2017，The "Online Tour Guide Appointment" promoted by the National Tourism Administration is in trial operation for one year。

Zhihui interviewed the relevant persons in charge of several trial operation companies，Drawed out several industry status quos: First，With the support of national policies, “Internet + Tour Guide” is becoming a new market blue ocean；Second，The entrepreneurial innovation accompanying the emergence of “Internet + Tour Guide” is gradually being subdivided，Market demand tends to be diversified and personalized；Third，The industry has supervision and control over service quality、Industry platforms are fragmented，Problems such as lack of unified management。

May 2016，National Tourism Administration launched Jiangsu、Zhejiang、Shanghai、Guangdong online tour guide free practice pilot project，And Jilin Changbai Mountain、Changsha and Zhangjiajie, Hunan、Guilin, Guangxi、Sanya, Hainan、Pilot work on free practice of online and offline tour guides in Chengdu, Sichuan。

The "Internet + Tour Guide" in the tourism 188bet Online Sports Betting and Casino industry kicks off trial operation。

And before that，The company’s “Internet + Tour Guide” action has also been put into trial operation。For example, May 2015，Tuniu、Ctrip、Mother Donkey、Qunar co-launches “Respect Service、Reward Conference for Reflecting Value Tour Guide Comments”；Hope to establish a tour guide review reward system，Realize visitors、Tour guide、A win-win situation for all travel service providers，In order to further control the landing resources and obtain pricing power and benefits。

But in the market environment of constant competition in the domestic tourism industry，In the end, "Internet + tour guide" will exist in isolation as each company operates independently。

As the boundaries of the tourism industry become increasingly blurred，The new policies and reforms in the tourism industry are also going through layers of trial and error and changes，Continuously updated，The transformation of tour guides is the most direct manifestation behind this phenomenon，China’s tour guide system is undergoing multiple changes。

October 2016，The National Tourism Administration has successively agreed to publish on Ctrip.com、tuniu.com、Tongcheng.com and other 8 tourism companies carry out pilot work related to the reform and innovation of tour guide management，and under liability insurance、Emergency plan、Come up with corresponding plans for training and other aspects。

Today，One year has passed，What is the current status of the "Internet + Tour Guide" industry？

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According to the "online appointment tour guide" enterprise approved by the National Tourism Administration，Zhihui interviewed the relevant person in charge of Tuniu，He said that in March last year，Tuniu announced that it will launch a guide online platform，And officially launched overseas guide service in July；Tuniu Internet + Tour Guide since the establishment of the project，Stable increase in turnover，Although there are differences compared with group tours，But there is a gradual upward trend，Customer satisfaction has always been maintained at a relatively high level。After more than half a year of development，Currently, the Tuniu Guide online platform has more 188bet app download than 4,000 tour guides from all over the world、Travel experts are here，Provides travel services to more than 200 popular destinations around the world。

Discovered based on Tuniu Guide Service booking data for one year，The users who are keen on online appointment guide services are mainly young people born in the 80s and 90s，And there are more women；At the same time，Family-based travel groups，To experience the destination in depth，Prefer using the wizard service；Japan、There is a large demand for guide services in destinations such as Europe；Master the Adventure、Rock climbing、“All-round” guides with multiple skills such as surfing are more popular；Overseas，Depending on the selected item，Guide prices vary slightly，Services such as airport pick-up and drop-off，Usually around 300 yuan once，The price of a car escort ranges from 500 to 1,000 yuan per day。

The "2017 Summer "Internet + Tour Guide" Report" released by Ctrip also shows，Individual travelers and family groups are increasingly willing to spend three to four hundred yuan，Select a destination tour guide online to get personalized one-to-one service。The pilot program of freelance tour guides has effectively improved the satisfaction of domestic tourists and tour guides，96% of tourists gave the tour guide a perfect 5 points online after the experience，20% of users even tipped tour guides to thank them for their services。Chinese tourists overseas are more willing to follow experts to experience the destination，“Local guide” has also become a new blue ocean。

Secondly, look at the current tour guide types of “Internet + tour guide”.

Data display from the National Tourism Administration，As of now，More than 800,000 people across the country have obtained tour guide qualification certificates，The number of part-time tour guides accounts for about 70% 188bet app of the total number of tour guides in the country，In other words, part-time tour guides have become the main force in tourism reception in various places。The "Internet + Tour Guide" includes contracted tour guides and part-time tour guides，The first is a part-time tour guide，Mainly refers to local guide、Destination part-time escort，Most part-time tour guides are travel experts or travel enthusiasts，Has rich gaming experience and knowledge reserves；The second is to sign a tour guide，The full-time tour guide gathered on the platform，Similar to an online ride-hailing driver。

With the emergence of "Internet + Tour Guide", two types of service organizations，First, a platform dedicated to providing tour guide services for tourists，Qualification reviewed by the enterprise，Tour guides settle in independently，Visitors choose by themselves，For example, "Youtu.com", an Internet + tour guide service in Hangzhou、900游、Yubaaner” professional private tour guide reservation platform、Let’s wait together；The second is large OTA or travel agency platform，Tickets in scenic spots、Hotel、Transportation service at the same time，Provide private tour guide reservation service for tourists，For example, Tuniu Guide Service；“Local Guide” business of Ctrip’s “Destination Guide”，Tour guides and guides covering more than 1,300 cities around the world，Domestic tour guides who meet the pilot requirements，will also be certified and provide services to tourists。

Last，Let’s see what problems exist in the “Internet + Tour Guide” market that has been in trial operation for one year？

First, how to control the quality of tour guide service.

This includes how to supervise "substandard services within the scope of the tour guide's work" and "services beyond the scope of work" of tour guides、How to control。Market 188bet Online Sports Betting and Casino demand gradually diversifies after consumption upgrades，Users’ personal needs are also more diverse、Experience and personalization，“Internet + Tour Guide” meets user personalization、Diverse services，But due to autonomous contact between the user and the tour guide，So how to define the scope of work，Personal service boundary issues will be more private、Greying，It is easy to breed phenomena such as "pornography, gambling and drugs"。

Second，The “Internet + Tour Guide” industry platform is fragmented，Lack of unified management。

But at present, various platforms in the "Internet + Tour Guide" industry are still fighting alone，An industry-wide evaluation system has not yet been established；This means that the coordination mechanism for the interests of tourists and tour guides has not yet been unified。Then tourist insurance、Personal rights of tour guides、Uncontrollable factors such as the safety issues of both parties cannot be legally supervised and protected。

*The author of this article: Zhihui analyst Sixi (WeChat: sixi7890)。