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September 30, 2015,188bet Live Casino officially announced that it has received more than 1 investment from Harvest.USD 200 million Series A strategic investment,And before that,It has obtained a total of 1 shares from shareholders Beijing Tourism Group and Shouqi Group at the beginning of the year.USD 500 million in Pre-A round investment,This information shows that 188bet Live Casino is the earliest enterprise engaged in car rental business in China,Now officially entering the fierce competition in the comprehensive vehicle market。It is reported that the funds from this round of financing will be mainly used for the expansion of the fleet、Technology research and development and talent introduction。The investor Harvest Investment is the primary market investment platform of Harvest Fund established in 1999,In addition to capital investment this time,Harvest Investment will also provide resource channel support,Promote the integration of internal and external resources and diversified strategic cooperation,To promote the rapid expansion and comprehensive development of Shouqi’s car rental business。
188bet Live Casino was established as early as 1992,is the first professional company in China、Comprehensive car rental service provider。After 20 years of continuous development,It has now established more than 150 direct sales outlets across the country,Covering more than 50 cities in China,Fleet size exceeds 15,000 vehicles,The scale of outlets and fleet ranks among the top three in the domestic industry;Its business includes both traditional short-term rental and self-driving、Directed long-term rental、Business car、Bus reform,Also covers Internet-based financial leasing、Car rental、New energy time-sharing leasing, etc.。
As a pilot enterprise for the mechanism reform of Beijing Tourism Group,188bet Live Casino has started to implement its multi-level system at the beginning of the year、Multi-dimensional development plan。First, while implementing the O2O model with offline resources,Use the Internet + convenient transportation to meet social travel needs。Shouqi ride-hailing has recently been put into trial operation in Beijing,With its operating license and driver compliance advantages,Continuously increasing the fleet size,Gradually seize the 188bet Live Casino market share in Beijing,Will be promoted and applied in other key cities by the end of the year。Active layout of new energy vehicle industry,Car2Share mode trial launch,Continuously providing more comfort to mass customers、Diverse and convenient service products。The second is to achieve strong alliances with a 188bet Live Casino of companies with equally outstanding brand influence and strength,With Mercedes-Benz、Shanghai Volkswagen、FAW-Volkswagen、FAW Toyota and many other well-known brand OEMs have reached strategic cooperation agreements,Effectively reduce offline resource operating costs。The third is to open up the debt market,With CITIC、China、Transportation、Investment、Beijing、Six large Minsheng banks signed a comprehensive credit agreement totaling 27 billion yuan,Provides important financial support and guarantee for the comprehensive strategic layout and development of 188bet Live Casino。Also,Shareholder Shouqi Group’s complete automotive after-service market industry chain and BTG’s nationwide business network,will win opportunities for the development of 188bet Live Casino。
According to analysis by a well-known consulting agency in the industry,Although China’s car rental market and its derivatives and market segments are in a period of rapid development,However, its market maturity and saturation are still far behind the international market,There is huge room for development and growth。188bet Live Casino will rely on the social influence and social recognition of the "Shouqi" brand,Committed to providing high-quality services、Quality car,Carry out diversified and differentiated competition on the basis of traditional business,Discover and occupy emerging businesses and market segments in the car rental industry at the same time。
Judging from market information,188bet Live Casino’s recent series of actions have attracted the attention of many investors,It is bound to have a greater impact on its next round of capital layout,Continue to accelerate scale expansion and strategic implementation。The explosive growth of 188bet Live Casino,There is no doubt that it will have a new round of huge impact on the already booming travel market。
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