The sports tourism consumer market will grow rapidly in 2024，Becoming one of the highlights of tourism development。August 16，Tongcheng Travel and Gudong App jointly released the "2024 Sports and Leisure Consumption Report"，Analysis of new trends in sports and outdoor leisure tourism consumption in 2024。

Data display，The 2024 Paris Olympics will make European spectator tourism popular，Domestic outdoor cycling、Outdoor sports and leisure projects such as hiking and mountaineering are also popular among consumers。Same trip data display，January to July 2024，The search popularity of sports tourism increased sharply by 87% year-on-year。Gudong app data display，First half of 2024，The number of participants in outdoor sports increased by 19% year-on-year。

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The popularity of the Olympic Games not only ignited the enthusiasm for watching the games，Also inspired widespread participation in outdoor sports。Same trip data display，January to July 2024，The search popularity of sports tourism increased sharply by 87% year-on-year。Especially during the Paris Olympics，The popularity of group tour bookings 188bet app to France surged by 225%，Shows the huge impact of international sports events on travel demand。Besides watching the game，More and more people are beginning to participate in outdoor sports，Gudong app data display，The number of participants in outdoor sports in the first half of 2024 increased by 19% year-on-year。Among them，The number of outdoor cycling users has increased significantly by 38.7%。

First half of 2024，The most popular types of outdoor sports among Gudong users are outdoor running、Outdoor cycling and walking。On Tongcheng Travel Platform，Popular sports tourism options include game viewing tours、Hiking、Outdoor riding、Marathons and water sports, etc.。These activities not only allow tourists to enjoy the fun of sports，You can also explore emerging tourist destinations。In particular, outdoor cycling and mountain climbing have become popular choices among users，Demonstrates a strong interest in fitness and exploring nature。

On the choice of outdoor sports，Post-90s generation accounts for the highest proportion among outdoor running and outdoor cycling users，The post-80s generation is the main group for outdoor walking。Also，The number of cycling users has grown rapidly since 2000，First half of 2024，The number of outdoor cycling users born after 2000 on Gudong app increased by 53% year-on-year.5%。

Among consumers traveling to watch sports，The proportion of male users is slightly higher than that of females，reached 53%。2024 Football World Cup Qualifiers、European Cup、The Olympic Games 188bet sports betting app download and other events were held successively，Attentioned by domestic users。Post-90s、Young users born in the 2000s also pay attention to various e-sports events，In addition to going to the game site to watch the game，Many sports fans also choose to go to hotels“E-sports room”、“Watching the ball room”etc.，Enjoy watching the game with your friends。Sports experience travel itineraries are more popular among female users，Among users who pay attention to this type of product，Female users account for 58%。

Residents in first-tier cities prefer ice and snow sports、Water sports and outdoor riding, etc.，They are more inclined to release the stress of life in extreme sports experiences。Users in second-tier cities are more likely to go hiking、Sports Watching and Marathon，These activities meet people’s dual needs of health and social interaction。Residents in third-tier cities and below also like to watch sports，Same trip data display，“Small town youth”The popularity of our outbound game viewing tour bookings has increased by more than 2 times year-on-year。Cycling、Fishing and other activities are also popular among residents in third-tier cities and below。

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2024，Marathons held in major cities，Also attracted long-distance running enthusiasts from all over the country to participate。Gudong app data display，First half of 2024，Beijing 188bet Online Sports Betting and Casino is the city with the largest number of users in Malaysia。Chengdu、Shanghai、Shenzhen、Hangzhou、Suzhou and other cities are also on the top ten list。On the choice of sports venues，Beijing residents like Olympic Sports Forest Park the most、Yuyuantan Park and Chaoyang Park，Shanghai Century Park、Guangzhou Tianhe Sports Center、Shenzhen Talent Park Runway is also the most popular running route in various cities。

On Tongcheng Travel Platform，The booking popularity of sports and outdoor related scenic spots is also increasing rapidly，The booking popularity of related scenic spots in the first half of 2024 increased by 108% year-on-year。Beijing’s Bird’s Nest and Water Cube visiting experiences are the most popular sports tourism projects in China。Cycling on Qiandao Lake in Hangzhou、Jinuo Mountain Rainforest Hiking in Yunnan、Projects such as night riding on Chang'an Street in Beijing and coral reef diving in Sanya have also attracted tourists' attention。July 2024，The search popularity related to night riding on Chang'an Street increased more than 3 times year-on-year。In addition, bookings for various mountaineering and hiking tourism products continue to be hot，Same trip data display，Emeishan、Huangshan and Changbai Mountain are the most popular mountain scenic spots for booking in 2024。

On Gudong app，The city with the highest per capita exercise frequency is Ningde、Xiamen and Xi'an，The cities where people like to get up early and exercise in the evening are Jinhua and Nanning respectively。On Tongcheng Travel Platform，“188bet app Sports Tourism”The cities with the most spending per capita are Shanghai、Beijing and Shenzhen，Users in first-tier cities have higher travel frequency and higher unit price。“Cycling”The cities with the highest attention are Beijing、Xi’an and Hangzhou，Night ride on Chang’an Street in Beijing、Alley biking，Xi’an Ancient City Cycling，Qiandao Lake in Hangzhou、Cycling around the West Lake has attracted the attention of users。