1. 188bet sports betting informatization construction stage

my country’s 188bet sports betting informatization construction has gone through four periods，Respectively, the traditional 188bet sports betting operation period (before 2004)、Data 188bet sports betting period (2005-2009)、Smart 188bet sports betting period (2010-2014) and "Internet + 188bet sports betting" period (beginning in 2015)。

2014 is the first year of smart 188bet sports betting，Last year Dadiyunyou and Baidu began to cooperate on big data in the field of 188bet sports betting。The development progress of China’s 188bet sports betting industry shows，Start with the most traditional offline manual service，Inside the travel industry，And then to the entire smart 188bet sports betting industry，The era of “Internet +” until 2015，The Internet will further promote the development of China’s 188bet sports betting industry。

2. The 188bet sports betting industry has entered a new normal

After the 188bet sports betting industry enters the new normal，Great changes have taken place in all aspects of the 188bet sports betting industry。Policy，The new national 188bet sports betting policy is released，System bonus release，The 188bet sports betting industry welcomes new opportunities；In the market，Diversified 188bet sports betting needs，Consumption model changes from seller’s market to buyer’s market.

188bet sports betting industry，“Internet+” and “188bet sports betting+” promote the transformation and upgrading of the 188bet sports betting industry；From a national strategic perspective，Big data has risen to the national strategic level，As big data subverts traditional travel decision-making，188bet sports betting Management、Service、Marketing is ushering in huge changes。

3. “Internet + 188bet sports betting” and “Big Data + 188bet sports betting”

“Internet + 188bet sports betting” is the key to promoting the transformation and upgrading of the 188bet sports betting industry。The "Internet + 188bet sports betting" system is divided into two major levels，The first level is the “internal +” construction of 188bet sports betting，The second level is 188bet sports betting “+ external” integration 。

“Internal+” construction includes the construction of 188bet sports betting big data center and 188bet sports betting service platform、Construction of three major 188bet sports betting platforms: 188bet sports betting management platform and 188bet sports betting marketing platform.

“+External” integration requires the integration of 188bet sports betting services、Integration of 188bet sports betting marketing、The integration of 188bet sports betting format innovation and the integration of 188bet sports betting investment and financing。The two progress step by step，Mutual subsidies，Constitutes the "Internet + 188bet sports betting" system，Jointly promote the transformation and upgrading of the 188bet sports betting industry。

The improvement of China’s 188bet sports betting industry is a process of mutual promotion，The quality of tourists has improved，Growing tourist demand drives 188bet sports betting developers、Managers should constantly improve their products。Innovate with the old，Make your own tourist attractions, 188bet sports betting services and pan-188bet sports betting industry more intelligent，Big data is needed to promote the entire process of 188bet sports betting interconnection。

“Big data + 188bet sports betting” subverts the decision-making of the traditional 188bet sports betting industry，188bet sports betting big data improves the capabilities of collaborative management and public services，Promote 188bet sports betting services、188bet sports betting Marketing、Changes in 188bet sports betting management and 188bet sports betting innovation。

4. 188bet sports betting big data application

1. Tourist market segmentation

Baidu 188bet sports betting big data includes the number of tourists、Source of tourists、Age of visitor、Tourist Interests、Visitor location information、Tourists’ accommodation preferences and other indicators，Dadiyunyou is based on Baidu 188bet sports betting big data and its own macro database，Multi-dimensional analysis of tourists，To locate the customer source market，Segmented 188bet sports betting market，Diagnostic 188bet sports betting Marketing and Deduction Feasibility Project，Finally achieve the goal of improving precision marketing capabilities。

2. Heat map of scenic spots

Through real-time monitoring of heat maps of crowds in scenic spots，Early warning of stampede risks in scenic spots，And predict the future passenger flow of the scenic spot，Realized the control and prediction of passenger flow in scenic spots，Thus optimizing security management efficiency。

3. 188bet sports betting public opinion monitoring

Yunyou uses sound volume diagnosis to determine the attention and influence of the scenic spot on the entire network，Propagation analysis through monitoring of propagation paths，In the analysis process，Study and determine the emotional tendencies of netizens，Achieve the effect of emotional refining。Finally, the audience portrait is drawn based on the characteristics of the public opinion participants，Achieve the effect of 188bet sports betting public opinion monitoring of the service quality of stand-in tourists。

4. Case application

Dadiyunyou and Baidu’s 188bet sports betting big data analysis methods have been successfully applied to multiple scenic spot cases，Including Jiuzhaigou Big Data Center、Wuyi Mountain、Emeishan 188bet sports betting big data portrait。

五、Yunyou Big Data Analysis Case——Beijing Olympic Park Scenic Area

1, data source

Macro database: Dadiyunyou macro database

1) 188bet sports betting industry database

2) Remote sensing satellite database

3) GIS data

4) Meteorological data

Micro database

1) Baidu product account

2) Baidu search engine

3) Baidu Map

4) Baidu Nuomi and others (more than 50 products)

2. Analysis content

The analysis system of big data portraits of scenic spots includes seven parts，Analysis of the external environment and resources of the scenic spot、Analysis of tourist source areas and market depressions、Visitor volume forecast、Scenic Area Heat Map、188bet sports betting market segmentation、Analysis of related scenic spots and analysis of 188bet sports betting public opinion。

1) Customer source market

According to Baidu map LBS positioning，The total number of tourists arriving at the Olympic Park from January 1, 2015 to April 7, 2015 is 2 million 。The ranking of tourists is: Langfang、Tianjin、Shanghai、Baoding、Shijiazhuang、Shenzhen、Zhengzhou、Chengdu、Xi’an、Guangzhou、Zhangjiakou、Harbin、Tangshan、Shenyang、Wuhan、Taiyuan、Nanjing、Handan、Changsha and Jinan。

2) Visitor search volume

Beijing、Tianjin City、Shanghai、Langfang City、Guangzhou City、Shijiazhuang City、Baoding City、Nanjing City、Zhengzhou City has a high search volume for Olympic Park。

3) Provincial Competition Index

City with low competition index in the province: Beijing、Langfang、Tianjin、Baoding、Shanghai、Shijiazhuang、Zhengzhou、Shenzhen、Xi’an、Chengdu、Guangzhou (visitors from these areas to Beijing，There are more tourist attractions in Beijing other than the Olympic Park)

City with higher competition index in the province: Longnan、Binzhou、Xuchang、Suihua、Kaifeng、Changzhou、Pingdingshan、Ulanqab、Jiaozuo、Jiaxing (visitors from these areas to Beijing，More people go to the Olympic Park than other attractions in Beijing)

4) Real-time forecast of tourists in scenic spots:

Tourist search interest for Olympic Park and Beijing

Based on this search volume，Can predict the number of tourists in the scenic spot in 2 hours

According to search volume，Combined with weather、Holiday data, etc.，Can predict the number of tourists in the next few days

5) Scenic Area Heat Map:

Positioning through Baidu LBS

Integrate with big data of communication operators

Real-time dynamic monitoring of tourist flow density and flow direction

Timely warning of congestion crisis

6) Tourist length of stay

Local tourists extend their stay，The number of tourists is gradually decreasing

The proportion of local tourists who spend the night is relatively small

Northeast、North China、East China、The number of tourists in Central China and Northwest China has a decreasing trend as the length of stay increases。

South China、Long-distance tourists from the southwest often show a U-shaped curve when staying in the Olympic Park。

7) 188bet sports betting market segmentation

188bet sports betting big data portrait is based on the basic attributes of tourists、Data on behavioral characteristics and tourist preferences，For in-depth analysis，Segment the 188bet sports betting market。

The basic attributes of tourists include the age of tourists、Gender、Attributes such as education level and vehicle status。Behavioral characteristics include tourists’ travel patterns、Travel motivations and travel website search popularity and other behaviors。Tourist preferences include tourists’ accommodation preferences when traveling，Various data such as transportation preferences and dining preferences。

6. Future Outlook

When 188bet sports betting managers and operators apply big data，I will definitely improve my thinking，The final beneficiary is the improvement of C-side services for tourists。

Next stage，What Foryou and Baidu need to do is to jointly combine Baidu’s big data and many data generated in the process of 188bet sports betting informatization construction，Integrate into a relatively complete online and offline data system，Thus for all managers、Builders provide a truly valuable service。

This is the contribution that Foryou and Baidu need to make to the 188bet sports betting industry，We also hope that through our efforts，In the next three years、Five years or even ten years later，Can make your travel smarter，More comfortable，This is the common goal of Forgame and Baidu。