June 27-29，2024TRUE Cultural Tourism Productivity Conference was held at Sichuan China Railway Heilongtan International Tourism Resort。The conference is organized by China Real Estate Association Commercial Culture Tourism Real Estate Committee、China Chamber of Commerce provides technical guidance，Sponsored by CRIC Group，Co-organized by Shanghai Convention and Exhibition Co., Ltd.，China Railway Culture and Tourism Group、Co-organized by MaiCard Culture Media and CRICLEWEI。

A total of 234 cultural and tourism companies of various types participated in this conference，This is the date since the establishment of the conference，The session with the largest number of participating companies，The guests come from various segments of the cultural tourism industry，Including technology、Health care、Great accommodation、Cultural and performing arts、Nine categories including cultural and creative IP。Visible，In this era of rapid recovery in the global tourism market，The deep integration of culture and tourism is becoming a powerful engine to promote urban traffic and service economy。

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Cai Yun, Secretary General of Commercial, Cultural and Tourism Real Estate Committee of China Real Estate Association

Combined with the current hot spots and pain points of the cultural tourism industry，This year’s TRUE Cultural Tourism Productivity Conference is titled ";The last mile of the cultural tourism long march”is the theme，In-depth discussion on strategies and strategies to promote the sustainable development of the industry。Making overcoming the final problem in the development of cultural tourism industry an important goal，Work together to create high quality、Sustainable、Vibrant cultural and tourism destination，Write a new chapter for the development of cultural tourism industry。

Vice President of China Chamber of Commerce Liu Yong

Integration of culture, tourism and business as a new trend in industry development，Is becoming an important force in promoting economic growth and cultural inheritance。“Integration of culture, tourism and business”Not only must promote the in-depth integration of culture and tourism，More innovation through business model，Injecting 188bet Online Sports Betting and Casino new vitality into cities and living spaces。

Liu Jianhai, Deputy General Manager of China Railway Culture and Tourism Group

2024TRUE Cultural Tourism Productivity Conference landed at Sichuan China Railway Heilongtan International Tourism Resort，In this super large comprehensive resort that combines the soul of Sichuan landscape and the characteristics of China Railway Group，Everyone can not only feel the vitality of the cultural tourism industry，You can better experience China Railway Culture and Tourism Group’s persistent pursuit of quality and innovation。As for the ecological co-construction of the cultural tourism industry，Mr. Liu also put forward unique insights，Aimed at promoting the industry to be more prosperous、Sustainable future development。

Zhang Yan, President of CRIC Group

Kerui Cultural Tourism has been building an industry data platform since 2012，After 12 years of continuous collection、Organize and summarize massive cases and information，formed in-depth thinking and analysis on China’s cultural tourism industry。Mid-year every year，Kerui Cultural Tourism City carefully launches the "China Tourism Real Estate Development Report"，Provide data support and trend insights for industry partners。Starting in 2023，Research perspective from“Cultural Tourism Real Estate”Upgrade to a broader“Cultural Tourism Assets”。At today’s conference, Mr. Zhang Yan released the latest issue of the “2023-2024 China Cultural Tourism Asset Development Report”，And provides an in-depth analysis of the major changes experienced by the cultural tourism industry in the past year and the market performances that cannot be missed。

Ji Xiaodong, President of the Tourism Chamber of Commerce of the All-China Federation of Industry and Commerce

Cultural tourism operation is undoubtedly the hottest and most difficult issue in the cultural tourism industry。How to achieve product innovation and iteration in the investment and operation of cultural tourism scenic spots，How to keep the operating model advancing with the times，Keep up with the market。Especially for traditional scenic spots，How to stay dynamic in the fierce market competition，Achieve sustainable development，Is an important issue of common concern to the industry。He thinks，The key to the success of cultural tourism operations lies in deeply exploring and inheriting the cultural connotation of scenic spots，Integrate culture and tourism，By telling vivid stories，Construct a scene with memory points，Give the scenic spot a unique charm。

General Manager of China Railway Sichuan Eco-City Investment Co., Ltd. Zhao Zhao

A comprehensive tourist resort is a long and challenging process from start to completion。In this process，188bet app Enterprises not only need to face complicated project planning、Diversified fund raising、Reshaping cultural heritage and many other challenges，We still need to cope with market changes、The influence of external factors such as diversified consumer demands。Especially the critical process of integrating culture and tourism，Not overnight，It is not achieved overnight，Cultural travelers can only endure loneliness，Only in order to maintain prosperity。The developing China Railway Heilongtan International Tourism Resort，Actively working on“Horizontal”Enhance the spatial dimension of its super-large comprehensive cultural tourism resort，For market segments，Resolutely invest in diversified tourism and vacation products。Looking forward to more cultural tourism industry“Leader”We and“Trailblazer”We can find here the “Portrait”Opportunity to work together in the time dimension，Work together to write a new glorious chapter for culture and tourism，Create the infinite possibilities brought by the integration of culture and tourism。

Founder of Kerui Lewei、Hu Xiaoying, founder of TRUE Cultural Tourism Productivity Conference

Driven by the dual engines of economic recovery and consumption upgrade，The signing of cultural tourism projects nationwide is accelerating，The investment scale and number of projects show a strong growth trend。 However, while corporate entities in the industry are promoting industrial development，Also encountered a series of bottlenecks and challenges。Systematic inventory revitalization requires multiple business formats、Large traffic、New content and good team，The four cornerstones go hand in hand。From the most efficient perspective，Batch introduction of small and beautiful cultural tourism formats is the basis for initiating inventory revitalization。At the same time, we must rely on the help of the industrial chain and financial instruments，In order to achieve scale expansion and replication expansion。

In order to thoroughly implement the "Implementation Opinions on Promoting Deep Integration and High-Quality Development of the Culture and Tourism Industry"，Effectively promote the high-quality development of tourist destination culture and tourism，Attract more high-quality cultural tourism projects at home and abroad to settle in the west，Committed to building an investment ecosystem for the cultural tourism industry in the western region，Promote the establishment of investment promotion and transformation platform，Promote the connection of high-quality cultural tourism resources，And 188bet online sports betting enhance the construction of regional cultural tourism brand，The Western Cultural Tourism Investment Alliance came into being。

The alliance is jointly initiated by cultural tourism groups and other units that have established enterprises in the Yunnan, Guizhou, Sichuan and Chongqing regions，The alliance secretariat is located at China Railway Sichuan Eco-city Investment Co., Ltd.。Future，Crerry Group will cooperate with many cultural tourism groups in the west、Investment institutions and leading operating entities，Work together to support the vigorous development of tourism in the western region。

In order to promote better cooperation with the cultural tourism industry in the central and western regions、fusion，The conference also specially invited representative companies from the Shanghai Cultural Tourism Investment Alliance，Signed a strategic agreement with the Western Cultural Tourism Investment Alliance，Looking forward to the cooperation between the two major alliances，It can open a new chapter for the prosperity and development of the cultural tourism industry。

Jiangsu Cultural Investment Capital Management Co., Ltd.、Jiangsu Shuixiang Zhouzhuang Tourism Co., Ltd. and Dierman Asset Management will also sign a strategic cooperation agreement at this conference，Aims to explore the use of state-owned industry guidance funds to activate the existing assets of China’s cultural tourism scenic spots，And operate through market-oriented means，Realizing the preservation and appreciation of assets。This signing not only witnessed the cooperation between state-owned capital and private forces，It also laid the foundation for the development of the joint activation of state-owned assets model。

Establishing efficient communication and investment and financing docking“First scene”

During the conference，Organized by Moxi Cultural Tourism with “One-on-one”Cultural Tourism Investment Matching Meeting、“One-to-many”Precise investment promotion in the form of cultural tourism project roadshows、The Investment and Financing Matchmaking Conference established an efficient communication and investment and financing matchmaking platform for representatives from all parties participating in the meeting.;First scene”，Promoted interoperability and cooperation among a large number of related enterprises。

The specially set up cultural tourism investment matching session brings together many top investment institutions、Cultural tourism projects and operators，Aims to build an efficient resource docking platform，Promote the high-quality development of the cultural tourism industry。

The atmosphere at the venue was warm，Navigators and pioneers had in-depth exchanges and negotiations on their respective advantages 188bet app download and needs。The pioneers demonstrated the unique charm and development potential of the project，Rich and diverse content，Highlights；The leader showed great enthusiasm and professionalism，In addition to providing corresponding financial support，Also shared its operational experience and management strategies。Through one-on-one negotiation，Many companies have reached preliminary cooperation intentions，Not only provides a strong guarantee for the implementation of the project，It also provides an excellent opportunity for investment institutions to find high-quality investment targets。

Also，This investment matching meeting also has a project roadshow session，Each project party provided wonderful demonstrations and detailed explanations，Fully demonstrates the unique value and future prospects of the project and brand。The guests at the meeting collided with sparks of wisdom during the interactive exchange，Inspiring inspiration and ideas for many innovative collaborations。

This cultural tourism investment matching meeting is not only an efficient docking of resources，It is an in-depth exchange and cooperation exploration in the industry。It shows the broad prospects and huge potential of the cultural tourism industry，stimulating market vitality，Injecting new impetus into the sustained and healthy development of the industry。Future，With the implementation and operation of more high-quality projects，The cultural tourism industry will surely usher in a more glorious new era of development。

Salute to excellence，Together we create brilliant culture and tourism“Night of Glory”

Conference dinner session，Clerui Cultural Tourism Evaluation Center announced a series of evaluation results of the "2024TRUE Cultural Tourism Super Evaluation List"，Including "2023TOP20 Excellent Cultural Tourism Projects"、《2024TOP20 Anticipated Cultural Tourism Projects》、"Outstanding Cultural Tourism Enterprise of the Year", "Model Cultural Tourism Investment Institution of the Year" and "Model Cultural Tourism Operator of the Year" awards。As the vane and driving force of the industry，Many award-winning units have set benchmarks in the development of the times，Leading the industry with continuous high quality、Develop sustainably。

In addition, at the dinner，Representatives from the Shanghai Cultural Tourism Investment Alliance also introduced us to the relevant situation of the Shanghai Tourism Expo。TRUE Cultural Tourism Productivity Conference also successfully joined hands with SMART Hainan Cultural and Creative Week，Starting in 2025，The operator list of TRUE Cultural Tourism Super Evaluation List will be jointly released with SMART Hainan Cultural and Creative Week，And 188bet online sports betting awarded at the Hainan International Tourism Island in March every year。

The 2024TRUE Cultural Tourism Productivity Conference not only showcased the brilliant achievements of the cultural tourism industry，Points out the direction for future industry development。During the conference，Wonderful speeches by guests from all walks of life、In-depth discussion，As well as the display and exchange of various projects，Fully reflects the vitality and unlimited potential of the cultural tourism industry。Whether it is the collision of ideas on the main forum，It is still an efficient matchmaking meeting for investment matching，All have injected new impetus into the sustainable development of the cultural tourism industry。

at“The last mile of the cultural tourism long march”Under the guidance of the theme，2024TRUE Cultural Tourism Productivity Conference concluded successfully。We look forward to it，In the near future，Colleagues in the cultural and tourism industry can work together，Write a new glorious chapter together。