At this IFA Consumer Electronics Show，In addition to a large number of new mobile phones and smart hardware products，Samsung Gear 188bet app consumer version、HTCVive and many domestic virtual reality star products will also be unveiled one by one。Starting from 2014，188bet app equipment, known for its immersive experience, has frequently become one of the protagonists of various exhibitions。

But what is the current status of virtual reality in China？The author has contacted many 188bet app hardware practitioners and 188bet app content developers，We came to the conclusion that the virtual reality industry is advancing rapidly like a wheel，But now this wheel has begun to get stuck in the quagmire。

Low threshold 188bet app boxes have become mainstream

Generally speaking，Immersive 188bet app equipment can be divided into three categories: external head-mounted equipment、All-in-one headset、Glasses box。External headsets have a better user experience，Representative products include Oculus Rift and Three Glasses，With independent screen，Complex product structure，Higher technical content。There are few integrated headset products，The most famous one is the Bossnel head-mounted cinema。There is also a simple structure、Low price、A glasses box famous for its low technical threshold，Google Cardboard and Storm Mirror fall into this category。

Overall view，In the domestic consumer market，Glasses case is a mainstream product。The reason why glasses boxes are so popular，The biggest driving factor is price。Judging from the crowdfunding products of various startups，The price of these glasses boxes is generally less than 300 yuan，The price of Baofeng Magic Mirror and other products has even soared to less than 100 yuan，However, there are also counterfeit products active on Taobao with lower prices。A 188bet app glasses salesperson provided the author with sales data of some products on Taobao and Alibaba，The author summarizes it as follows:

It’s not hard to see，Price plays a decisive role in sales，Even though Baofeng Magic Mirror has put a lot of effort into marketing, it still hasn’t been able to break 188bet app situation。The author thinks there are probably three reasons:

One、188bet app glasses are still in the stage of selling hardware。A friend who works on 188bet app glasses solutions said bluntly，Currently there are more than 100 188bet app glasses products in China, large and small，The homogeneity is extremely serious。And because 188bet app equipment is an emerging product，Low market acceptance，Don’t dare to touch easily through traditional channels，And compared to other mobile phone peripheral accessories，188bet app glasses box is not profitable。So ever，Online has become the main distribution channel，When the popularity of each brand is almost the same，Price has become an absolute factor in creating popular items。

Part 2、The cost control advantages of copycat manufacturers。Although each manufacturer has developed independent APP for its own 188bet app，In fact, different glasses cases and APPs are compatible with each other，This provides space for copycat 188bet app to breed。The popular 188bet app of Baofeng and other companies are inseparable from "burning money"，The low price of counterfeit 188bet app comes from product control，After all, it is purely hardware manufacturing，Directly eliminating software development costs，The investment in content is zero。

Part 3、Users’ early adopter mentality。Just like the original praise of smart bracelets，Almost no consumers regard 188bet app glasses boxes as “products”，Spend dozens of dollars to buy 188bet app glasses from Taobao，Simple experience of virtual reality scenes，Then post a few comments on WeChat Moments，Abandoned these 188bet app glasses in the corner。Many people are even blindly following the trend，After all, it’s in the media and research reports，Virtual reality touted as the next trillion market，has a bright market prospect。

Before the virtual reality industry chain and standards mature，It is inevitable to explore the trade-off between cost and experience，And rational companies mostly test the waters and wait and see。After the stock market crash，Venture investors are becoming cautious，The overall virtual reality market is still cold，The 188bet app may stay on glasses boxes for a long time。

No Demo and no 188bet app

A content developer compares domestic and foreign 188bet app hardware products，Compare it to the difference between domestic cars and imported cars，And in content development，Originally standing on the same starting line，But now the differences between domestic and foreign countries are getting bigger and bigger。

For now，There are many excellent 188bet app content developers in China，TVR、Extraordinary visual illusion、Dream Chaser、K-Labs、Shanghai Tianshe and others are among the well-known 188bet app game creation teams in China。As mentioned before，There is no unified standard in the domestic or even international 188bet app industry，Due to mutual compatibility of software，Few domestic hardware manufacturers spend money on content，Whether it is PC-level 188bet app or glasses box, the content demand remains at demo。

As understood，The current price of developing a demo product is between 100,000 and 200,000，Many developers rely on outsourcing to make a living，Of course I will also do some R&D demos。In addition，Some developers report that they are more willing to cooperate with foreign institutions or platforms，First, the demand is relatively clear，Secondly, the income will be relatively higher。Excellent domestic 188bet app game teams are trying to cooperate with platforms such as oculus。For domestic such as 87870.com、旮嗯 and other development platforms，Some teams say they are doing "big"，But we are still waiting to see whether we will cooperate。

The author believes that there are roughly two reasons for 188bet app situation。

First，188bet app ecology has not been developed yet，Hardware and content are independent of each other。Oculus and HTC have invested tens of millions of dollars to encourage developers，At the same time, I am also producing high-quality content，Sony and other game manufacturers are also entering the VR industry，But it often needs to be paired with a game console。There is no real giant in the 188bet app，Even if it costs money, it is still in the product promotion stage and has little to do with the content，Such as the Storm Mirror。

Secondly, hardware manufacturers are blindly optimistic about 188bet app.From the perspective of user experience，Hardware products can fool users with just a few demos，And the 188bet app content of most glasses boxes are developed based on Android，Compatibility is not difficult。Maybe because of this，Everyone in China is competing for products and prices，Some products are even launched on the market when there is insufficient research and development，Forcing many companies that can produce high-quality products to compromise。

Generally，The play mentality of hardware products directly leads to the malaise in content。Also，Domestic game giants and film and television giants have not shown any intention to favor 188bet app products。Bad hardware，The software is lame，I don’t know how long the status quo of no demos and no content will last。

Three suggestions for the 188bet app

Undeniable，The 188bet app is still in its infancy，The chaotic state is also in line with the development trend of domestic hardware products，After all, mobile phones and smart hardware have come this way。The author agrees with the future prospects of the VR industry，I have the following three suggestions for domestic VR practitioners。

1. Target market segments.The reason why we pay more attention to the 188bet app industry，The reason is that it has many market segments that can accommodate more players，Facts also prove，Only dig deep into a certain market segment，Only when the industry matures can we avoid elimination。Education、Medical、Military and niche markets，All have opened the door for 188bet app manufacturers，Only by deeply cultivating market segments can we accelerate the prosperity of the 188bet app industry，Otherwise the homogeneity of hardware will become more and more serious，The content is shortcomings，For teams that are not favored by capital，The only ending is to be eliminated。

2. Cultivate users correctly.When the author asked whether 188bet app products under 100 yuan are conducive to the development of the industry，Many 188bet app practitioners have said it is beneficial，At least it is very helpful at the level of educating users。Although 188bet app games are still relatively low, they can still meet the needs of some users in the video field，After all, all users need is an immersive feeling。In addition，Many low-level users after experiencing 188bet app，Will buy a PC headset to get a better immersive experience。However，188bet app manufacturers are a little slow in product iteration，Take the storm as an example，The third generation of Storm Mirror has been released，But still in the glasses box stage，Perhaps we should develop products suitable for high-end users，Or cooperate with other 188bet app manufacturers，Provide users with a better virtual reality experience。

3. This 188bet app needs giants.When Xiaomi released the Mi Band，There are roughly three impacts on the wearable industry。First, rely on price advantage to kick out speculators and followers；The second is to attract more users to embrace wearable devices；The third is to promote the healthy development of the wearable industry，Many users try more wearable products starting from bracelets。And for the 188bet app industry，The star power of giants will attract more investors to pay attention to this field，It also allows developers to see the dawn of the 188bet app industry，Let the 188bet app industry as a whole develop in a positive direction。

Not long ago there was news that Apple will enter virtual reality，Google、Microsoft、Silicon Valley giants such as Facebook have made plans before this。Someone else pointed it out，Google Jump, a spherical 16-eye camera device jointly released by GoPro and Google, will solve the virtual reality 188bet app dilemma。Viewed from this，The future of virtual reality will gradually become clear。

Generally，The 188bet app is still following the pace of foreign countries，Perhaps the success of foreign markets can drive domestic prosperity，This is like a wheel stuck in a quagmire，Pushed out with the help of external force，But when can this wheel continue to roll forward on its own power？