Recently, TripAdvisor China General Manager Leo released a report summary，Some conclusions based on their questionnaire survey of more than 30,000 users and more than 10,000 hotel practitioners，We excerpt some of the key points，Hope it can help entrepreneurs understand more clearly “what users really look like”。

As Leo said，What does the 188bet app download era mean to consumers？What are their behaviors and insights？Where are the opportunities？

About 188bet app download travelers:

China’s 188bet app download travelers account for 65%，The highest in the world。TripAdvisor connects those who have used smartphones to plan trips,Respondents who book hotels or destination activities are identified as 188bet app download travelers。

Chinese users are more dependent on using 188bet app download phones to book hotels (47%)，The proportion is far ahead of other countries，Much higher than the global average of 12%。This is mainly because 188bet app download booking prices are more favorable (thanks to the 188bet app download-based price war，But this also poses a challenge to maintaining user stickiness)。

Report thinks，Even for 188bet app download travelers，They also tend to plan their activities at the destination in advance。

About 65% of 188bet app download travelers book local activities before departure，Including food, drink, entertainment and Tesco。On the booking channel，Official website direct booking is the largest channel，Over 41%，And through specialized restaurants、Only 32% of reservations are made through attraction or ticketing websites。This may pose challenges for the booking platform of destination products。

And at the destination，The top three needs of 188bet app download travelers for 188bet app download phones are making calls and sending text messages、Check map、Check website，As for functions such as booking inquiries, the proportion is relatively low。Query function in progress，Leo said that Chinese users obviously have a strong demand for local catering queries。

188bet app download travelers attach great importance to the value of word-of-mouth，The number one factor affecting their hotel booking is the score on review websites，The rest are recommended by relatives and friends，Photos and videos on the website，Hotel Amenities and Promotional Offers。

Here，Leo highlights the value of apps。First，Although there are opinions in the industry that developing apps is more difficult，And the existence of low-frequency apps has little meaning，But TripAdvisor data shows，The experience of 188bet app download web pages limits the monetization rate，From 188bet app download web page to App，The monetization rate of hotel bookings increased by more than 38%。Secondly，Due to lack of loyalty among Chinese users，Compared to 188bet app download webpages, Apps can better retain users for a long time。

About hotel practitioners:

More than half of hotels worldwide believe it is important to provide guests with a service that can be booked from any device，Otherwise the hotel thinks，Online Marketing and Sales Technology，Cooperation with online marketing providers，And the 188bet app download webpage is the second most important。

Booking website on 188bet app download version，In terms of booking channels and 188bet app download apps，The most popular 188bet app download phone booking service is China。 80% of Chinese hotels accept online website bookings，73% accept pre-orders for 188bet app download devices，48% provide apps with booking functions，Another 56% use 188bet app download-friendly websites；The national average for these four indicators is 73% respectively，55%，20% and 46%。

Check in via 188bet app download、Charger provided、App for booking various activities or services，And provide local SIM card，188bet app download travelers are in high demand，But the hotel failed to satisfy，This may be an opportunity。

Chinese hotels perform well in the above services，Disappoint travelers by just checking in via 188bet app download and providing SIM card/188bet app download phone。