The world’s largest tourism company in September last year TripAdvisor announces acquisition of Viator for US$200 million。This tourism company has a clear purpose in this acquisition，That’s establishing a presence in the fast-growing tourism and activities market。

Therefore，This year Viator announced the launch of the first platform for suppliers to self-service upload products，Indicates that TripAdvisor has achieved the desired status。

However, this cannot prevent new forces from entering the tourism and activities market。

trip4real started in Spain two years ago。Some new entrants have appeared in the market 188bet sports betting app download this year，Includes Vivaster and Tourboks。。“Although this market has a 20-year-old company like Viator，But I still regard this market as a new growth market，” Said Kirill Kiromov, CEO and founder of Vivaster (launched in January this year)，“The fact that new businesses appear every two weeks proves my point。”

Although Vivaster is still a new company，But Kiromov still believes that his company can stand out，Not only can provide selected travel products、Work directly with local suppliers and private tour guides，It is also possible not to act as an agent for the products and services of other booking platforms。“We attach great importance to the quality of tourism products，"He said this，In order to ensure the legitimacy of suppliers，Vivaster also has a strict exclusive distribution guarantee policy，"Therefore，If we buy Paris walking tour products from a supplier，I will never buy similar products from other stores again。”

Gloria Molins, founder and CEO of trip4real, believes that the most important thing for all online travel companies is credibility，He said，“No matter how good your PR work is，Good communication，Tourists will tell others about the good or bad service they received。”

This may be true，But the more B2C markets there are，The higher the cost of acquiring customers，Especially in the search engine market。Obviously，The scale and coverage of large companies such as Viator give them an advantage，It is difficult for other companies to compete with it。After all, Viator allows suppliers to “reach the market every month 3.400 million trip planners、3000 global partner websites and 17.More than 50,000 travel agents”。

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Online sales of companies such as Viator are growing rapidly，This is undeniable。However, these companies still only account for a small share of total global tourism and activities spending。

This is what makes the situation interesting.

Alex Kramer, co-founder of Actourex, a platform that helps attractions and agents issue and receive mobile tickets and electronic tickets, said there are structural reasons for this。He said，“Back-end channels for suppliers to effectively distribute their products through third parties are still relatively lacking。”

Compared to other enterprises in the tourism vertical chain，Electronic reservation system、Channel management and effective customer relationship management tools are not widely used 188bet sports betting app download among tour and activity providers，This is a lack of infrastructure。In addition, the inventory of last-minute travel products is also a big problem。Kremer said，"Before travel and activity products are actually sold online，Changes are required for this inventory。At the same time, this also brings business opportunities。”

Tourboks General Manager Krisa Oyokonomido clearly understands customers’ need for a seamless experience。When talking about the “purchasing journey”，She admits that today’s consumers are not only mobile and social，Also wish to book "on site"。Vivaster CEO and founder Kiromov agree with this view，He said，“Everyone is mobile now，So we must provide our customers with something useful、Plan to book products at destination，To confirm the reservation immediately。”

Great efforts still need to be made in this regard。Actourex co-founder Alex Kramer said，"There is a question，That is, suppliers are very slow to adapt and change。This is a long and difficult road，Don’t expect Silicon Valley-like growth”。

Still, it's worth the fight.