2:00 pm on September 7, 2024，The 9th issue of the live broadcast column "Talking About Travel" was launched at the beautiful Taihu Hotel in Wuxi City。This live broadcast is planned and hosted by the Tourism Committee of 100，Co-sponsored by Wuxi Tourism Industry Association，Founder of Tourism Committee of 100、Vice President of China Theme Park Research Institute、“Contemporary Chinese Xu Xiake”Ren Guocai serves as the host，With the dialogue guest、Vice President of Jiangsu Tourism Association、Wang Jieping, President of Wuxi Tourism Industry Association, focused on“How a tourist city can get out of the circle and the development practice of Wuxi tourism”Open this topic for discussion。“Jian Jia Cang Cang，White dew is frost，So-called beauty，On the water side”。

Live broadcast starts，President Wang uses beautiful articles from the Book of Songs，Sending Bailu solar term blessings to all netizens。As a tourist who has worked in the land of Wuxi for 32 years，He said，He and this city have been exploring，How to create a tourist destination that people like，How to be confident in Wuxi’s culture、Deliver the comfortable life to more tourists。“There are hundreds of flowers in spring and a moon in autumn，Cool breeze in summer and snow in winter。If you go to Wuxi for leisure，It’s a good time in the world。

”In Wuxi，You can let go of your tiredness，Slow down，Find a country hotel to stay in，Feel the slow pace and quality of life。Travel is life、Travel is life、Travel is beautiful，President Wang uses “Travel Trilogy”Concentrated display of the results of his many years of thinking，Also explains his understanding and thinking about a better life。This time，We have selected four representative Q&A sessions during the live broadcast，presented to everyone。

Host Ren Guocai, guest Wang Jieping

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From sightseeing tour to scene tour, Wuxi travel in four steps

188bet Online Sports Betting and Casino Ren Guocai: President Wang，You entered the tourism front in 1992，It’s been 32 years now，In your eyes，Wuxi tourism development can be roughly divided into several stages，Are there any landmark events or projects in each stage?？

Wang Jieping: As a Wuxi person，very passionate about Wuxi。It is a natural resource endowment、Very rich cultural heritage、Unique city，It was rated as one of the top ten tourist cities in China in the 1960s and 1970s。90s，We are also among the first batch of national resorts in the country。

Later，As people’s consumption shifts from sightseeing to leisure vacation，Our tourism projects are also iteratively upgraded，And become an industry-leading product。2005，Wuxi Municipal Government proposes tourism city strategy，Make the entire city a tourist destination，This was definitely a pioneering work at the time。

Until now，Wuxi enters the era of urban roaming，Every space becomes a space shared with foreign tourists，Tourists’ needs have evolved from viewing scenery to experiencing scenes，For the city，The first task is to create life scenes，Including wet market、Community、Complex、Open parks, etc.。

Culture is the soul、Technology Empowerment，Scene is king、Life is the way！Using cultural creativity and modern scientific and technological means，Including the introduction of digital cultural tourism、The Yuan Universe World and others will lead the traditional offline scene to meet the needs of tourists who want to experience the city in depth。

In the scene era，Consumers have changed。Young people have become the main consumers，They pursue personalization、Good quality、Fashionable，How do traditional businesses respond to changes in consumer groups？Integrating culture and tourism、Sports and Travel Integration、Educational integration，Plus technology empowerment，Reform the entire tourism supply side，Increase environmental comfort during the process、Transportation convenience。

No matter whether the scenic spot is 5A or 4A，The key is to make tourists happy、Like。No matter whether the hotel is five-star or four-star，The key is to make tourists satisfied and happy。Because the competition in tourist cities is very fierce now，We must show our own personality and characteristics，Make it a city that you still want to come to or don’t want to leave after you come。

Overall，Wuxi tourism development can be divided into four stages，The first 188bet app is the product era，Beautiful view of Lake Etai、Lingshan scenic spot is the core，Have done a lot of product innovation。The second is the industrial era，Travel+，+Travel，From sightseeing to leisure vacation。The third is the urban era，Make the entire city a destination。The fourth stage enters the scene era，Panorama Travel，Global Leisure，Full-time vacation，Tell the story of Wuxi in a scene-based manner，Immersive experience“tin-style life”。

For a tourist city to stand out from the crowd, it is crucial to show off its characteristics

Ren Guocai: Just now you mentioned from Zibo Barbecue to Tianshui Malatang，From Harbin Ice and Snow to Rongjiang Village BA，From Hongyadong in Chongqing to Wukang Road in Shanghai, etc.，Tourist cities are using various methods to get out of the circle。Cultural tourism in many places、The publicity department is also racking its brains，Want to create the next Internet celebrity city。Some experts think this is normal、Benign phenomenon，Everyone competes with each other to compete for consumers，Attract everyone’s attention，Some people think this is a kind of hype，You shouldn’t follow the trend blindly，What do you think of the phenomenon of cities competing to get out of the circle？

Wang Jieping: I don’t like to mention internet celebrity cities，The city needs to grow red——Long-lasting attraction and charm。I saw many cities，Including Hangzhou、Nanjing、Suzhou, etc.，It doesn’t get hot by punching in，Rely on the city’s own character and charm。Good foundation，I want to truly get out of the circle during the process——Then you must prepare your own paper，Don’t copy other people’s stuff。Make your own paper、Show off your own characteristics。The homogenization phenomenon in cities is very serious now。A look at urban construction，Flowers、Two major elements of the square are essential，Concert、Marathons abound。Urban construction cannot lose its essence、Something really attractive。

I provide four ideas to highlight the characteristics of the city.

First, activate local intangible cultural heritage，Intangible cultural heritage should not be placed only in exhibition halls，Not just for performances，But see people, things, and life，Need activation in life。Second，Scenes to create an immersive experience。Get to know the interests and consumption needs of young consumers，Create fashion、Vibrant scene。

Third, provide a wealth of business formats.With“Cultural Tourism+”Activate more needs。For example“Cultural Tourism + Sports”，Wuxi Marathon has become one of the best marathons in China；“Cultural Tourism + Research”，Like Yangzhou Grand Canal Museum、Nanjing Museum，Launched very good research products in the Yangtze River Delta region，Highlight the characteristics of each city。

Fourth, improve the urban tourism service system.The degree of urban modernization is very high，But for tourists，He needs real convenience。Tourist cities often do a lot of smart tourism promotion，But it is rarely transformed into real convenience in the hands of consumers。

Young consumers are the main force in urban tourism，They should be asked to speak for the city，Provides sufficient emotional value，Let them resonate with their favorite city。At the same time, make good use of social media，Including Xiaohongshu、Douyin、Travel experts on Toutiao and other platforms，They themselves enjoy the beauty of traveling，Let more people enjoy the happiness brought by traveling。

Is there a shortcut to get out of the city? It’s up to the market to have the final say

Ren Guocai: There are many ways for cities to get out of the circle，Some rely on personal IP，For example, the director of an Internet celebrity comes out of the circle；Some rely on internet celebrity projects，For example, the loneliest library in Qinhuangdao、Ulan County Sky Realm；Some of them get out of the circle through competitions，For example, Rongjiang Village BA、Gobi Cross Country Challenge, etc.。President Wang，Combined with your practice in Wuxi，Do you think there is a certain methodology or shortcut for cities to get out of the circle？

Wang Jieping: I think there is no shortcut，We still have to follow the market，Study the laws of development、Get the needs of consumers。First, we must promote our urban personality and interpret our lifestyle.

Second, find the right spokesperson.Use social media well，Let consumers speak for urban tourism，Marketing Tourism City。Internet celebrities are also an important force in publicity and promotion，Because there are consumers behind them，Have appeal in the market。To attract these internet celebrities、Big Vs go to the local area more，Tell me about the destination in their eyes，Generate quality content，Attract tourists’ attention。But be careful not to let the expert speak too well，Poor tourist experience has negative effects。

The third is to carry out special activities.Life lies in movement，Money lies in the flow，Travel is all about activities，Emotion lies in interaction。The mode of activity must be industrial integration。For example, a concert，Now some young people can spend 10,000 yuan to go to a concert。Such as sports events，Tourists come to Wuxi to participate in the marathon，Running among the most beautiful mountains and rivers，This year also added Sakura Avenue，Taste Wuxi Xiao Long Bao，The combination punch effect is formed。

The fourth focus on emotional value，Improve service quality，Friendly cities are the best marketing。“Wuxi is full of warmth and water”,We need to calm down，We must endure loneliness and create unique products。Like the cultural courtyards now dotted all over the streets and alleys in Wuxi，There are various exquisite scenes in these courtyards，Young people have become very fond of clocking in、Place of consumption。

If you want to develop the night economy, you must have a good combination of skills!

A question from a netizen: Wuxi tourist city did it earlier，The development of a city’s nighttime economy is very important。On the development of Wuxi night economy and the creation of night tour products，What do you want to share with netizens？

Wang Jieping: The topic of night economy was discussed earlier，Also popular。Wuxi started the night economy very early，Exhibits several characteristics。

The product needs to be iterated。Wuxi’s night economy first started in the historical and cultural district——Nanchang Street，Utilize natural ecological resources and living space to develop night-time economy，Becomes the first night tour scene in Wuxi，Afterwards, some scenic spots iteratively upgraded the original product scenarios。During the Sakura Festival，There is morning in Yuantouzhu、noon、Twilight、Scenery of cherry blossom viewing at four o’clock at night，Very popular。

The scene is brought to life.We must carefully create a night life scene，Like Nianhua Bay，His life has a theme、Content，It was rated as a national demonstration site for night tourism consumption when it was built，Still very popular now，It has scenes，Content。A way of life that can be shared。

Culture comes to bless you.Cultural elements of Wuxi、Literary and artistic groups play a great role in enriching nightlife，This is very important，Wuxi Grand Theater、Opera House or even Theater、Libraries play a role in the night economy，Attract tourists to watch a play at the theater during their evening outing、Go to the bookstore and read a book。

Resource centralization.Wuxi has created several unique food gathering areas，Hubin Road Commercial Street、Xinan Mansion, etc.，There are some time-honored delicacies that are well received by tourists。Large-scale commercial complexes are becoming gourmet、Scenic spots tend to develop，It has become a new type of scenic spot，includes convergence、Vientiane City、Coast City, etc.，It is a gathering area for people’s consumption、Life Complex。The most important thing for a city to develop its nighttime economy is to interpret its own lifestyle。Like Xi'an、Changsha、The popularity of nightlife in Chengdu，Reflects the attraction of local people’s nighttime lifestyle to tourists。Scene is king，Culture is the way，We must create product and service scenarios，Also make good use of social media marketing。

Tourist city out of the circle，Don’t just look at the number of visitors，I often say to pursue two numbers，First, the average length of stay，It is very important not to stay overnight，The second is per capita expenditure，Consumption demand has a downward trend in the economic downturn，Through the improvement of nightlife and tourism elements、Package，Can tourists extend their stay in the destination city、Increase per capita consumption，This is very important。