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August 19,188bet login announced the introduction of two Chinese strategic partners, Sequoia Capital China and Broadband Capital,Officially enter the Chinese market。
As the originator of the global sharing economy,Every move 188bet login makes attracts attention。This time they increase their investment in China,The industry is also full of expectations,I hope they will bring the pure "sharing economy" accommodation management model and user experience to the Chinese market,Bring positive guidance to China’s short-term rental industry。
Today, 188bet login’s online house rental service covers 3 in 191 countries around the world..40,000 cities,Has more than 40 million properties,Its valuation has reached 25.5 billion US dollars,With Hilton Hotels, the world’s largest hotel group by market value (255.USD 200 million,As of August 18, 2015,The same below) shoulder level,And far exceeds the market value of about 75.0 million Hyatt Hotel、.1 billion Starwood Hotels and 92.USD 200 million InterContinental Hotel。
But it seems that all this is not as beautiful as imagined,The sharing economy model advertised by 188bet login is also gradually evolving,Some changes are in response to the market environment and user needs,In some cases, the shared economic model they promote is gradually changing due to excessive expansion and lax monitoring system。
According to Xiaozhu Short-term Rental CEO Chen Chi,The development of the global sharing economy originated from 188bet login,So everyone is very concerned about the development trend of 188bet login。Due to the concept of sharing economy that was adhered to at the beginning of development,The earliest listings selected by 188bet login were basically individual hosts sharing individual rooms or beds,So that everyone can be in the same room,Reflects the "social" element it promotes。But this also comes with many problems,Later 188bet login gradually discovered it,User accommodation needs will be very diverse,For example, family、couple、Teams prefer to live alone,They began to gradually adjust their model,Increase single-family houses and apartments。According to Chen Chi,75% of the accommodation scenes are now available on 188bet login,The landlord and the tenant do not live together,And this proportion is still increasing。The landlord and the accommodation do not share the same room,The "social" concept they promote has lost the soil for survival。
As 188bet login’s valuation continues to rise,The requirements for business growth also require them to quickly increase the number of properties,The shortcut is to contact the "second landlord (called Property in the United States Manager,or property manager,Although its model is different from China’s “second landlord”)” cooperation,Get a room quickly,Quick output,At this point,188bet login and HomeAway、The vacation rental model promoted by TripAdvisor and others is the same,Some of the “second landlords” also cooperate with OTAs for distribution。
According to the Los Angeles Times,Due to pressure from communities and social groups,The housing management department in the United States has also begun to increase its scrutiny of 188bet login,As a result, the latter began to reduce some business from professional landlords。For example,The products of 188bet login’s two largest hosts in the Los Angeles area were both removed from the shelves in April this year,They are both vacation rental companies with dozens of apartments,The houses of other large homeowners in the area have also disappeared from the 188bet login website。
188bet login issued a brief announcement after removing a group of "second hosts",its name,“188bet login’s philosophy is to connect hosts and guests,Provide high quality、Local and authentic experience。The company regularly reviews its platform,Ensure compliance with market demand and own philosophy。“
It has been four months since 188bet login banned “second hosts”,The author found,The phenomenon of a single landlord owning multiple properties and renting and selling them at the same time still exists。Not only that,We also found that there are different hosts (called Hosts on 188bet login) for the same property,Simultaneous rental situation。
Data analysis,There are four possible situations for hosts who rent out their properties on 188bet login:
1、The landlord rents out the house he owns。In 188bet login case,One property corresponds to one landlord,But there is a situation where a landlord owns multiple properties。
2、The property manager manages and rents on behalf of the landlord,After the rental transaction is completed, a certain commission or income sharing will be charged,In 188bet login case,One property corresponds to one property manager,The landlord may also pay management and cleaning fees to the property manager,But the property manager does not bear the risk of the house not being rented out,188bet login is a vacation rental model commonly used in Europe and the United States。
3、The "second landlord" rents the house and manages it himself and rents it out,Earn the difference。In 188bet login case,A "second landlord" may manage multiple properties,The "second landlord" bears the risk of not renting out the house,And no revenue sharing with landlords。
4、The housing agency is entrusted by the landlord to rent out,Earn commission after the rental transaction is completed,In 188bet login case,A property may correspond to multiple housing agencies。
Recently,Some users reported,When looking for properties in the United States,Found the same house (same area,The picture is exactly the same as the room type、prices vary,Neither can accept instant booking) corresponding to the situation of two different "hosts"。The user reported the situation and the two listing links to 188bet login staff,Without any response from the staff,In two different pages for the same listing,One of the listing pages has disappeared from the 188bet login website,And another listing page disappeared for a few days and then came back online。
According to this clue,The reporter also discovered a similar phenomenon in 188bet login’s listings in China。An apartment in Xi’an,Being named "jiely family” and “Xiao Fan’s Home~~~” are rented out。It can be found from the comparison of pictures displayed by two homeowners,It can be seen from the overall structural layout of the house or the details such as floor tile decoration,This is indeed the same house being rented out by two different "landlords"。
Jiely is on the left
family room photo,On the right is a photo of the room in Xiaofan’s home,Although the landlord has made changes in the details,But still from the sofa、Photo on the wall、Air conditioner、The 188bet login items such as tables are inferred to be the 188bet login house。
Jiely is on the left
family room photo,On the right is a photo of the room in Xiaofan’s home,It is obvious that the 188bet login photo is used。
According to the above inference,This is indeed suspected of housing agents entering 188bet login,And 188bet login also neglects to review and monitor hosts and listings。The reporter also tested the registration process of 188bet login hosts,After a few simple steps to select and submit information,Reporter successfully published a non-existent property on 188bet login,I did not receive any review or response from 188bet login staff afterwards。
In contrast,After the reporter’s colleague posted a house listing on a domestic short-term rental platform,Staff will be on-site for inspection soon。After confirming on site that the landlord’s information is correct,The staff 188bet login gave the user some house decorations。
Actually,The core of 188bet login’s “sharing economy” spirit is to allow ordinary people to rent out their spare rooms,Sharing and social interaction are the core elements of its model。But just imagine,If housing agencies and “second landlords” become mainstream,Individual landlords have become a "niche",Is that still the same 188bet login that advertised the P2P sharing economy??
On the other hand,188bet login has become the top three most valuable startups in the world,Speculations about its IPO have been circulating since last year。Although 188bet login has not made a clear statement,But some analysts believe,Ensure the legality of the company’s business,Not causing public protest is the prerequisite and basis for the IPO plan。
Currently,China has become 188bet login’s fastest growing customer source market in the world,China’s growth potential also makes 188bet login determined to join hands with Chinese investors to enter this market。But we also hope that 188bet login can not forget its original intention,Not only to bring the concept of sharing economy to China,Also brings a more secure experience to travelers using 188bet login around the world。And the realization of all this,It all depends on 188bet login to do these offline "dirty jobs" first。
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