1. Changes in strategic goals inside and outside socialization

(1) Ranking of Socialized Internal Strategic Objectives

In terms of 188bet game strategic goals within the enterprise，Focus more on business integration and value driving。Altimeter is investigating the 188bet game strategic goals within the enterprise，The ranking is as follows:

• Better integration of 188bet game media with existing digital projects (such as e-commerce，Mobile, etc.)；
  

• Develop an integrated digital content strategy;
  

• Establish a measurement method that can demonstrate the value of 188bet game enterprises;
  

• Use 188bet game insights for business decisions (about products、Employees and customers, etc.) give notification；
  

• Provide 188bet game education and training to master new skills;
  

• Connect employees to collaborate，And invest in corporate 188bet game networks to share knowledge；
  

• Expand our 188bet game business projects;
  

• Guide warehouse replenishment through 188bet game strategies;
  

• Determine or develop an organizational/governance model;
  

• Develop 188bet game sales programs to enhance sales capabilities;
  

• Develop a pay-own-make money 188bet game media investment model。

(2) Ranking of 188bet game external strategic goals

In terms of 188bet game strategic goals outside the enterprise，More focused on deepening customer relationships and promoting employees。Altimeter is investigating the 188bet game strategic goals outside the enterprise，The ranking is as follows:

• Develop dialogue and engagement with customers to deepen relationships;
  

• Develop employee promotion projects;
  

• Add 188bet game media capabilities to existing digital platforms;
  

• Empower your sales team to use 188bet game tools，To obtain、Limit and incorporate new business opportunities，And manage existing customer relationships；
  

• Provide direct customer support through 188bet game channels;
  

• Collaborate with customers on new products/services;
  

• 188bet game commerce (direct sales through 188bet game tools).

2. Maturity level of 188bet game business projects

The companies in the above figure rank the maturity level of existing 188bet game business projects as follows:

• 188bet game integration;
  

• 188bet game analysis;
  

• Event or sponsored activity;
  

• 188bet game customer service;
  

• Employee recruitment;
  

• Influencer relationship management;
  

• Brand’s customer community;
  

• 188bet game enterprise management;
  

• Employee integration;
  

• 188bet game Identity/188bet game CRM;
  

• Customer promotion;
  

• 188bet game sales;
  

• Employee promotion.

It’s worth noting，The light blue items in the picture above are planned projects，The top three highest rankings are employee advocacy (42%)，188bet game Identity/188bet game CRM (41%)，Employee integration (36%)，This reminds me of the importance of full participation in the future in the era of 188bet game media。

3. The 188bet game organization model shifts to a center-and-spoke type

Altimeter’s report indicates，In various socialized work organization models，The concentration type (the second type) has the largest decline，Centralized），The largest increase is the hub-and-spoke type (the third type，Hub & Spoke），This is consistent with what I wrote in "Enterprise Weibo Marketing: Strategy、The data reported by Altimeter cited in "Methods and Practice" at that time have new changes。

In the data I quoted when I wrote a book last time，In the 188bet game work organization model，Concentrated type is 28.8%，41% for hub and spoke。

2012，Concentrated is 36%，33% for hub and spoke；Latest 2015，Concentrated is 24%，The hub-and-spoke model is as high as 52%。

Note: The advantage of the hub-and-spoke model is that the central group knows what each department is doing，And use centralized resources to provide users with a holistic experience，At the same time, relevant functional departments are responsible for their respective socialization strategies，Can penetrate more widely into the whole company。

IV. Increase in advertising budget on 188bet game channels

final，Talk about the proportion of digital advertising budget spent on 188bet game channels。The number of companies with this ratio accounting for only 0 to 20% dropped by 29% (to 62%)，Accounting for 21~40%, an increase of 138%，Accounting for 41~60%, an increase of 267%，Accounting for 61~80%, an increase of 250%，Accounting for 81~100, an increase of 167%。

Obviously，A rising proportion of digital advertising budgets are spent on 188bet game channels，This also shows that the status of 188bet game media in overall corporate marketing continues to increase。

final，Still the same sentence: pay attention to and refer to foreign data，Think about and deepen domestic practice。