The evening of August 26th，Sanxiang Impression (000863.SZ) releases 2024 semi-annual report，Data display，During the reporting period，The company achieved operating income of 6.0.1 billion yuan，Year-on-year growth of 233.23%，Realized net profit attributable to parent company 1191.110,000 yuan，129 year-on-year increase.03%，Deduction of net profit not attributable to parent company 1492.930,000 yuan，146 year-on-year increase.41%，Profitability improved，Weighted average return on equity increased by 1 year-on-year.19 percentage points。

First half of 2024，Sanxiang Impression continues to insist“Culture + Real Estate”Two-way empowerment、Strategic route of joint development，Facing the complex market environment，Keep calm，Continuously strengthen the foundation，Join efforts to innovate，The two main businesses show good synergy effects，Promote the company’s performance to be stable and resilient，Business ability accumulates momentum。

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First half of this year，The booming development of the domestic cultural tourism market has given 188bet Online Sports Betting and Casino Sanxiang Impression Culture and Performing Arts business the opportunity to grow upwards.;Confidence”。During the reporting period，Company culture sector achieved revenue of 3927.420,000 yuan，38 year-on-year increase.86%。

According to data released by the Ministry of Culture and Tourism，First half of this year，Total number of domestic tourists 27.2.5 billion，14 year-on-year increase.3%；Total travel expenses of domestic tourists 2.73 trillion yuan，19 year-on-year increase.0%。Same period，The national performance market activity is also higher than last year，Based on data monitoring and survey calculations from the China Performance Industry Association’s ticketing information collection platform，First half of this year，Number of commercial performances nationwide (excluding performances in entertainment venues) 25.170,000 games，13 year-on-year increase.19%；Box office revenue 190.1.6 billion yuan，13 year-on-year increase.24%；Number of viewers 7910.130,000 people，27 year-on-year increase.10%。

Sanxiang Impression’s performing arts projects also continue to be popular，Frequent performances during the Spring Festival and May Day holidays，The attendance data of multiple performing arts projects hit a record high for the same period in history。"Impression Dahongpao" performs 5 shows every night for 4 consecutive days during the Spring Festival，Over 10,000 viewers every night，Breaking the record for the highest audience reception in Japan in the past 14 years。The "Most Reminiscences of Shipbuilding", which was officially performed at the end of last year, was held during the Spring Festival and ";May Day”It also gained a lot of popularity during this period，36 performances in total。

First half of the year，Income from box office sharing and maintenance of company cultural projects have increased compared with the same period last year，At the same time, the operating model is 188bet Online Sports Betting and Casino also being optimized。During the reporting period，Sanxiang Impression comprehensively promotes the construction of Putian Meizhou Island Impression Cultural Tourism Development Co., Ltd.，Aims to create a new model of high-standard performing arts project operation management，Accelerate the construction of a full industry chain model，Building a closed loop of the whole life cycle of cultural tourism，From“New”Drive the company’s high-quality and sustainable development。

Accelerating the expansion of performing arts projects，Actively integrate“Number”

As a pioneer in China’s cultural tourism and performing arts industry，First half of the year，Sanxiang Impression continues to leverage its editorial business advantages in this field，Actively expand resources，Accelerate the creation and reserve of new projects。

The company’s first collective design、A performing arts project "Impression&bull that integrates production and leading operations;Mazu" has entered the sprint stage of synthesis rehearsal，Estimated to be performed in the second half of the year。This project innovatively integrates XR and parallel stage concepts，Integrating AR experience into indoor performance，Combined with CNC fog curtain system、Digital blowing matrix、Naked-eye 3D human screen interaction、Holographic projection interaction、Bionic devices and other technological means，Create a world that spans time and space、Three-dimensional multiple performances and dual reality theater，This is another practice of Sanxiang Impression’s commitment to digitally empowering cultural tourism and performing arts。

During the reporting period，Shandong Binzhou Performing Arts Project and Foshan Donghuali Project 188bet app download have also completed the signing of editing and design contracts，Enter the in-depth design stage one after another。The former is based on Sun Tzu culture、Yellow River Culture as the theme，The latter ends with “Why do we call home”is the theme，All will rely on digital technology，Deeply explore the effectiveness and charm of the integration of art and technology，Create a high-quality performance with both contemporary significance and artistic effect。

First half of the year，Impression of Sanxiang and Hainan、Yunnan、Fujian、Henan、Government and enterprises in Liaoning and other places carried out inspections, exchanges and cooperation promotion，More than 10 reserve projects have entered the in-depth negotiation stage。

Real estate business focuses on decentralization，Gubenqiu“Stable”

Real estate business as the cornerstone of Sanxiang Impression business，Real estate sales revenue in the first half of this year 5.1.7 billion yuan，Continue to play“Granary”Stabilizer”Stabilizer”Function。

During the reporting period，The company constructs and sells the Sanxiang Forest Haishang City project、Removal of existing assets、Focus on improving the service level and profitability of assets under management，Stable business income，In particular, the sales revenue increased significantly year-on-year。

First half of the year，The intensive real estate market welcomes loose policies，Destock&rdquo，And the focus of policy has shifted to“Destock”，Real estate companies are still cautious in development and investment，Experiencing from scale expansion to product quality、The transition to comprehensive competition in multiple dimensions such as supporting services。

In this context，Sanxiang Forest Haishang City, 188bet app a project under construction in Sanxiang Impression, is working closely to ensure the delivery of the building，194 units delivered during the reporting period。At the same time，Based on market situation and own capital needs，The company further accelerates the removal of existing assets，The sales of existing assets in the first half of the year increased significantly compared with the same period last year，Effectively supplemented the company’s cash flow。

Next step，In the real estate business，In addition to the construction of Sanxiang Forest Haishang City project、Outside of sales and house delivery work，Will continue to promote asset disposal in Shanghai and Hangzhou and other places，Accelerate the withdrawal of funds，Promote the improvement of commercial real estate operations and property service business，Expanding urban renewal projects，Tapping new profit points，Coordinated development with cultural business，Help companies create more economic and social value。