Early this month，Nanluoguxiang, considered a typical representative of old Beijing culture、Shichahai Scenic Area was selected into the first batch of national historical and cultural blocks list，One of the important reasons is that the commercial atmosphere is too strong。After half a month，15 188bet sports betting inheritors collectively settled in Nanluoguxiang，The 188bet sports betting experience base "Beijing God of Wealth" opened on the same day。How to find a sustainable development path between commercialization and cultural inheritance，Not just Nanluoguxiang’s attempt，It is also a common choice that all historical and cultural streets need to face。

“Beijing God of Wealth” features 188bet sports betting business cards

Compared with the excitement on the main street of Nanluoguxiang，Located in Yuer Hutong、The newly completed "Beijing God of Wealth" can be said to be a quiet place in the midst of the chaos。The "Beijing God of Wealth" is divided into three levels，The underground floor is the Hutong Sound Museum、188bet sports betting Lecture Hall；The two floors above ground are respectively the "188bet sports betting Temple Fair" and the "Beijing God of Wealth Museum"。

“Beijing God of Wealth” is jointly created by Beijing Silk Road Xintu Cultural and Creative Company and Nanluoguxiang Chamber of Commerce。Xu Yan, president of the Nanluoguxiang Chamber of Commerce, told a Beijing Business Daily reporter: “This base was built with a joint investment of more than 60 million yuan with several friends，There are currently 15 intangible genetic inheritors stationed here，Next week, there will be 15 188bet sports betting inheritors forming an ‘188bet sports betting temple fair’ stationed on the upper floor。"Xu Yan said，By the end of this year，60 188bet sports betting inheritors will be stationed in the experience center。

"Beijing God of Wealth Museum" on the second floor，A variety of handicraft products created by 15 188bet sports betting inheritors。One of the founders of Beijing Silk Road Xintu Cultural and Creative Company、Peng Xiaoping, the inheritor of 188bet sports betting, told a Beijing Business Daily reporter，The "Beijing God of Wealth" store only opens in Nanluogu Lane，The "Beijing God of Wealth" series products will never be sold online。

“Not only can you buy 188bet sports betting products at ‘Beijing God of Wealth’，At the same time, you can also experience 188bet sports betting，This is beyond the reach of the network。" Peng Xiaoping revealed，In addition to creating the "Beijing God of Wealth" series of products，The company is currently actively planning to bring the cultural relic "Liu Hai Opera with Golden Toad" that was lost overseas to China to "visit relatives"。

A reporter from Beijing Business Daily discovered during the visit，Compared with the past, the whole alley was full of snack bars from the north and the south，Nowadays, the catering industry in Nanluoguxiang has hardly seen the "brilliance" of the past。Xu Yan told a Beijing Business Daily reporter，The catering in Nanluogu Lane must also reflect the characteristics of 188bet sports betting in the future，"If it is a snack for the inheritor of non-heritage、Genuine snacks、Snacks that reflect culture，We welcome you”。Xu Yan revealed，Nanluoguxiang Chamber of Commerce cooperated with the government and sub-district offices last year，More than 70 low-end shops were persuaded to quit and liquidated，Most of them are engaged in braised cooking、Stinky Tofu、Low-end catering of mutton skewers。

“Low-end 188bet sports betting formats” have become a common problem in historic streets

“Low-end business formats” is the unanimous view of industry insiders on Nanluoguxiang。With the deepening commercialization of Nanluoguxiang，The rent of stores in Nanluoguxiang has also increased，Becoming the most expensive place to rent among similar commercial streets in the country。Also，Due to information asymmetry，Coupled with consumers’ greedy mentality，Making low-end products popular。The failure to be selected as a national historical and 188bet sports betting district is a concentrated expression of this problem。

Nanluoguxiang is not the only one with similar problems，Qianmen Street since its opening in 2008，I have been exploring the balance between "culture" and "business"，From the initial positioning as "a gathering place for world famous brands"，Subsequently attracting a large number of time-honored companies to settle in and strengthen their unique 188bet sports betting imprint，Then to the transformation of “188bet sports betting experiential consumption” in 2013。Several transformations of Qianmen Street，Lai Yang, Secretary General of Beijing Business Economics Association said，Many fashion brand stores in Qianmen are found in other places，Many products can be purchased online，Local consumers do not need to go to Qianmen Street for consumption，And foreign consumers do not have high demand for conventional clothing brands。

The recent adjustment of Qianmen Street coincides with the project of introducing 188bet sports betting inheritors in Nanluoguxiang。At the first Qianmen International 188bet sports betting Forum held last month，Relevant parties announced that the east side of Qianmen Street will be planned as an 188bet sports betting expo park。Name of the relevant person in charge，The existing popular brands on Qianmen Street will also be moved out one after another in the future，To better display 188bet sports betting at home and abroad。

Beijing Business Daily reporter visited and found，The renovation of Qianmen Street is being promoted on an alley-by-hutong basis。Also，The "bridal chamber flowers and candles" project created by Beijing Silk Road Xintu Cultural and Creative Company will be stationed in Qianmen 188bet sports betting Expo Area in the future。"In addition to displaying the red wedding candles used by emperors，Traditional wedding and holiday customs will also be disseminated to the general public。The ‘bridal chamber flowers and candles’ project has now obtained comprehensive intellectual property rights。" Peng Xiaoping said。

“188bet sports betting Business” needs to create a benign closed loop

For the 188bet sports betting business model created in cooperation with 188bet sports betting inheritors，Xu Yan revealed: “We don’t charge rent，Instead, we adopt the method of flowing water and reverse deductions，Let the inheritors of 188bet sports betting not have the pressure of high rent。They just need to focus on building products，Both parties will divide the accounts after the sale。"Xu Yan said，Nanluo Chamber of Commerce is responsible for providing the venue、Publicity and overall operations，And use 30% of the revenue from 188bet sports betting products for operations。Also，Xu Yan himself will contribute money to establish an 188bet sports betting fund，Used to support intangible genetic inheritors。Doing so forms a benign closed loop，At the same time, it also helps to reverse the adverse effects caused by excessive commercial atmosphere。

Talk about future development ideas for adjusting 188bet sports betting layout，Xu Yan gave an example: "If every shop was a pearl，Then this street is a good necklace。"he said，Currently, Nanluo Chamber of Commerce will start from the increase of merchants、Start rebuilding the micro-foundation from both the existing and existing aspects。In terms of increments，5 requirements to be met，That is, 188bet sports betting direction、Product Features、Market reputation、Decoration style、Love public welfare。Inventory，Restrict the bad ones、If something is good, we must strongly support it。

"Although there are many projects involving 188bet sports betting on the market，But only the masters of 188bet sports betting can make money，At the same time, it also allows enterprises to develop sustainably，Only in this way can we stand firm。"Xu Yan said frankly，In the future, we will increase investment in the commercial transformation of Nanluoguxiang，“Funding is not an issue，The biggest difficulty is site selection，This aspect requires support from the government and the streets”。Previously，Dongcheng District Government granted Nanluo Chamber of Commerce a privilege，The business license in Nanluoguxiang business district must be approved by the Chamber of Commerce。"Government support for us，This is also the first time in the country。"Xu Yan said。

Adjusting the industry positioning of historical and cultural scenic spots through "188bet sports betting"，Peng Xiaoping thinks，“Historical and cultural scenic spots across the country are facing transformation，Everyone uses 188bet sports betting as a life-saving straw，In fact, 188bet sports betting is also exploring its own development path”。He said，For modern business，“188bet sports betting” is just a new form，In addition to leveraging the 188bet sports betting, the scenic spot，We must find our own irreplaceable advantages。Secondly，To develop 188bet sports betting, we must make good use of intellectual property rights，As understood，“Beijing God of Wealth” had already mastered the domain name seven years ago、Trademark、Patent、Comprehensive intellectual property rights including copyright。

Opinions on the introduction of “188bet sports betting” projects to adjust the commercial layout of Qianmen Street and Nanluoguxiang，Liu Simin, deputy secretary-general of Beijing Tourism Society, believes: “Qianmen Street has been a commercial street since ancient times，Introducing 188bet sports betting items，Can improve cultural taste，Increase the function of spreading traditional culture。Nanluoguxiang was earlier used as a carrier of residential life，Higher taste、188bet sports betting projects with a strong cultural atmosphere are conducive to appropriately weakening the commercial atmosphere”。

Also，Liu Simin said，The current situation of some historical and cultural streets with “one thousand streets and one side”，It’s not the fault of commercialization itself，But there is a deviation in the commercialization path and content。If you want to activate the 188bet sports betting，Must be combined with a specific historical background。