If you can take an extra half day off every week，Would you choose to go out of town for vacation？

Recently，The General Office of the State Council issued "Several Opinions on Further Promoting Tourism Investment and Consumption" (hereinafter referred to as the "Opinions")，Require governments at all levels to formulate implementation details and plans for paid leave；Where conditions permit, places and units can optimize and adjust summer schedules，Ask employees to combine Friday afternoon with the weekend to form 2.5-day short vacation。

This is interpreted as a 2.5-day vacation system per week may be implemented.

The disease is becoming increasingly serious in cities、In the context of people’s increasing spiritual life requirements and stronger economic capabilities，The weekend travel market welcomes an increasingly large number of users。

Facing this potential big cake，The giants and entrepreneurs in the online travel industry 188bet online sports betting are eager to try。Although the government department has not paid attention to 2.The 5-day vacation system is mandatory，But policy guidance，Still for the already hot weekend travel market，Added a handful of catalysts。

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According to iResearch Consulting Report，China’s online peripheral travel market size in 2014 110.700 million yuan，Survey data from Beijing Tourism Development Commission shows，Over 100 million people traveled to Beijing in the past year，The total consumption amount is more than 200 million。

Without a doubt，Peripheral travel is a huge and rising market，The prospect of promising money has attracted many players to flock in。

In fact，There was no special weekend travel product on the market before，Traditional travel agencies still focus on regular group tours，The short-distance peripheral travel market lacks brand service providers，Provide a complete system for tourists、Guaranteed service。Weekend tour due to lack of professional development，Internet penetration rate is very low。

The entrepreneurial team is a pioneer in developing the weekend travel market: signing up surrounding tourist attractions through a large number of local promoters、Hotel’s resources，Then integrate these resources to launch different products。The entrepreneurial team that entered the market first has received the attention of capital，Last half of last year，Where to play on weekends and where to play on weekends have received tens of millions of A-round financing，The entry of capital fully demonstrates the optimism for the weekend travel market。

The giants are also following suit。Ctrip has now launched group tours from the departure point、Destination tour、Free travel、Hotel + Attractions、Study Tour、One day trip、Tickets、Eight categories of weekend travel products including local entertainment，Tongcheng focuses on ticket products，Provide users with packaged products such as pure tickets and "hotel + tickets"。

In addition to entrepreneurs and giants tapping into people’s travel needs，Another group of players that value the weekend travel market include hotel groups and other tourism resource developers。

Introduced by Zhang Wenlong, founder of Where to Go on Weekends，Currently，There is no large-scale management of tourism resources around the city，Especially in North China，The tourism resources around the city are mainly self-employed farmhouses。But as the weekend travel market receives more attention，The development of tourism resources around the city has also become lively。Gubei Water Town, which was just opened last year, is a typical representative。
However，Tapping into the weekend leisure needs of urban residents may be just the first step，More ambitious entrepreneurs have set their sights on the tourist destination market，This development idea comes from the following logic:Weekend tours are localized、Depth、Advantages of many ways to play，For foreign tourists who pursue travel experience and quality，This is more attractive than a sightseeing tour。

Weekend tours are highly regional, or there may be another group buying war

As more and more players enter，The weekend travel market is gradually turning into a red sea，In terms 188bet sports betting app download of giants with capital and resources，The entrepreneurial team targeting the weekend travel market appears to be relatively weak in competition。

But where to play on weekends, founder Zhang Wenlong said，Weekend tours have their own characteristics，Entrepreneurial teams actually have an advantage in the competition。

Zhang Wenlong believes that the weekend travel market has the following characteristics.The first is resource dispersion，The localization attribute is particularly strong；The second is the limited reception capacity of surrounding tourism resources；The third is that the destination is not strong，User decision-making is lighter，Cannot be operated by simple OTA method，Service providers are not providing products，Need to provide users with game information，Help them make operational decisions。

These characteristics of weekend travel allow players to expand the market，Has strong regional character。

Introduction to Zhang Wenlong，To create a good weekend travel product，Need to cultivate intensively around a city，Casting a wide net is not feasible in developing the weekend travel market，This means entrepreneurs who focus on exploring the peripheral travel market，Often able to penetrate deeper into a city，Compared with the relatively scattered resources of the giants，Have certain advantages。

Also，Due to limited resource reception capacity，The surrounding tourism resources do not need too many suppliers，The first players to enter the market are expanding the market，We will also try our best to achieve exclusive cooperation，Strengthen control of resources to establish 188bet app download your own competitive advantage。

The characteristics of weekend travel give entrepreneurs like Zhang Wenlong the determination to compete with giants in the weekend travel market，But these characteristics are also a double-edged sword。

On the one hand，Strong regionalism means that entrepreneurial teams establish competitive advantages by concentrating their resources；On the other hand，This also means that success in a city cannot be easily replicated。

Zhang Wenlong also knows this，Industry competition reaches the late stage，The fight is to control local resources and tap the needs of the crowd，“The competitive situation of weekend travel will be very similar to the group buying war of the past。”

Currently，The giant adopts the strategy of casting a wide net，Entrepreneurial teams mostly expand their business around the city where they are located。As the weekend travel market gradually matures，The business expansion of giants and entrepreneurial teams is inevitable，The weekend travel market will also usher in fiercer competition。