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LoginMany consumers today rely on travel websites to search for vacation products,Therefore,It is indeed important to let your products be seen by consumers。
Recent,TNS (global market research and information group - Editor's note) conducted a survey on British consumers commissioned by Webloyalty,75% of the respondents booked their last vacation through some kind of website,80% of respondents have used the Internet to search for vacation-related information,The search content mainly includes recommendations from large travel agencies and recommendations from friends。
Today’s travel websites play a key role in inspiring travelers for their vacations。22% of respondents said they learned where to go for vacation through traditional vacation brochures,43% of respondents use TripAdvisor to learn destination information,23% of respondents use Expedia website,9% use Skyscanner website。According to research by Webloyalty,These travel websites are not the only source of inspiration for travelers,Many people also search on Google website,Others rely more on Facebook posts and YouTube videos。
So for destination marketers、For hoteliers and other professionals in the tourism industry,The message conveyed by these behaviors of consumers is,Need to make sure your content is clearly visible online,And its suggestions are positive。So what should tourism companies do,Only in order to ensure that your online content is motivating to consumers?An obvious choice is,Marketers have to pretend to be customers,In order to understand what customers are searching for。
Marketers have three key areas to test – famous search engines、Review sites and social media:
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Try searching for your location、Activities and other information。Does your business appear 188bet Online Sports Betting and Casino in the search results?Whether the competitor appears in the search results?If any,What are the competitors??Also try searching for "must-visit attractions in a certain place" or "must-stop attractions in a certain place",See how likely people are to find your destination。If you cannot find your destination on a famous search engine,You need to work harder to build your own website and social pages,In order to solve the problem。If even famous search engines can’t find you,Then no one can find you。
2. Review website
To query all large websites that mainly focus on comments,Have you seen comments about your company?Is it a positive or negative comment?How these reviews compare your business to your competitors?If there are no comments about your company,It’s possible that your customers don’t like to use new technologies,You can encourage them to post their own comments。If it is a negative comment,You need to respond politely,And fix the issues that led them to make negative comments。Doing this will help you find unhappy customers more easily in the future,And fix the problem before they plan to post a negative review。
3. Social media
Tourist attractions shared on social media、Beautiful photos of your hotel or 188bet sports betting app download resort can inspire people to visit the attraction、A trip to a hotel or resort。Exciting videos on Youtube are more contagious,And may also be forwarded。Companies can publish their own videos,But if it is published by customers and other consumers,will be more convincing。
There are several ways to incentivize your customers to post interesting videos。First, the organized activities should be convenient for taking pictures,And you can easily shoot videos during the event,This ensures customers have the opportunity to post videos。Also give clients time to capture interesting shots,To help him shoot videos。
One of the best ways to encourage customers to share interesting pictures and videos is to provide free Wifi,And the speed is fast enough,So that customers can upload pictures and videos。According to research by Webloyalty,54% of respondents use free Wi-Fi in hotel rooms,36% of respondents use free Wi-Fi in cafes and restaurants,Only 11% of respondents use international roaming data。And these 11% of respondents are basically unlikely to share photos or videos,Because we need to reduce traffic as much as possible,Avoid paying large phone bills。Free Wifi can make people feel good about your business,It also 188bet online sports betting helps them share pleasant experiences with friends,These friends may be inspired to travel to your destination。
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