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Content production on the market、Propagation、Distributed company，Wanhe Tianyi is at the forefront (never expected)、Rampage comics，They are already the best content producers in the industry，Because investors will worry about their stable and continuous content output capabilities and mechanisms，So their capital valuation is not particularly good。But IP-based mode，Making Wanhe Tianyi and Rampage popular。

Including Luo Jisi thinking、The Beaver family is included，In this era，What brands need more is to embrace exponential growth changes，To create an exclusive scene，When this scene is new，You can define new categories，can form a kind of bonus。If you can find such a scene，188bet app Need a more simple, clear and focused business model。

No matter which way you do it (020，Smart hardware，Segment vertical market) entry，The most important thing is，Has the company or brand defined a new scenario？In the process of definition，Is this new scenario a solution to real pain points、Solutions with real details？Is the uniqueness of the new scene sustainable?、Opportunities for exponential growth？

二、Scenario is the first rule of product application，Payment scenario is a key element of the scenario dimension

Scene is more than just space，If you define the scene in one sentence，It’s in the Internet entrepreneurship tools，brings about forced embedding and implantation。For example, WeChat red envelope，Embedded social scene，has become a new category in social scenes。Think more carefully，How many needs are ignored or ignored？How many scenes themselves remain to be created？

Samsung releases mobile payment，Because NFC is a particularly important payment scenario，But the original supported terminals are too few。It turns out that Samsung Pay needs to match Apple Pay。But Samsung now embeds MST，There are many terminals like MST in Europe and the United States，So effectively enter mobile payment so that you can challenge the scenario of Apple Pay。

Scenario is the first rule of product application，And the first scene is the payment scene。Why the payment scene is considered the first scene？Because when we define the scene, we are defining the person，Define human mobility。Such as 700bike and LeTV smart bike，Changes in lifestyle have led to changes in cycling itself，It is no longer the purpose of simply going from A 188bet Online Sports Betting and Casino to B。Cycling is now a scene in itself。Another example，Running，Post a photo of running shoes at 10pm，Running and running shoes have become a new scene。

So，If the product scenario we set does not have a clear target application，No usage requirement，Definitely not true。How to judge whether it is established？Check whether the product has payment function，Payment scenario is a key element of the scenario dimension。

Things to note，Changes in lifestyle have given rise to new scenarios，The back corresponds to the old scene that is disappearing。Tuniu、Tongcheng、Where to go、Donkey Mama and Ctrip，All of these are traditional travel websites，They are in a price war，But in this era, they are being counterattacked by various WeChat IDs and communities。

However，Airbnb is a typical counterattacker，Is it just a short-term travel rental？Is Uber just a taxi-hailing software?？They are big data companies，They have entrance capabilities，Have the definition and operation capabilities of high-frequency scenarios。Now Airbnb launches dining sharing，From solving housing to food needs，It is supported by the strong personalized needs of users，They desire localization、Immersive consumer demand。

3. The essence of the scene is the consumption of time

can be found，Beaver Home、Uber、Airbnb’s logical thinking，There must be a conflict at the bottom level，When trying to define a scene with a new connection method，The boundaries of this kind of scene are also easily melted。

For example, optometry cut-in，Short-term rental entry，Acquisition entry，Looks different，But in fact, it is easier for 188bet sports betting app download consumers to complete scene switching at the fragmented experience level。The nature of the scene means the subversion of traffic，Scene is more than just space，It’s even more time。

The scene cannot be defined accurately now，It is impossible to define a good product，The product is the scene to some extent。After we gain insights into users，You can gain insight into the biggest common denominator of the lifestyle represented by users’ time: what kind of Japanese anime they like，Which American TV series are you following，Do you prefer poker or escape rooms？Very fragmented time can also reflect user attributes。So，What kind of people’s real life status does our entrepreneurship target?？

4. Return from product scenario to application scenario

After finding the product scene，How to make it popular？In fact, the problem still focuses on whether to restore and go deep into real user scenarios to define product content。

Case 1: Cloud Vision

Cloud vision needs a way of expression: I am short-sighted，But I only have eyes for you，I have never seen you so clearly as today；In Cloud Vision，Just to get close to you like a microscope；Just want to see if your ring is on the index finger or the middle finger，Just want to see if you want me to chase you。Three stories，Three paragraphs，The feelings that impress the diaosi。One sentence must be restored to the human scene，Return to emotion。

Case 2: Afan question

Dasheng Chen Lijiang, the founder of Afanti, said: "With Afanti"，The homework is no problem”，Typical industrial age thinking，With the Afan question，Tiantian Afan’s question (mention)，More scene-like。Afanti，188bet sports betting app download The label attribute itself is an ingenuity——you don’t need Afan questions，If you are Afanti。Afanti’s mission is to achieve everyone’s own Afanti (Title)。This is how people settle down，Start from the movement of people，It will be more scene-like。

Case 3: Circle Ledger

Circle ledger: clear accounts，Brother，Every circle starts from AA，A perceptual era requires rational ledgers，In order to enter my circle，In order to enter my circle，Only those who settle accounts are real brothers，The circle ledger does not give accounts but relationships。

Case 4: Wooden Bird Short-term Rental

Huang Yue, founder of MuNiao Short-term Rental, said: “MuNiao Short-term Rental，One room, one life” Wooden Bird Short-term Rental，One room, one world；Life is too short to be sexy，But sexy is only in one room。In a room，We are the perfect solution: a room represents oneself and never gives up，Also represents the effort to transcend mediocre life，We only focus on one of your rooms，We don’t pay attention to your others；You can live your own spirit and world in one room。From a room or person to a short-term rental in Mudiao，Make the product scene more sexy。

Can see，To define products, we still need to return to application scenarios。With scene，Products are easier to implement，It is relatively easier to spread the brand in this way。