Days ago，InterBrand, a world-renowned brand strategic management consulting and design company, released the "2024 China's Best Brands Ranking"，Ctrip became the only travel brand on the list with a brand value growth rate of 20%，Brand value reaches 73.0.9 billion yuan。

Indicated by the list party，Under the current situation，Those brands that meet residents’ daily consumption and technological product iteration needs tend to have higher resilience。Internet brands are the most responsive to trends and innovative applications。The first large industry vertical model launched 188bet app by Ctrip“Ctrip asked”，As an Internet brand, we are the first to explore the combination and application of AI，Accurately capture and understand the diverse needs of users，Received high praise。

Meanwhile，The 2024 World Travel Awards World Travel Awards (WTA) were announced not long ago。Ctrip overseas platform was named the best online travel agency in Asia。Ctrip 2024 second quarter financial report display，Ctrip’s overseas platform revenue increased significantly by about 70% in the second quarter，Among them, revenue from the Asia-Pacific region increased by 76%，Currently，More than 65% of transactions on Ctrip’s overseas platforms are completed through mobile terminals，In Asia，This proportion has climbed to 75%。Not long ago，Ctrip also opened an Asian live streaming center in Thailand，Further improve international layout。

In recent years，Ctrip focuses on user needs，Continue to increase technology research and development，With AI、Large model and other technologies，Optimize products and services，188bet app Helping the recovery, transformation and upgrading of the tourism industry。Before user trip，Ctrip.com provides personalized services for tourists、Convenient and efficient itinerary planning；In line，The AI-driven Ctrip word-of-mouth ranking can provide users with hotels、Attractions、Multi-dimensional lists such as dining and nightlife，Become a reliable reference for travel；After-sales service dimension，AI and large model applications，Significantly improves Ctrip’s self-service resolution rate for customer complaints，Saving nearly 10,000 hours of manual customer service time every day，Equivalent to liberating over 1,000 customer service staff on average every day。

Meanwhile，Ctrip gives full play to its advantages in international layout，Actively tell Chinese tourism stories，Promote the rapid development of inbound tourism。Currently，Ctrip is already paying、Scenic spot tickets、Accommodation、Team travel and other fields，Launching products to serve overseas tourists。Including 24 foreign currency 188bet sports betting app download exchange outlets in 13 cities across the country providing“Coin purse”Exchange Service；United with more than 2,000 domestic scenic spots to launch online ticket purchase，The international version of the ticket vending machine has been installed in nearly 30 scenic spots，Support multiple languages ​​for overseas tourists、Purchase tickets with multiple payment methods；More than 8,000 daily tours online、Half-day tour product，Meeting the travel needs of overseas tourists。