The O2O 188bet game is ushering in the last round of capital feast。Are you hungry 6.USD 300 million financing、Baidu Takeaway 2.USD 500 million financing、Meituan Waimai seeks US billion in financing......This situation seems familiar。The game rush of the past、E-commerce enclosure、The Hundred Regiments War all verifies the fact that when capital is pouring into this 188bet game almost crazily，The wind outlet is not far away。

188bet game: Sequoia begins to tighten its pockets

If you have a good memory，Then you must remember Dianping and Meituan、Jumei Premium and Vipshop，When they pinched each other to death，Sequoia is lying behind the scenes counting money。For Sequoia who is good at buying tracks，Today’s O2O is copying the trajectory of e-commerce 188bet game back then，It can even be said to be strikingly similar。

Meituan has received financing from Sequoia in both Series A and Series B，Over million in total，Based on the current valuation of US billion，The conservative estimate of Sequoia’s 188bet game has exceeded 20 times。During the financing process of Ele.me，Sequoia also participated in C、E、F three rounds of 188bet game。

Although Meituan and Dianping、Meituan’s takeaways and Ele.me are very competitive。But in the eyes of Sequoia，We are all one family，It’s normal to have a quarrel。The important thing is，These "children" can all come out，Promising。What deserves attention，Every time Sequoia's "white horse" companies in this type of track 188bet game begin to enter E、At the financing stage such as the F round，It is basically foreseeable that the wind outlet is about to close。

Introduced CITIC Industrial Fund from Ele.me、We can already get a glimpse of Meituan’s acceptance of Alibaba’s capital injection。When a certain track 188bet game is in its initial stage，Most of them are obtained by chance from angel investors，Great luck。For example, Xu Xiaoping invested in Jumei Youpin。Then comes the rapid growth stage，VIP.COM、Dianping is all like this。When the 188bet game has entered the Red Sea，The last sprint before the last time，Large industrial capital、PE funds are pouring in。

In fact, it is 188bet game a redistribution of interests: some early-stage funds exited through arbitrage and diluted equity，Large institutions bought the last ticket to board the ship to share the future listing feast。Typical cases such as JD.com。

When these large capitals made a decision and cast the only vote for the track players they recognized，Predictable，Those companies that have not received the favor of 188bet game are not far from being cannon fodder。

188bet game: The Red Sea has lost innovation

The important factor that drives the growth of a track’s valuation is innovation。When this 188bet game has too many needs and pain points that cannot be solved，When new business models emerge in endlessly，The trend of this 188bet game is upward。However，The current O2O 188bet game can only be described as excessive competition。

Wu Shichun, an angel investor who is good at investing in O2O, also said frankly before: The essence of O2O is to connect people，User popularity has increased，Payment resolved again，There are big pain points in the original service，Reaching the critical point all at once，Produced many 188bet game and entrepreneurial opportunities。

But industries with consumption potential such as car rental、Catering and other services have become increasingly homogenized，The characteristics of the Red Sea are already very obvious。Coupled with cost pressure and saturation of original market resources，Even with capital support，It is 188bet game difficult for new O2O companies to emerge。

In fact，O2O 188bet game and e-commerce、Group buying also has fatal flaws。With the help of Internet+ outlet，Offline services can indeed be extended online。But excessive competition has also broken the original online rules。Homogenization、Excessive competition、Offline competition has drained O2O’s original online advantages。Same as group purchase，O2O without strong bargaining power will surely die。

Opportunity: The essence of O2O has still not been discovered

What is the essence of O2O？Most entrepreneurs understand it as a combination of online and offline。Actually，O2O is a borrowed word from Silicon Valley in the United States。Although O2O has not become as popular in the United States as in China，But its essence in the United States is the sharing economy. This model is still not understood by most entrepreneurs。This is why a foreign Uber can cause such a big stir in China’s taxi 188bet game。

The core value of the sharing economy is to create a platform that solves the pain point needs of the C-side and B-side，It is not just a transformation from offline demand to online。For O2O enterprises，The vertical online platform for the 188bet game is just scratching the surface，If you can be like uber、This is how Didi Kuaidi builds a platform，Become an 188bet game standard setter，Only then can we truly understand the true meaning of O2O。