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Scenic spot O2O: 4 strategies to solve the problem of winter tourism off-season

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Exclusive travel2015-09-25

Climate、Resource、Activity、Restrictions on free time and other factors,Resulting in obvious seasonal differences in the market、Difference between weekends and working days、The difference between day and night。Therefore,For scenic spots,It is crucial to create a detonating core that can be used in all seasons。

In the traditional sense,It is cold and inconvenient to travel in winter,Normally it is the off-season for tourism。But its distinctive seasonal characteristics have given rise to many unique scenery and recreational methods,If built well,Can form the tipping point of the scenic spot。

The creation of winter tourism must comprehensively utilize ice and snow、Folklore、Hot springs and other winter-specific resources,Combined with leisure sports,Form the product 188bet sports betting app download structure of "Ice and Snow Carnival + Winter Temple Fair + Greenhouse + Hot Spring"。

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All parts of the country have entered the long winter tourism off-season。How to utilize abundant ice and snow resources,Get rid of the three-month-long "semi-dormant state",Ignite tourists’ enthusiasm in winter?Carnival is transliterated from English carnival,Intentional carnival。

The Ice and Snow Carnival relies on ice and snow resources,Adhering to the carnival spirit,A series of ice and snow tourism products developed using ice and snow tourism resources。Lvwei Chuangjing starts from the following five categories of products,Building an ice and snow carnival tourism product system。

Winter folk temple fair, the most effective way to gather popularity

Winter Temple Fair Mode,Refers to folk activities relying on regional characteristics、Traditional festivals、Folk religion and other cultural resources,By developing a series of folk tourism、Cultural experience、Leisure and entertainment、Cultural experience、Specialty catering and other winter tourism products,To create a model 188bet app download of unique tourist destinations。

Winter temple fairs usually take place from early December to mid-February of the following year,Lasts about 70 days,Primarily weekends and holidays。Winter temple fair includes local folk custom display、Catering Market、Local products exhibition and sales、Catering Market、Sacrifice Market、Six components including folk entertainment and ice and snow entertainment,Successfully created a winter temple fair,Can be built from these six aspects。

Use greenhouses to ignite enthusiasm for winter tourism in scenic spots

Greenhouse facilities have been widely used in agricultural production in my country。With the continuous development of greenhouse types and the continuous extension of functions,Greenhouses are gradually changing from a single agricultural planting function,Developed into a greenhouse facility as a carrier,Using constant temperature environment as its selling point,With the concept of full-time leisure vacation,Gather for sightseeing、Leisure and entertainment、Travel vacation、Popular science education、A comprehensive smart greenhouse that 188bet sports betting app download integrates agricultural planting and other aspects,Become a new engine that detonates winter tourism。Green Vision believes that the following four forms can be relied upon for upgrading and development。

Hot spring complex, the trump card for competing in the winter tourism market

Hot spring leisure projects are the core tourism projects in winter。With the continuous upgrading of consumer demand and the increasingly fierce market competition,Scale、Comprehensive、The complex “hot spring complex” has become the mainstream model in the hot spring leisure market。

The hot spring complex must pass through three centers-the core attraction center、Leisure Gathering Center、Construction of Extended Development Center,Come to gather popularity、Formation of Shang Qi、Promote earth energy。Specifically,Just having fun in the hot spring water、Driven by hot spring towns and other attractions,Crowd flow、Gather popularity。

And then pass the meeting、Catering、Sports、Health care and other leisure packages,Extend your stay、Bring business energy;Finally, conference resort hotel、Leisure and commercial 188bet app district、Villas, apartments and other real estate products,Promote earth energy、Generate cash flow。

Summary:Climate、Resource、Activity、Restrictions on free time and other factors,Resulting in obvious seasonal differences in the market、Difference between weekends and working days、The difference between day and night。Therefore,For scenic spots,It is crucial to create a detonating core that can be used in all seasons。

The source of this article is Zhihui, and the copyright belongs to the original author.

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