OTA competition is still very fierce at present，Standardized product reservation，Commission will continue to approach zero。The standard product we are talking about，Usually just air tickets、Tickets and Hotel。The reason is very simple，The marginal cost of these business expansions is approaching zero，Based on the logic 188bet mobile login Internet，A service with zero marginal cost must eventually appear free，Then make profits through value-added services。

With the development of tourism，Increase in GDP per capita，Upgrading tourism consumption has become a general trend。The products provided by tourism companies range from standard to semi-standard air tickets、Hotel、Tickets are gradually extended to tour guides、Chartered car、Activity、Non-standard or more fragmented areas such as lines，Although it seems to be mostly limited to rigid consumption during 188bet mobile login，But the tourism industry generally does not integrate more fragmented products。

From the perspective 188bet mobile login entire industry pattern，OTA competition is still very fierce，Standardized product reservation，Commission will continue to approach zero。The standard product we are talking about，Usually just air tickets、Tickets and Hotel。The reason is very simple，The marginal cost of these business expansions is approaching zero，Based on the logic 188bet mobile login Internet，A service with zero marginal cost must eventually appear free，Then make profits through value-added services。

Tickets can now be automated，Placing an order through the App does not require any human participation。Tickets require some people to expand the scenic spot，The hotel requires daily hotel maintenance and reconciliation，But in general, marginal costs are also declining，It may not reach zero 188bet mobile login end，But it is much lower than the current level，OTA form has been saturated，The market is looking forward to new models。

Under this trend，Whether it is an OTA giant or other new players entering the 188bet mobile login market，Seeking breakthroughs in O2O。One of the biggest news these days is the merger of Meituan and Dianping，I believe that after the merger, Meituan Dianping will make great efforts to develop the huge incremental market of tourism O2O。In this form of giant dispute，Where are the development opportunities for entrepreneurial enterprises?

The most important point is the optimization of experience during trips to overseas destinations，188bet mobile login is an area that is difficult for both the OTA model and the O2O giants that currently rely on racing to enclose territory。

OTAs focus most on product standardization and efficiency improvement，This is certainly important for tourists，However, various aspects of the trip are often the decisive factor in the quality of a 188bet mobile login experience。Some of these links can be improved by integrating a large amount of resources and standardizing products，For example, chartered car at the destination;But more links in the industry often cannot improve the experience through standardization and simple efficiency improvements。

Traveling 188bet mobile login involve all aspects of food, drink, entertainment and shopping，Users’ preferences and needs vary greatly，This results in extremely high complexity of fragmented resources，It is a thankless task to rely on enterprises to integrate themselves。

Facing the problem of destination experience，Opportunities may exist 188bet mobile login following three aspects:

First，Select a small number of individual destinations，188bet mobile login into niche destinations。

Focus can bring perfection in all aspects of the industry，Establish a complete service system at the destination，Reduce intermediate links as much as possible，At the same time, you can deeply explore unique 188bet mobile login resources。This type of 188bet mobile login product is not only loved by high-end travelers，At the same time, its high cost performance has attracted more and more young travelers who love to explore。

Second，Choose a demand point in each link 188bet mobile login trip。

For example, the main purpose of many people traveling abroad is shopping，There are various pain points and needs in the shopping process，Especially combined with O2O services，We 188bet mobile login send it directly to your hotel after purchasing，or airport，So that you don’t have to carry big and small bags，Load lightly and continue playing。Another example is the shopping tax refund issue that many people are paying attention to now，Exchange issues when shopping overseas, etc.。

Third, destination 188bet mobile login solutions based on the sharing economy.

Due to the success of Airbnb，Sharing economy once became one of the hottest keywords in the Internet industry。Airbnb in various fields、Uber was born accordingly。 Actually in the 188bet mobile login industry，Sharing economy is not a new concept。From 2011 to 2013，A number of P2P destination experience platforms have been born abroad，like withLocals、vayable etc.，Of course there are similar platforms in China。The P2P model brings the richness and experience level of destination products to a higher level，Avoiding many problems caused by destination resource integration。I believe it won’t take too long，As this type of business model matures，P2P-based destination special activities and in-depth experiences will transform from the current long-tail demand into a mainstream choice。

Opportunities and challenges always coexist，Especially the solution for the experience part of the outbound parade。 The core advantage of Internet products is to improve the efficiency of information dissemination，Reduce service costs，Make everything faster、Simple;But the 188bet mobile login experience is very complicated，Psychological appeals involving many factors。This seems to be a contradiction。

Of course tourists want Internet efficiency，Want good 188bet mobile login products and quality services，But for Internet 188bet mobile login companies，Between the fish and the bear’s paw，There is only one choice to make now。