China’s 188bet Online Sports Betting and Casino industry，After more than 30 years of development，Achieved something from scratch、Rapid changes arriving from childhood。With the rapid increase in national income，The frequency of travel is increasing，The level of demand for 188bet Online Sports Betting and Casino has also increased。In the present，China’s 188bet Online Sports Betting and Casino is in the primary stage from focusing on sightseeing，To focus on leisure、Vacation、Higher stage evolution of experience。

End of the 20th century，Vacation 188bet Online Sports Betting and Casino has dominated various 188bet Online Sports Betting and Casino products in Europe and the United States，The proportion of vacation tourists is as high as 60-70%。According to my country’s “Twelfth Five-Year Plan”，The leisure and vacation industry has gradually become an important pillar industry of the 188bet Online Sports Betting and Casino economy。

Thousand Island Lake 188bet Online Sports Betting and Casino started in 1982，The pace of its development conforms to the macro trend of China’s 188bet Online Sports Betting and Casino industry，and currently，Fully combined with its reality，Make it clear that the goal of its transformation and upgrading is leisure and vacation 188bet Online Sports Betting and Casino，To create the “first choice in the Yangtze River Delta、National first-class、World-renowned leisure and vacation destination，Build into a model of lake 188bet Online Sports Betting and Casino in the country and even the world。”

Compared to sightseeing，Casual、Vacation travel expands the connotation of 188bet Online Sports Betting and Casino，Extended 188bet Online Sports Betting and Casino products、Industry chain。During this process，Qiandao Lake is also actively exploring new models of leisure and vacation 188bet Online Sports Betting and Casino。And this kind of exploration，Undoubtedly for China’s entire leisure and vacation industry，Has great inspiring value。

1. Transformation to leisure vacation

Starting in 2002，Qiandao Lake proposes to transform from sightseeing to leisure vacation。Judging from this time point 13 years ago，The transformation of Qiandao Lake is ahead of China’s 188bet Online Sports Betting and Casino as a whole。An important background reason why Qiandao Lake proposed the transformation at that time was，Qiandao Lake has a common pain point in tourist attractions，That is, "people are prosperous but wealth is not prosperous"。

Seeing that there are so many tourists，But tourists don’t stay in Qiandao Lake for long，Most people stay for two to three hours to half a day。Short stay，For scenic spots, you can earn up to one ticket。Want to rely on 188bet Online Sports Betting and Casino to drive accommodation in scenic spots、Catering、Entertainment、Shopping、Sports and fitness and other industries，We can only find ways to extend the stay of tourists - it is best to stay overnight。

The era of 188bet Online Sports Betting and Casino，This is also the era when “those who win the destination win the world”。The main mode of 188bet Online Sports Betting and Casino development at that time was the possession of high-quality resources，Then delimit the area and collect the tickets。The logic of ticket economy，Only care about the number of tourists，Visitors’ stay time is the second largest。

But more and more scenic spots adopt the ticket economic model，Having encountered a bottleneck: the capacity of the scenic spot is limited，The number of tourists cannot grow indefinitely，Tickets as the main source of income，A price increase will trigger social complaints。

So，Move to leisure vacation，It is a forced choice for many tourist attractions。Look at it this way，188bet Online Sports Betting and Casino, which proposed transformation in 2002，Still quite forward-looking。

With the implementation of the "paid leave system" and the "national 188bet Online Sports Betting and Casino and leisure plan"，Mass 188bet Online Sports Betting and Casino is transforming into an era of national leisure，Travel、Casual、Vacation will become an important part of modern people’s quality life。Xiang Leisure、Vacation Transformation，With the support of more and more sufficient market capacity。

However，Not all tourist attractions are suitable for leisure vacation。Qiandao Lake can propose transformation early，In fact, it is also because it is a lake-type landscape，Has inherent advantages in developing 188bet Online Sports Betting and Casino。

Internationally，Lakeside landscape，Often also a leisure and vacation tourist area。The water surface and the extremely deep lakeside space provide space for the development of a variety of industries。The same is true for 188bet Online Sports Betting and Casino，And also has a large number of islands and peninsulas。

As the transformation strategy continues to deepen，The overall structure of Qiandao Lake’s 188bet Online Sports Betting and Casino industry has gradually changed。The most obvious increase in the proportion of overnight visitors。According to statistics from Chun’an County 188bet Online Sports Betting and Casino Committee，2013，Chun'an received a total of 908 tourists.60,000 people，5.7 million of them were one-day tourists，Proportion 62.7%；Overnight visitors 338.60,000 people，Proportion 37.3%。

Transformation of any industry，Behind this are changes in industrial layout。Leaning on a beautiful lake，188bet Online Sports Betting and Casino has made great efforts to develop the resort hotel industry in the past few years。And rely on resort hotels，Develop high-end yachts、Conference、Exhibition、Outdoor sports and other items。188bet Online Sports Betting and Casino is close to the huge market in the Yangtze River Delta，The Yangtze River Delta is one of the most developed regions in China，There are a large number of entrepreneurs、White-collar workers、Middle-class families, etc.，There is a strong demand for vacation products like 188bet Online Sports Betting and Casino。

2. Industrial Layout of “188bet Online Sports Betting and Casino +”

The concept of “188bet Online Sports Betting and Casino+”，Recently under the personal initiative of Li Jinzao, Director of the National 188bet Online Sports Betting and Casino Administration，It is as popular as “Internet+” in the current 188bet Online Sports Betting and Casino industry。

Li Jinzao specifically pointed out，Travel + leisure vacation，Integrated development of 188bet Online Sports Betting and Casino and leisure will be formed。Currently，my country’s per capita GDP has exceeded US,000，188bet Online Sports Betting and Casino demand has entered a stage of explosive growth。"Several Opinions on Further Promoting 188bet Online Sports Betting and Casino Investment and Consumption" by the General Office of the State Council，Proposed to strengthen the implementation of paid leave，Encourage staggered vacations and flexible schedules。

At the level of the National 188bet Online Sports Betting and Casino Administration，To develop the leisure 188bet Online Sports Betting and Casino industry，Will guide social capital to build a group of people that satisfy the masses、Diversification、A national resort with multi-level leisure vacation needs；Support the development of 188bet Online Sports Betting and Casino and performing arts in scenic spots and cities，Enrich tourists’ evening leisure life；Support and guide social capital to develop hot springs、Skiing、Binhai、Mountain leisure vacation products，Accelerate the construction of leisure and vacation belt around the city，Encourage cities to develop leisure neighborhoods、Greenway、Cycling Park、Slow travel system，Expand urban leisure space。

Reviewing Qiandao Lake’s past industrial layout，In fact, it is the first attempt of the "188bet Online Sports Betting and Casino + leisure vacation" mentioned by Director Li Jinzao。

Currently，The most eye-catching industry in 188bet Online Sports Betting and Casino，Must be the hotel industry。There are few other places in China like 188bet Online Sports Betting and Casino，Place hotels densely in a small area。As of the end of 2014，The number of hotels in Chun'an County reaches 368，All accommodation facilities in the county have received more than 2.9 million overnight tourists。

What’s more important，188bet Online Sports Betting and Casino is home to many high-star resort hotels，Currently formed as InterContinental Resort Hotel、Sheraton Resort Hotel、Hilton Resort Hotel、Kaiyuan Resort、Wenxin Island Resort Hotel、Tianyu Banyan Tree Resort、A high-star hotel cluster represented by domestic and foreign high-end brands such as Runhe Jianguo Resort Hotel。

A cluster of these well-known boutique resort hotels，Gathered scale effect，Promotes the exponential expansion of 188bet Online Sports Betting and Casino leisure resort brand，And promoted high-end catering、Outdoor sports、Conference、Exhibition、The development of cruise ships, yachts and other industries。

In meetings，Qiandao Lake is increasingly becoming a venue for conference 188bet Online Sports Betting and Casino。There are many domestic and foreign heavyweight conferences，Such as the 4th China Urban Convention and Exhibition Summit and Government-led Exhibition Innovation and Development Conference、The 6th Asian Exhibition and Convention Association Alliance Annual Meeting and Forum、G20 Bank Governors Meeting, etc.。

On the cruise ship、Yacht industry，Currently there are 121 cruise ships in 188bet Online Sports Betting and Casino Scenic Area，12677 seats in total；166 ordinary yachts，2064 seats in total。It even developed its Neihu cruise tour。The Earl Cruise Ship on 188bet Online Sports Betting and Casino，It is the largest luxury cruise ship on China’s inland lakes，There are 88 rooms in total，Passenger capacity: 496 people。

Based on tourists’ leisure and vacation needs，188bet Online Sports Betting and Casino has also developed a yacht club、Water sports base、The city that never sleeps on 188bet Online Sports Betting and Casino、Phoenix Resort、Tianqing Island Resort, etc.，Meet the diverse needs of tourists。

In addition to the "high mountain" hotel、Beyond the Yacht，Qiandao Lake’s “188bet Online Sports Betting and Casino +” also includes “188bet Online Sports Betting and Casino + rural 188bet Online Sports Betting and Casino”。2014，Qiandao Lake’s rural 188bet Online Sports Betting and Casino passenger flow is as high as 336.50,000 people，Realized income 3.5.6 billion yuan，A year-on-year increase of 28 respectively.0% and 26.7%。

And obviously，The development level of rural 188bet Online Sports Betting and Casino in Qiandao Lake，We have gradually moved away from “eating farm food、The simple "farmhouse" stage of living in a farmyard，Promoted to a featured B&B、New rural 188bet Online Sports Betting and Casino with local cultural experience as the core。

Currently，On the one hand, the local government is accelerating the promotion of Wenchang Langling、Shilin Jiulongyuan and other B&Bs、Development of resort products，Rich B&B products；On the other hand, we will speed up the enrichment of rural vacation 188bet Online Sports Betting and Casino，Accelerate the construction of tea garden style harbor and Yaoshan style towns，Promote the Zhu family—Bai Zhao、Creation of high-quality rural routes such as Tongziwu-Guixi。And increase tourist resource access points、Exploring and cultivating local time-honored brands。

“Travel+” has unlimited room for expansion，This point is clearly illustrated in Qiandao Lake。From the lake to the lakeside，From hotel to B&B，From leisure to sports，Travel everywhere+。Qiandao Lake has developed a well-established leisure and vacation 188bet Online Sports Betting and Casino industry system，Promoting towards its goal of becoming a world-renowned leisure and vacation destination。

3. Opportunities and challenges

Future，The development of leisure and vacation 188bet Online Sports Betting and Casino in Qiandao Lake，Opportunities exist，There are also challenges。Specifically shown in:

First，Hangzhou-Huangzhou High-speed Railway expected to be opened in 2018，Will inject a huge new variable into 188bet Online Sports Betting and Casino。At that time，Due to the convenience of high-speed rail，188bet Online Sports Betting and Casino and Hangzhou、The time distance of Huangshan is getting closer，188bet Online Sports Betting and Casino will also enter the two- to three-hour traffic circle of more cities。With the rise of the “5+2” lifestyle，“2.The icebreaker of “5-day vacation mode”，188bet Online Sports Betting and Casino is also easier to attract more weekend tourists。

But on the other hand，The opening of high-speed rail also means that the flow of people will come quickly，I have to leave soon。So if Qiandao Lake’s 188bet Online Sports Betting and Casino products are fruitless and cannot provide enough attraction，Then tourists change their travel decisions，Possibility of going to another place、Convenience is greatly increased。

Second, 188bet Online Sports Betting and Casino competition in tourist areas will increase.On the one hand，After the opening of the high-speed rail，Originally, it only competed with surrounding scenic spots from a distance，Now it has become a close fight。On the other hand，The rise of city tours，And to Hangzhou、Suzhou, a typical Yangtze River Delta city, is also improving its 188bet Online Sports Betting and Casino functions，Making the city itself a tourist destination。Moreover，Shanghai Disneyland is about to open，It will also attract tens of millions of tourists every year，And obviously，This will trigger a new round of competition in the Yangtze River Delta theme park 188bet Online Sports Betting and Casino market。

In fact，Casual、Vacation Travel，Because it can extend a long industrial chain，Effectively promote industrial development and increase employment，Is being taken seriously by various places。That also means，188bet Online Sports Betting and Casino, originally used as a leisure resort in China，Now we are facing competition from all aspects。

In the author’s opinion，188bet Online Sports Betting and Casino continues to insist on leisure、The vacation route must be correct。But in the process，Should continue with Huangshan、Wuyuan、Establishing cooperative relations with famous scenic spots such as Sanqing Mountain，Turn regional competition into complementary cooperation、Reduce internal friction，Jointly develop high-quality tourist routes，Provide tourists with rich、Complementary travel experience。In fact，This is actually what 188bet Online Sports Betting and Casino is doing。At the recently concluded "Siushui Festival"，188bet Online Sports Betting and Casino and surrounding scenic spots have reached a series of strategic cooperation。

In addition，188bet Online Sports Betting and Casino in the future should continue to make a fuss about culture。The development of resources is limited after all，But the development of culture is endless。Chun'an County is known as "Jinshan Xiushui、The good name of "Famous Literature Country"，Long history，1800 years of history，And there are also heavy operas、Custom、Folk handicrafts and other traditional cultures。But obviously，Qiandao Lake in the past generally focused on the development of natural resources，Comparatively ignores the in-depth exploration and presentation of cultural values。With the continuous development of leisure and vacation 188bet Online Sports Betting and Casino，Tourists’ demand for cultural experience will also gradually increase。At that time，People come to Qiandao Lake，In addition to wanting to experience the green mountains and beautiful waters，I want to experience this scene and this feeling。

In the current stage of rapid development of China’s 188bet Online Sports Betting and Casino industry，The opportunities in Qiandao Lake far outweigh the challenges。Insisting on providing better products、Under the concept of better service，The leisure and vacation industry of Qiandao Lake will also enter a new realm with the transformation of China's 188bet Online Sports Betting and Casino。