With the increasing enthusiasm for outbound 188bet sports betting，At present, the competition between online and offline tourism has become extremely fierce、To describe the Red Sea，Offline traditional 188bet sports betting agencies under the O2O tourism situation、OTA and various vertical segmented 188bet sports betting start-ups，They are all actively looking for their own entry points，In order to attract customers，Money burning subsidy、Price-cutting competition has become a competitive marketing measure at any time。

Just like usual when talking about online shopping，Everyone’s first impression is that it is cheap、Affordable，In addition, there are various man-made campaigns from time to time on major department store e-commerce platforms，Cheap、Affordability is the most attractive thing to attract consumers，So Vipshop, which started with fashion sales and went public, was born，Jumei Youpin, which started off by selling cosmetics and went on the 188bet sports betting。

In the tourism field, since the end of 2012, especially in 2013, there have been more than ten domestic companies that have launched outbound 188bet sports betting orders、Special sale OTA established，Like come and meet、Love traveling、Discover 188bet sports betting Network、Maitu 188bet sports betting、Hot air balloon 188bet sports betting network and more，It can be seen that everyone is looking forward to becoming the “Vipshop” and “Jumei Premium” of the tourism industry。

The domestic online sales market only began to appear at the end of 2008，E-commerce company Vipshop is the first domestic website specializing in special sales，Vipshop successfully landed on the New York Stock Exchange on March 23, 2012，This also established Vipshop’s position as the leader in the special sales industry。Since the dark horse Vipshop appeared，A large number of imitations have also appeared in China，Many B2C companies also set up special sales channels。Now these 188bet sports betting companies are beginning to use this online special sale model to sell 188bet sports betting itinerary products。

The tourism industry is the same as the department store industry，There are also "tail goods"、“End Order” (the two mean the same thing)，The ultra-low special price products sold by 188bet sports betting merchants are probably from the last orders，And in the hotel、There are also specialized tail order wholesalers in the air ticket field，How to define the last order？

Last orders refer to those generated during the production and circulation process，in function、Overstocked products that comply with relevant national standards in terms of safety and other aspects，188bet sports betting retail field, last orders are usually out of season、Broken code or even defective product，But it is not a fake product、Old goods。From source，Last orders include products produced outside the company’s orders、Cancel the finished product of the enterprise order due to some reasons、Selling the remaining goods during the circulation process, etc.。

In the field of tourism，The final 188bet sports betting order means that a group will leave immediately，But suddenly a few people were unable to go with the group due to business reasons，In order not to affect the group schedule，At the same time, try to recover costs as much as possible and temporarily attract tourists at low prices for emergencies。If the group has not been filled yet，Merchant has different remaining time according to the last，There will be considerable price cuts to attract consumers to buy quickly。

Such as this situation，Some rooms in the same hotel have no windows、The room type is not good，Guests are unwilling to stay in this kind of room, resulting in slow sales，Hotel operators will sell this kind of room at a special price。Also，In the field of international cruises，Usually there are two to three months left before the sailing date，The cruise company will start discounting the remaining positions in batches，It can be seen that the quality of last-order products in the 188bet sports betting field is generally no problem。The tail order market is an auxiliary to the regular commodity market，It is the product of the development of commercial economy to a certain stage。

Cause of last 188bet sports betting

In recent years，The 188bet sports betting market continues to heat up，In particular, the outbound 188bet sports betting market is ushering in a period of rapid growth，Thriving，National 188bet sports betting Administration statistics show，First half of 2015，We had 61.9 million outbound passengers，If the number of outbound tourists last year is 1.Half of 0.7 billion passengers is the base number，The number of outbound tourists in the first half of this year increased by 15% compared with the first half of last year，Contents shown in the "Chinese Citizen Outbound (City) 188bet sports betting Consumption Market Survey Report (2014-2015)" launched by the World 188bet sports betting Cities Federation (WTCF) on September 7。

2014，The number of Chinese outbound tourists accounts for 9% of international tourists.58%，Is the world’s largest outbound tourism market。Next 5 years，The total number of Chinese outbound tourists will exceed 600 million。Outbound 188bet sports betting is a big cake，Entrepreneurs and capital are coming in droves，Relevant data shows that the amount of entrepreneurial financing in my country’s tourism industry will reach 60 billion US dollars in 2015，In addition, the government has upgraded “Internet +” to a national strategy，Strongly encourage tourism consumption、Tourism Investment and Entrepreneurship，This series of good factors puts the tourism industry at the forefront，Competition in the tourism market is becoming increasingly fierce。

Whether it is an offline 188bet sports betting agency or an OTA，They are constantly expanding their 188bet sports betting route products and increasing the number of SKUs on the website，Complete destination POI，From one region to another，Rapid expansion，Meet the diverse and personalized needs of as many tourists as possible，Currently East Asia、Southeast Asia and other border areas are still the most popular outbound destinations，But according to Donkey’s mother、Tuniu、Summer outbound 188bet sports betting report released by Uxin and Tongcheng，Europe、Australia、North America and other long-term 188bet sports betting orders are growing rapidly，Some people even predict that Europe and the United States will become the most popular tourist destinations in the future。

In order to seize the market，OTA price wars have occurred one after another since the second half of 2014，On the one hand，In order to obtain price advantage，188bet sports betting agency、OTAs are buying up more 188bet sports betting route products in large quantities，For example, cruise ship position；On the other hand，The development of tourism O2O，Let more and more large tourism companies realize the need for a full industry chain layout，Accelerate upstream direct procurement，Control more tourism resources，Especially popular tourist routes。

These measures effectively ensure the company's ability to respond to market changes，But it also leads to an increase in inventory，In reality，It is difficult for market supply and demand to be in equilibrium，Not all routes are as popular as popular routes，Sometimes weather、The situation at the destination such as the epidemic、Public security, etc. will affect the sales of tourist routes，The last order product will be generated，In order to recover the cost of unsalable goods，will be processed at a low price，Like department store retail，Spawned a group of last-order wholesalers、Last order seller，There are discount outlets abroad，Vipshop’s domestic e-commerce platform with limited time discounts and sales。Specifically in the field of tourism，Just come and meet、Discover 188bet sports betting Network、Love traveling、A sale website focusing on outbound 188bet sports betting such as hot air balloons。

188bet sports betting and Long Tail Economy

The so-called special sale generally refers to a specific time period，Sell designated products at preferential prices，In the retail field, there are usually shopping malls or specialty stores，In the tourism field, it is a 188bet sports betting agency or OTA that specializes in route sales。

According to the long tail economic theory，As long as the enterprise’s storage and circulation channels are large enough，And be able to use correct and effective marketing methods，Those products that are not popular，Even backlog、Unsalable products can also bring considerable economic benefits to enterprises，After combining them effectively, you can compete with those few best-selling products 188bet sports betting market、Competing with the market share occupied by hot-selling items，Even bigger。

The long tail effect lies in its quantity,Add all non-popular markets together to form a 188bet sports betting larger than the popular 188bet sports betting，The fundamental of the long tail effect is to emphasize"Personalization","Customer Power"and"Big 188bet sports betting",That is, you have to make very little money,But to make a lot of money, the 188bet sports betting needs to be segmented into very small pieces,Then you will find that the accumulation of these small markets will bring obvious long tail effects。

Dangdang.com、Amazon is two successful "long tail effect" companies。Thousands of merchandise books in these two online bookstores，A small number of bestsellers account for half of total 188bet sports betting，Although most of the other books have small 188bet sports betting，But with its wide variety, a little makes a lot，Accounts for the other half of the total 188bet sports betting。

On Dangdang.com，Some popular books cannot be sold by offline publishers for several years，Backlog 188bet sports betting warehouse all year round，But how many copies are sold every month on Dangdang.com，How many copies of each of the hundreds of thousands of best-selling books will be sold，Then it will add up to a very large amount，The sales volume of 80% of the best-selling books even exceeds 50% of the total sales (it can be seen that it does not follow the 28-20 rule)，In addition, most of these books are obtained at very low cost，So the profit is no worse than the best-seller。

Domestic users are now enthusiastic about outbound 188bet sports betting，Huge market demand，At the same time, people pay more attention to personalization when traveling abroad，Especially the post-80s generation, the main consumer group in the future、Those born in the 1990s，Diversified needs，Passionate about free 188bet sports betting，To a certain extent, these consumption characteristics are in line with the "long tail economy" emphasized;Personalization"、"Customer Power"and"Big Market"Element。

Zhihui 188bet sports betting understands that these special deal OTA platforms generally cooperate with thousands of outbound 188bet sports betting wholesalers across the country，Then according to the season、Select the routes you need on your platform from numerous tourist routes based on the popularity of your destination，For example, the outbound 188bet sports betting sales website Lailaihui.com，Currently cooperating with more than 1,000 outbound 188bet sports betting wholesalers across the country，Then select 300 to 400 special sale lines (will change every month)，Adopt buyout operation method to sell。

How to become the “Vipshop” in the field of outbound 188bet sports betting sales?

ChrisThe long tail theory proposed by Anderson in 2004，Emphasis on finding new profit points from the long tail that traditional consciousness considers unprofitable or difficult to make profit，The value of the long tail lies in “as long as the storage and circulation channels are large enough，The 188bet sports betting share occupied by products with low demand or poor sales can be comparable to or even larger than the 188bet sports betting share occupied by hot-selling products with a small number。”

188bet sports betting Internet+ era，For OTAs，There are relatively mature solutions to the problem of network transaction costs，That is, under the condition that fixed costs do not increase，Able to ensure that the size of supply has nothing to do with the cost of a single product，At this time, large-volume and small-volume products have the same market development value。

Therefore，Special sale websites need to use a series of marketing methods，Continuously enhance your influence，Get more users，That is, make the "circulation channel large enough"；On line selection，Zhihui 188bet sports betting believes that it must be able to reflect the distinctive nature of the special sale，To make the price attractive enough is to obtain the price advantage of low-cost procurement，Establish your own special sale brand image。

But，188bet sports betting price does not mean low quality，Wuxinghui is a lesson learned from the past，Need to take a warning，Do a good job in quality control；At the same time，While paying attention to popular routes，Pay more attention to those seemingly ordinary lines，Because these common routes are easier to obtain purchasing advantages，Theoretically, the more these common lines are, the better，Thus you can obtain the long tail effect。

(Author of this article: Wang Yanchao；Zhihui 188bet sports betting expert author；Personal WeChat ID: wangdayan110；Welcome to follow，Please indicate when adding,[name+unit+position],Convenient remarks，Thank you very much for your support！）