Following "Black Myth: Wukong"，domestic“Games + Cultural 188bet app”Marketing innovation welcomes again“Big Event”。

September 29，Tongcheng Travel announced that it will carry out cross-border integrated marketing with Perfect World’s popular game "188bet app"，And will be linked to the Chengdu Municipal Culture, Radio, Television and Tourism Bureau、Luzhi Ancient Town and other partners，Together build“Cultural Tourism + Games”New benchmark for cross-border marketing，Help create a lively new cultural and tourism consumption atmosphere for National Day。

An interesting encounter between "Fantasy 188bet app Zhu Xian" and Sichuan Opera Mahjong，“Destination+Game”Cross-border marketing takes a 188bet app approach

As understood，The cross-border cooperation between Tongcheng Travel and "188bet app" creatively links popular tourist destinations and scenic spots at the same time，Provides rich experience scenarios for both users，Maximizing the synergy of both parties’ brands and IP resources。Relevant data display of same journey trip，Chengdu ranks among the top ten popular tourist destinations during this year’s National Day Golden Week，Chengdu’s well-known cultural tourism elements are especially favored by young tourists。

Tongcheng Travel cooperates with the Chengdu Municipal Culture, Radio, Television and Tourism Bureau around the National Day Golden Week Chengdu Fun Map Project，Taking the opportunity of the release of the new version of "188bet app Xian"，Cleverly combine this popular game IP with Chengdu cultural tourism elements，With“Mengzhu takes you to visit Chengdu”A series of online promotion activities with the theme，Added more fun to this year’s local National Day Golden Week cultural and tourism consumption season。

September 27，The new version of "188bet app Xian" is officially released，The new version of the character story is set in Sichuan，New panda visually、Sichuan Opera Face Changing、Mahjong and other elements，With thousands of people and thousands of favors、Free trading is the core selling point，Through omni-channel marketing, Chengdu’s National Day cultural tourism consumption boom will be triggered in advance。The launch time of this theme event coincides with the Chengdu Cultural Tourism Consumption Season event，Tongcheng Travel simultaneously distributes Chengdu hotels through the Chengdu special page on the site、Preferential subsidies for attractions and travel products such as air tickets，And cooperate with Chengdu Cultural Tourism Fun Map，Attract players of "Dream New Zhuxian" to experience the charm of the city of Chengdu。

Chengdu fun map incorporating game elements of "188bet app Xian"

During the event，The new version of "188bet app" will guide game players to the Tongcheng Travel APP to search for keywords through official new media channels，Participate in Chengdu Consumer Season Activities，Thus forming a linkage with the online theme activities of the Tongcheng travel platform。Stated by the person in charge of Tongcheng Travel，The core players of "188bet app" are mainly ";Post-90s”、“Post-95”and part of“After 00”Mainly，They are also“Cultural Tourism + Games”The core customer group waiting for new cultural tourism consumption，High overlap with young user groups traveling on the same journey，Yes“Let’s play together”'s same type of young people。

The protagonist group of "188bet app Xian" comes to Luzhi for a night tour，“Scenic Area + Game IP”Play new tricks

During the National Day holiday this year (October 1st to 7th)，Friends who went to Luzhi Ancient Town to experience the Green Indigo Luzhi Night Tour，You will see such a fantasy scene: dress up as “Baguio”The COSER ("188bet app Xian" game character) interacts with tourists on the streets of the scenic area to take photos，In exchange for copper coins from tourists，Just to collect enough copper coins to get to“Pawn Shop”In exchange for items that can prove your identity。

This scene is part of this event "Twelve Flower Goddess Playing Baguio"，The plot setting of the event deeply integrates the game characters into the scenic experience，Visitors can participate in on-site activities with game character COSER，Interesting plots related to immersive experience。This scene setting is not only attractive to gamers，At the same time, it also adds rich and interesting experience content for ordinary tourists。This is also part of the cross-border cooperation between Tongcheng Travel and "188bet app" in the field of cross-border marketing of scenic spots and popular game IPs。

During National Day，All tourists entering Qingdian Luzhi Scenic Area will not only participate in the interactions related to the game characters of "Fantasy New Zhu Xian"，You can also join the&ldquo with the support of the game's protagonist group;Fantasy Market”Receive a small gift，You can also watch various themed performing arts programs in the scenic area。Also，Also“188bet app themed flower boat”、“Flower River Southbound”、“Jiangnan Fantasy Tour”COSER themed activities and other immersive fun activities are available for tourists to experience and interact with。These activities integrate game elements with scenic Jiangnan cultural elements，Creating a new and colorful night tour experience scene。

Qing Indigo Luzhi "188bet app Xian"，Wonderful Night COSER protagonist group airborne

Stated by the person in charge of Tongcheng Travel，The cross-border cooperation between "188bet app" and the Qingdian Luzhi Project，With“Online + Offline”、“Virtual + Reality”’s innovative model，Present an experience for tourists、Interactive、A night tour feast to participate in。Its success will add new ways to cross-border marketing of tourist attractions，Also the “Cultural Tourism + Games”A useful attempt to stimulate new vitality in consumption。