But in the opinion of Uber Shenzhen General Manager Luo Gang，Uber has a unique internal operating secret。

Luo Gang is one of the earliest employees of Uber China，At the 20th Micro-Innovation President Camp，Luo Gang revealed that Uber can detonate three inner thoughts of users:

✎1. Activate;

✎2. Grounding;

✎3. Open your mind.

These three internal skills are also the three key points of the sharing economy.

The pain point comes from the founder

Uber was born out of necessity，Established in 2009 by Kalanick and Camp。They started a company before，Became a multi-millionaire after selling the company，One day they went to Paris for fun，Take a taxi back to the hotel at the Eiffel Tower and rest，In the end, I didn’t get a taxi after trying for a long time，I feel very unhappy inside，So I think it is a common phenomenon that users cannot get a taxi。The entrepreneurial culture that makes the world a better place is popular in Silicon Valley，They hope to solve the pain point of users’ difficulty in hailing a taxi。

2010，Kalanick and Camp buy 20 Mercedes-Benz cars，Developing Uber App，Invite a few friends to try it，The overall response is good，Uber was officially launched in San Francisco in June of the same year，San Francisco also became the location of Uber’s headquarters。Based on identifying user pain points，Uber grew rapidly in its first year，The number of cities entered and order volume hit new highs in 2011，Growing faster than any startup。

July this year，Uber celebrates its 5th birthday，Essentially the operating model has not changed in the past 5 years，The interface of the first version of the product is not much different from the latest version。As of now，Uber has entered more than 50 countries and regions around the world、More than 300 cities，Reaching unprecedented heights for technology companies，And increasing every day。Uber landed in China at the end of 2013，Entered Beijing in July last year，Beijing is the 100th city for Uber’s global expansion，The scale and number of cities are experiencing explosive growth，Has launched 188bet Online Sports Betting and Casino business in 17 cities in China

Uber is a truly international company，Not only for the United States、Canada、The UK and other developed countries provide private car services，Also covers Malaysia、Singapore and other Southeast Asian countries，Even opened up the African country Nigeria，The purpose of Uber’s crazy expansion is to establish a global presence、Serving local，The services or business model it provides must be based on the local area。

Google serving the world is relatively simple，This can be achieved by purchasing a large number of servers and connecting to the network，Users from any city in the world can enter the Google URL in the browser to access。Uber is completely different from Google，Serving any city in the world，Must form local team，Working with drivers and business partners to serve local areas，Instead of just adding a server somewhere in the world。

The reason why Uber created the miracle of global expansion of technology companies，We think it is mainly due to the three major internal skills:

Activate

▼

Grounding

▼

Any company emphasizes respecting employees and users，This is an act against humanity，People tend to believe in themselves and doubt others，Meaning higher requirements for managers，188bet app download Making implementation more difficult。Uber’s global expansion has to face the very different situations of more than 300 cities，There are huge differences between China and the United States，Even Guangzhou and Shenzhen, which are only more than 100 kilometers apart, have obvious differences。For Kalanick in San Francisco，China is undoubtedly a distant country，If you don’t come to China to understand the market，Obviously not conducive to business expansion，So he has landed in China many times this year，With partners、Meet the media and users。

We had hoped for a model that would work globally，Convenient for large-scale replication，Unfortunately it does not exist。I want to serve every city well，Must adhere to localized operations。Uber has established local teams in more than 300 cities around the world，I believe they can make decisions that are beneficial to Uber’s development，The right to launch suitable products according to local conditions，Reflecting Uber’s respect for users and the market，This is also the fundamental reason why Uber launched one city in China with three people。For example，The models in Beijing and Shenzhen are different，Tesla appears in Shenzhen，There are 7-seater commercial vehicles in Beijing。

Uber uses Google Maps and international credit cards globally，These services are almost unusable in China。When I first entered China at the end of 2013，Considering that maps and payments are important infrastructure for travel services，We communicate with Uber headquarters，The senior management asked us to make do with it。We did not follow the instructions from the headquarters，But choose an extremely difficult road，Especially because few people in China knew about Uber at first。

Every city is a startup，The general manager is equivalent to the city team CEO，Responsible for all matters except financing。Since Uber China is a startup company，To meet the needs of local users，Must use local map and payment method，Soon Baidu Maps and Alipay will enter our field of vision。For Uber access to two services，Soon Baidu Maps and Alipay will enter our field of vision，Easily done in minutes，But engineers don’t think so，Must be scheduled and budgeted。

From a technical perspective，The background protocol is quite complex，True access is far more difficult than imagined，Increase time and labor costs accordingly。Despite the tortuous implementation process，But it was the right decision，Conducive to improving user experience，You can develop better in China。Later, Uber headquarters learned about it，Kalanick strongly supports the decision of the local team，Coordinate resources from all parties to advance quickly，Let this difficult task be solved quickly。

188bet sports betting app download December last year，Uber and Baidu reach strategic investment cooperation，Baidu is optimistic about Uber’s development prospects in the Chinese market，And respect Uber’s local entrepreneurial partners，Give us strong support，Map、Wallet provides higher permissions，Convenient for Uber to create a more ultimate user experience，User can be smooth、Use the App without any barriers，Get to your destination quickly and conveniently。

Be creative

▼

As a technology company providing shared travel services，Uber is best known and most powerful for its creative marketing。Transportation is not a particularly sexy service，Uber often makes headlines actively or passively，Occupy the user’s circle of friends，Make an unsexy business creatively，The secret behind it is to have an open mind。The city team encourages and welcomes employees to be creative，Conceive all kinds of vivid and interesting ideas and wild ideas，And really implement it。

The proliferation of one-click ride-hailing is Uber’s tried-and-tested marketing strategy，Including one-click calling Tesla、Call Tong Dawei and others with one click。Audi and BMW are willing to connect with the Uber brand，Uber is gradually becoming the launch platform for new cars，For example, Audi’s first gasoline-electric hybrid car A3 etron was released on the Uber platform，With Audi、BMW’s cooperation also brings social benefits to Uber，Help promote the concept of green environmental protection。Uber also cooperates with Mini to provide public welfare vehicles for college entrance examinations，Candidates can call Mini with one click using their admission ticket，Safety、Comfortable、Conveniently reach the examination room。

Uber’s truly imaginative gameplay is to call a helicopter in Shanghai with just one click，User and Zhao Youting took a helicopter tour around Shanghai。On the surface, Uber is not doing its job properly，But its core value is to create more surprises for users。The user does not know how to contact the helicopter company，Secondly, I can’t afford the helicopter ride，Uber discusses cooperation with helicopter company，Serve users at the best price，Bringing large orders to helicopter companies，Not only reduces its operating costs，Also improves the efficiency of idle resources，What’s more important is that Uber takes a lot of time from ordinary users、The experience of human and material costs is delivered to you with one click，Naturally achieves unexpected communication effects。

End of last year，Shenzhen holds the first national new media art festival，Users need 1 hour’s drive from the east to the west of Shenzhen，Uber launches one-click PartyBus event，Rent bus K204 that runs through Shenzhen from east to 188bet app west，In accordance with the style of the New Media Art Festival，The interior of the bus has been converted into a cool bar，The user enters Party mode as soon as he gets in the car，There are not only makeup artists to help girls put on makeup，There are also well-known women's clothing brands sponsoring party clothing，Added imported original beer to help out，Shenzhen’s well-known DJ adds to the party，Participating users deeply felt the excitement of the Party and the personalization of the Uber brand。

At the same time，Beijing calls a human tricycle to visit the alleys with just one click、Hangzhou West Lake calls boating with one click、Shenzhen calls a yacht with one click、Guangzhou one-click lion dance and other activities，These are all Uber’s novel ways to improve the utilization of idle resources。In addition，Uber is also the first to send roses on Valentine’s Day，Reading or borrowing books in the car on World Book Day，The weirdest thing is to call a puppy with just one click，Help users relieve tension。Uber continues to surprise users through various creative marketing，Seems simple but actually difficult，Various risks and emergencies must be considered，What to do and what not to do，Needs to be implemented by a group that understands local conditions，If it were a foreigner operating the Party Bus, he might be caught。

Overall，Uber has been doing a simple thing，User calls a taxi with one click，Get on the bus to your destination within 5 minutes，Maximize the efficiency of user hailing and vehicle usage，The time and cost saved are fed back to users，Provide users with the most affordable options。More than a year after entering China，Uber maintains strong development momentum，There are more and more highlights in the travel view。