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September 18 afternoon,Jinjiang International and Plateno Group formally signed a strategic cooperation agreement,Jinjiang Co., Ltd., a listed company under Jinjiang International, also announced the "Major Asset Purchase Report (Draft)"。According to agreement,Jinjiang Shares will be the investment entity,Strategic investment of 81% equity in Plateno Group,The value of the target company of this transaction exceeds 10 billion yuan。This also marks that Jinjiang International Group, which has the deepest accumulation in the domestic 188bet game industry, will join hands with Plateno Group,Becomes the first Chinese 188bet game group to rank among the top five in the world。
After this transaction is completed,Jinjiang has more than 6,000 hotels in total,More than 640,000 guest rooms,Covering 55 countries or regions around the world,At the same time,Jinjiang brand series will cover high、中、Economic models of different grades,Contains J·188bet game、Jinjiang、Jinjiang Capital、Kunlun、Rock Garden、Jinjiang Inn、Campanile、Golden Tulip、He Lavande 188bet game、円.Coffee 188bet game、7 Days 188bet game、IU 188bet game and other well-known brands,and over 100 million members。
Both parties will also continue to improve an innovative and flexible market-oriented mechanism,Develop market-oriented 188bet game brands based on consumers’ individual needs,Further stimulate the entrepreneurial enthusiasm and innovative atmosphere of the management team。
Yu Minliang, Chairman of 188bet game, said in an exclusive interview with this newspaper,Both parties join forces this time,Will integrate the upstream and downstream industry chains、More advantages in global services。After this investment,Both parties will maintain the innovative genetic advantages of each brand,Strengthen the front desk,Backend resource integration,Exercise synergy,Realize complementary advantages,Create more space for global development and transnational operations。
As an investee,Plateno Group’s current operations include “7 days”、Multiple specialty 188bet game brands including "Lavande",Has nearly 3,000 hotels,Nearly 280,000 guest rooms。For this cooperation,Zheng Yannan, co-chairman and chief brand architect of Plateno, thinks,Both parties are representatives of China’s overseas 188bet game expansion,This powerful alliance will help form greater synergy in global market expansion,It can also provide members with more protection for their outbound business travel、More down-to-earth service。
Successfully implemented international mergers and acquisitions since the beginning of the year、Acquisition of French Louvre 188bet game Group,Then turn to domestic mergers and acquisitions,Jinjiang has achieved state-owned capital in the 188bet game industry、International Capital、In-depth integration of private capital in "mixed ownership reform"。Strategic Investment Plateno,It’s Shanghai、Integration of industrial groups in Guangdong and Guangdong,It is to optimize the domestic layout from north to south,Realize international and domestic linkage,Better promote "global layout、Multinational Business” Strategy,The goal is to become one of the largest listed 188bet game companies in the world。
Next step,Jinjiang will use the world’s most advanced CRS 188bet game reservation system,Strengthening the 188bet game’s online direct sales platform,To create a global travel service ecosystem based on mobile Internet technology,Promote business model innovation in the traditional 188bet game industry。Not long ago,Jinjiang Capital also participated in the private placement of nearly 500 million yuan by Jingyu Culture (Lv Mama),Subscribe 19.8% equity,Implanting the OTA business model into Jinjiang’s traditional 188bet game tourism industry,Accelerate the transformation and upgrading to modern service industry,Aiming at “top three in the world”。
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