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Judging from 188bet app actions,This company also wants to tell a story of "channels + PMS + reviews" in the accommodation booking market - win the cool news、Here comes the investment in Tomato、Looking for smart door locks and flirting with TripAdvisor,It’s all part of it。Its ambition,Explicit。
The acquisition of Kuxun is just the beginning of Meituan’s mergers and acquisitions in the 188bet app industry。According to people familiar with the matter,Meituan has successfully acquired Inn PMS “Tomato is Coming”,Although the specific shareholding ratio is unknown,But the proportion is considerable。In addition,Meituan is visiting smart door lock companies in Shanghai,Hope to invest in related companies to cooperate with "Here Comes Tomatoes"。
From the perspective of Meituan’s layout,This crossover player in the 188bet app industry is not just about talking about concepts and showing off。The posture of Meituan today,It is likely to be just the tip of the iceberg that will stir up trouble in the future。
Purchasing non-standard accommodation track “188bet app acquisition of ‘Tomatoes Are Coming’ is not surprising,Non-standard PMS that can be ranked are basically famous and have their own owners,Only ‘Here Comes Tomato’ is developed independently,If Meituan wants to buy this track,It’s reasonable to find “Here Comes Tomato””。People in the hotel industry commented on the capital cooperation between Meituan and “Here Comes Tomato”。
From the perspective of accommodation products,Low-end、The non-standard accommodation market is 188bet app main battlefield。With hotel distribution to small and medium-sized hotels、Inn direction development,Hotel’s inventory、House price、Order Management、Problems such as real-time confirmation will become obstacles to the further development of OTA。
OTA acquires 188bet app vendor,The significance is that it makes it easier to control the housing supply。However,The same effect can be achieved by investing in private room operators and hotels,But it costs more,Heavier mode。So OTA chose the core tool to control hotel room management-188bet app。
“188bet app” used to serve inn operators,It can help operators quickly handle check-in and check-out online,Complete room status、Order、User、Channel、Financial and other information management,And realize direct order connection with major OTA platforms through the cloud。It’s not difficult to see from this,PMS is the switch for all hotel distribution channels。
The smart door lock company 188bet app is looking for,can assist the PMS system very well。Follow the founder of Huhu、Statement by Zhang Ze, Vice President of Qunar.com Group,“The lock system can truly obtain the most original data,The lock system transmits this information to PMS,PMS will conduct some further analysis。”
“Here Comes Tomato” leverages 188bet app Ecology
For "Tomatoes Are Coming",The free 188bet app trend,It is destined that "Tomatoes Are Coming" will achieve profits in other ways。But 188bet app manufacturers with marketing nature do their own marketing,But it is often due to the breadth of users and the lack of market customers,Unable to realize profits。
This is also the future bottleneck for free 188bet app manufacturers without channel background。
According to the previous plan of "Tomatoes Are Coming",Destination 188bet app is its direction of development in 2015。Early this year,“Here Comes Tomato” is launched on “Tomato Station”,Access to merchants settled in local ancient towns,This also means,“Here Comes Tomato” uses O2O to become the connector between local 188bet app products and tourists。
“Tomatoes are coming” CEO Chen Jun thinks,In the future, inns will gradually turn into small travel agencies,Provide destination 188bet app services for tourists,"Here Comes Tomato" will become the Connection Inn、Visitor、Platform for travel products,Provide better connections for the three。
The results of 188bet app years of operation in local life O2O,Apparently can give "Here Comes Tomatoes" a lot of help。Meituan CEO Wang Xing also said,The group buying business in a pure sense has become 188bet app “background”,The meaning of group buying gradually evolves under the trend of mobile Internet,The real jungle of Meituan is to connect merchants and individuals,Provide users with “e-commerce services for eating, drinking and having fun”。
How deep does Meituan want to dig its 188bet app trenches
188bet app invested in Kuxun and obtained Kuxun’s ticket trading platform and ticket selling qualifications in disguise。
But the value of cool news is not limited to these two points,Its international hotel resources and booking experience are second to none among domestic OTAs,Of course 188bet app is due to TripAdvisor and Expedia behind it,However, Kuxun’s advantages in international hotel resources are rarely known to the public。
So,It is difficult to determine the action of acquiring Kuxun,Is 188bet app throwing stones at TripAdvisor?。After all, what is currently being told in China is the story of “channels + PMS + comments”,That is, "Go + Shiji Information + SnapShot"、“Ctrip+Zhonghui”。
However,Even if 188bet app has such an idea,How Expedia, the parent company of TripAdvisor, views this matter is also a big question。After all, Kuxun was sold、After Yilong,Expedia only has TripAdvisor in the Chinese market。
But the current opportunity is,The relationship between 188bet app and Expedia is becoming “complicated”。
TripAdvisor current chairman Greg Maffei said frankly,It is a "competition relationship" with Expedia。Greg Maffei's name,“Sometimes,I believe Expedia wants to stop paying TripAdvisor for click ads;And other times,They are happy to pay,Because for them,188bet app is a very attractive and cost-effective business。”
After 188bet app launched instant booking,The relationship between the two is more subtle。
Expedia boycotted TripAdvisor’s instant booking。And after Expedia sold eLong,Talk about how to continue to do Chinese business 188bet app future, Expedia CEO Dara Khosrowshahi said,“We still had business in China at that time,Chinese people’s outbound travel needs will be connected to our Hotels.com on,And we are now also trying to introduce Trivago’s search engine into China。We have not stopped our business in China,We just took a different path - we are more concerned about the future。”
Dara Khosrowshahi did not mention TripAdvisor,This may not be as complicated as conspiracy theories imagine,But it may also be a display of true thoughts。But the key to the problem lies in Meituan’s ideas and chips,And how Meituan views its 188bet app business,What is the time point for Meituan to deploy O2O in overseas destinations。
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