The popularity of domestic tourism in recent years has made the tourism industry more and more segmented。With blind box、The 188bet consumer market is heating up sharply，The hotel industry’s strategy has also shifted to IP co-branding，To meet the differentiated booking needs of such circles。

In order to welcome“Eleven”The long holiday is coming，Tongcheng Travel and Elong Hotel Technology Platform Elong Anyue Hotel，And fashionable brands“Rolife Ruolai”The first blind box themed room was launched in Suzhou。Data display of same journey trip，As of September 26，The theme room focusing on the 188bet is more than 100% popular for National Day bookings。

Travel together“Rolife Ruolai”His blind box IP SURI Su Rui，Introducing the national 188bet into the hotel scene，Mainly based on the diversification of mass travel consumption、Personalized needs。Currently，The two-dimensional culture has become another turning point in the second half of the cultural tourism industry，By creating a joint IP theme room，It will greatly enrich the accommodation experience for some consumers。As a DIY cultural and creative brand committed to creating a trendy lifestyle for users，Rolife accompanies every user’s growth，Use original design and unlimited creativity，Let every user gain happiness in Ruolai。

According to iResearch data statistics，The scale of China’s 188bet industry will grow by 27 in 2023.6%，reached 221.9 billion yuan，Per capita consumption exceeds 1,000 yuan per year，Related brands enter the chain chain、Scaling stage，More shopping malls are beginning to focus on introducing 188bet brands、Create a theme district，There are even many commercial entities with 188bet themes。

Statistics display of same-trip travel related data，Includes traditional parent-child themes、E-sports theme hotels and other hotels are still in demand，July this year—August summer session，The e-sports themed room bookings in first-tier cities on its eLong hotel technology platform increased by more than 35%，And Nanjing、Guiyang、Luohe、Luoyang、Pingdingshan、Theme rooms in Kaifeng and other areas show a year-on-year growth trend。The Chinese 188bet will become another growth point for the hotel industry。

The analysis of Tongcheng Research Institute，There is strong demand for Chinese-188bet rooms，The user group is not limited to the young people born in 2000，The main force of consumption is mainly the post-80s generation，It is expected that the two-dimensional economy will penetrate into the wine and travel industry on a large scale，Inject new vitality into the industry。

Stated by the relevant person in charge of Yilong Anyue Hotel，As a new domestic mid-range hotel brand，Elonganyue is committed to providing "ldquo for young travelers;Fresh every day”’s travel experience，The theme room launched in conjunction with Rolife is based on IP selection，Mainly SURI Lingfeng Town series，Intended application image“Lantern Girl”、“Silver Fox Poet Fairy”、“Dessert Xishi”，Not only has a strong national style，And the shape reflects Chinese culture，Helps refresh guests’ sense of freshness during their trip，At the same time, it plays a 1+1>2 effect in promoting Chinese culture in brand co-branding activities。

To meet consumer preferences，“Eleven”During Golden Week，Tongcheng Travel will also “Introducing SURI”Blind box pop-up afternoon tea、Imitation makeup and City Walk map centered on the Tiger Hill scenic spot in Suzhou and radiating to the surrounding areas，Consumers who stay at the same time can get the same blind box for free。As understood，After Suzhou，Yangzhou、Xi’an may also launch Chinese-188bet rooms。