In the concept of “consumption upgrade”，188bet consumption is also a strong trend。Gradually，Previously on Ctrip、Users who make reservations and purchases on large and comprehensive platforms such as Qunar，There may be some loss，And these users will shift to more segmented segments、More in line with your own temperament、A platform with more service attributes。

Some people think，For high-end consumers who love traveling，The quality of the destination 188bet largely determines the travel experience。Individual boutique 188bet、Design 188bet、Family-owned 188bet、And top luxury brands under 188bet groups, etc.，Favored by mid-to-high-end people who pursue quality travel，But since these hotels are not chain operated、Low Internet level，Not well known by Chinese consumers，There are not enough channels for booking。So，Some platforms specializing in boutique hotels appear in consumers’ eyes，And is good at "tonality"。Raspberry Select (hereinafter referred to as "Raspberry") is one of them。

So far，188bet has covered 17 countries，Available at home and abroad，More than 100 selected hotels，The unit price of independent and luxury hotels is basically around 1500-3000 yuan/night，The price of selected hotels on the island is 3000-6000 yuan / night。188bet hopes to discover about 20 boutique hotels in each destination，And establish a cooperative relationship。

When asked “How to build barriers in the market”，Wang Ying said，Raspberry has always emphasized selection，First of all, we will avoid traditional five-star hotels and chain hotels，The choice of location is unique、Long historical background、A niche 188bet with a strong sense of design，These hotels may be places where European celebrities come and go，May be located in a national forest park，Maybe an environmentally friendly themed 188bet，And the 188bet sales team are all professional 188bet tasters，At this point, the unique tonality and competitiveness of Raspberry can be guaranteed。

On the other hand，Before confirming the intention to sign a contract，Raspberry will arrange for 188bet evaluators to check in early，Feel the 188bet’s overall facilities and services in an all-round way。Raspberry calls it “188bet undercover visit”，From the level of privacy，Detailed experience，Evaluate from the perspectives of sensory experience and personal butler，Finally decide whether the 188bet can be listed on the 188bet recommendation list。

However，If it’s just a 188bet selection，Compared to Xanadu、Litchi Selection、Putike, etc.，Raspberry still seems to have no obvious advantage。In my opinion，On the contrary, it is about customer resources and the “X+ 188bet” strategy，Raspberry has great potential。

Before the 188bet Internetization，This company’s business is to provide customized services for offline enterprises。Service targets include corporate executives，High-end bank customers, etc.，These high net worth users tend to be highly loyal，So Wang Ying thought of putting the company online，Further expand popularity and user scale。However，The number of orders directly generated on the platform in the early stage should not be large。

And “X+ 188bet”，It is to cooperate with the 188bet to add more destination products and service elements。In Wang Ying’s opinion，Just a 188bet，It is also a relatively niche boutique 188bet，Although the unit price is high enough，You will still face SKU shortage，The market cannot expand and other bottlenecks。And，The cost of acquiring customers on the platform itself is very high，This part of the traffic leaked to Raspberry after being screened by other platforms can only purchase boutique hotels，That would be too wasteful。So in the market segment，Raspberry wants to be a (destination) one-stop platform that serves segmented groups。Preliminary stage，Raspberry will cooperate with hotels to package some extreme sports events，Independent Music Festival Project，European football league projects and Michelin restaurant projects, etc.。

After successfully verifying the feasibility of the “aircraft + wine” and “scenery + wine” models in the tourism market，Many players are trying different categories + 188bet packaging models，To further transform the informatization and diversification of existing products。Especially the positioning of boutique hotels，Determines the limited carrying capacity of the supply side，Then do good quality、Differentiated development is the necessary way。

The 188bet team currently has 10 people，Founder Wang Ying’s background in design，Responsible for the UI design of the entire website。The company’s team has previously completed angel financing of US million，Currently seeking Series A financing。