bit，But the compound growth rate of mid- to high-end hotels ranks first among all hotel grades。

Senior investor Zang Xiaoan thinks，The definition of mid- to high-end hotels is not the star rating，“If this is the logic，I think mid- to high-end hotels will develop in the next three to five years，There is a huge wave of investment opportunities。”

The challenges before the opportunities are not small either。As understood，Homogeneity is a major problem in the current domestic hotel market，Reflected in low recognition，Local brand、Number of hotels included，Too paradigmatic，Blind innovation，Follow the trend of intelligence，188bet Online Sports Betting and Casino Heading Group Increases，And the inability to break through physical space、Product homogeneity, etc.。

Mehao Lezhi Hotel brand scale

Be the only one in the eyes of customers，Is the way out of homogeneous competition。This is also our understanding of Meihao Lizhi 3.0 To provide the ultimate service，Achieve differentiation、The logic of uniqueness。

Part of the explicit or implicit revelation behind this is: the operation of mid-to-high-end hotels is the operation of the guests’ minds，“Careful、Human touch”and other popular words correspond to the real user needs perspective，The ultimate service value down to the millimeter is being amplified；The physical space is not limited to a single guest room、Single hotel，It’s more about the degree of connection with the city where it is located，Reflected in the integration of local culture、The integration and implementation of the high-quality charm of the city，The hotel has become the collection of cultural space and the benchmark of physical space in the entire city，Thus bringing guests a comprehensive experience of localized urban lifestyle。

When breaking the existing physical space of the hotel，Breaking through the stickiness and growth ceiling of traffic，The operation of mid- to high-end hotels will also have direct support。

Chen Yu thinks，With the arrival of the traffic management era，What we lack is not demographic dividend，But the bonus of people’s hearts。She mentioned，One encounter can create a 60-second impression，If both parties reach a deal，Impression may last 6 hours，If you make the other party feel good through your service，Let the other party remember it for a month，And if the hotel team provides guests with meticulous and touching services，The other party’s memory can reach 90 days，If it is a deep feeling，This guest will become a loyal customer who has a special liking for the hotel，In his eyes，This hotel may be the only choice。

How to break through the Red Sea，Get bonus，More mid- to high-end hotel brands need to give their own answers。