As the State Council issues guidance on actively promoting the “Internet +” action and further promoting 188bet mobile investment and consumption，As a national strategy, “Internet +” has entered a new stage of specific implementation，Interaction between the Internet and 188bet mobile investment and consumption、Integration will also enter the fast lane driven by innovation。

It should be said that the “Internet+” in the 188bet mobile industry started early，The popularity and continuous growth of the OTA market has proved the strong vitality of "Internet + 188bet mobile"。But at the same time，The products provided by existing OTA platforms are mainly air tickets、Hotel、Basic travel services such as tourist routes，Travel Shopping、Travel Food、Extension of 188bet mobile, culture and entertainment、Flexible consumption service has not yet formed a scale，There is no shopping and consumption service for domestic tourist destinations。Combined with the homogenization of the domestic 188bet mobile and shopping market、Deterioration、The current situation of low-level circulation that has been criticized，The combination of the Internet and 188bet mobile and shopping still has broad room for development。The arrival of the "Internet +" era，To play a good role in 188bet mobile shopping to stimulate the growth of 188bet mobile consumption under the "new normal"、The role of optimizing the 188bet mobile industry structure，Achieve upgrading of 188bet mobile and shopping consumption，Created unprecedented opportunities and conditions。

1. There are three major opportunities for the current upgrade of 188bet mobile and shopping consumption

Macro level.China’s economic transformation has entered the “new normal”，Economic growth is driven by factors、Investment-driven shift to innovation、Consumption driven，The dominant force in the consumer market is shifting to mass consumption，“Internet+” is being promoted in all aspects as a national strategy，The Internet era of traditional industries begins，The trend of Internet economy is getting stronger and stronger。

Technical level.The Internet has become a widely used and penetrated infrastructure，The popularity of mobile Internet and smartphones has added a powerful boost to “Internet+”，The O2O marketing model that combines online and offline is becoming increasingly mature，Channel is king、The era of marketing first is over，Product is king、The era of service-oriented symbiotic economy is coming，These all provide strong support for the upgrade of 188bet mobile and shopping consumption。

Demand level.188bet mobile consumption has grown rapidly、A hot area of ​​mass consumption with huge potential，The trend of mass leisure has arrived，This not only means huge market demand，It also means that tourists’ consumption demand has shifted from primary sightseeing to leisure、Vacation、In-depth experience、Personalized customization development，The jump in market demand is the most fundamental driving force behind the upgrade of 188bet mobile and shopping consumption。

二、The basic connotation of “Internet +” driving the upgrade of 188bet mobile and shopping consumption

“Internet+” drives the upgrade of 188bet mobile and shopping consumption by relying on the new generation of network information technology，Realize 188bet mobile shopping consumption pattern、Comprehensive upgrading of products and marketing，Continuously explore and release the potential of 188bet mobile consumption，Promote the formation of brand agglomeration and scale benefits in the 188bet mobile and shopping industry，Fully meet the increasing consumption needs of domestic and foreign tourists，That is, creating a new industry model of “Internet + 188bet mobile + Shopping”。

Travel shopping is a basic part of the 188bet mobile industry，But it is different from general 188bet mobile product consumption and daily consumer goods shopping，Has its own unique attributes。In brief summary，Has the following three essential characteristics。First, 188bet mobile shopping is experiential consumption，Tourists’ shopping needs are secondary consumption needs based on personal experiences during travel，And it changes depending on the quality of the travel experience，Not determined in advance、remain unchanged，But keep adjusting、Great flexibility;Second, 188bet mobile shopping is susceptible to the influence of herd mentality and external environment，Characteristics of impulsive consumption，Easy to form irrational consumption;Third, tourists are in a particularly vulnerable position during 188bet mobile and shopping，Not only information asymmetry between buyers and sellers，And tourists stay in tourist and shopping places for a short time、Unfamiliar environment、Difficulty in safeguarding rights after sales，This also leads to tourists’ general distrust of shopping places in tourist areas、Unwilling to consume，Domestic 188bet mobile and shopping consumption potential is far from being unleashed。

Therefore，To drive the upgrade of 188bet mobile and shopping consumption with “Internet +”, we must focus on the above characteristics，Upgrading trend to adapt to tourist consumption needs，Creating a new consumption pattern of “Internet + Travel + Shopping”、Products and Marketing Model。

The consumption pattern of 188bet mobile shopping should be separated from shopping and 188bet mobile experience、A thousand views、State of low-level circulation，To high quality、Popular、Changes in digital 188bet mobile, cultural experience, shopping and consumption，Fully grasp the experiential consumption attributes of 188bet mobile shopping，Make full use of the integration of “Internet+”、Connection、Catalysis，Open up the industrial chain between online 188bet mobile customers and offline high-quality 188bet mobile and shopping resources，On the premise of ensuring that tourists have a good travel experience，Maximize the shopping needs of tourists，Achieve upgrading of 188bet mobile and shopping consumption。

188bet mobile shopping consumer products should be closely integrated with tourists’ travel itineraries，Use Internet platform，Provide visitors with variety、Free choice、Excellent quality、Convenient discount、Innovative consumer products that integrate after-sales supporting 188bet mobile and cultural experience with shopping。The core is to closely match high-quality creative 188bet mobile product resources with tourists’ needs for in-depth cultural experience，Turn simple shopping into in-depth cultural experience and 188bet mobile consumption products，Combined use and high efficiency、Transparent、Convenient、High-quality Internet service platform reshapes the 188bet mobile shopping market ecology，Let tourists truly enjoy and feel at ease、Shu Xin、Happy travel and shopping experience，Full release of 188bet mobile shopping consumption potential。

The 188bet mobile shopping marketing model should fully open the O2O era，And go beyond the e-commerce model，Establishing a shopping venue to divert traffic from online travel platforms to offline 188bet mobile and cultural experience，Return to the online platform to pay、Two-way logistics and distribution、Closed-loop O2O mode，Achieving mutual benefit and win-win results for all parties。Through "Internet+"，The online travel platform、Scenic Area、Business District、Cultural and creative parks and 188bet mobile product enterprises are connected into a whole，Create a whole industry chain marketing model，Promote the research and development of high-quality creative 188bet mobile products、Design、Production，To achieve a virtuous cycle and continuous improvement of the 188bet mobile and shopping industry。

三、“Internet+” drives the upgrade of 188bet mobile and shopping consumption and we should grasp several key points

First, the integration of 188bet mobile and shopping.The key to upgrading 188bet mobile and shopping consumption is to break the current disconnect between 188bet mobile experience and shopping consumption，With the help of new generation network information technology，Realizing efficient integration of the entire 188bet mobile and shopping industry chain，Completely integrate in-depth 188bet mobile and cultural experience with shopping consumption，Promote the research and development of 188bet mobile products through innovative consumption methods、Design、Sales form a virtuous cycle，Thus cracking the homogeneity of the 188bet mobile product market、The chronic disease of deterioration，Effectively increase flexible 188bet mobile consumption，Promote the structural optimization, transformation and upgrading of the 188bet mobile industry。

The second is the integration of online and offline.Integrated with “Internet+”、Upgrade of travel and shopping consumption on sharing platform，The basic connotation is to realize the Internetization of the 188bet mobile and shopping industry chain，Travel product research and development、Design、Production、Experience、Promotion、Sales、All aspects of financing should be integrated with online platforms，Corresponding 188bet mobile and shopping industry B2B、B2C network platform should also be continuously established、Perfect，Through big data、The application of new generation network information technology such as cloud computing，Really stimulate the innovative vitality of 188bet mobile and shopping consumption，Finally achieve seamless connection and systematic operation between online and offline。

The third is the integration of services and standards.The upgrade of 188bet mobile and shopping consumption driven by “Internet +”，Must transcend past price chaos、Lack of protection of intellectual property rights、Low-level circulation situation due to lack of after-sales service，Must rely on the Internet platform，Through brand management and industry self-discipline，Establish a product quality that all participating companies abide by、Intellectual property protection and sales service standard specification system，And establish corresponding industry organizations and regulatory mechanisms，Only in this way can the upgrade of 188bet mobile and shopping consumption be truly implemented，And maintain long-term vitality。