188bet online live casino joins hands with Jay Chou to launch dual spokesperson model

Author of this article: Zhihui Travel 2015-10-13
Relying on Jimmy Lin、Jay Chou’s star image and high popularity,188bet online live casino brand will cover more young groups,Further enhance visibility and influence,In turn, it will drive the continued expansion of market share。

October 13,188bet online live casino Travel Network's "Let's Go·188bet online live casino 2015 Product Launch" was held in Beijing。At the press conference,188bet online live casino announced that the famous musician Jay Chou has officially become the brand spokesperson,This means that 188bet online live casino also owns Jay Chou、Lin Zhiying’s two celebrity spokespersons,The first dual spokesperson model in the domestic online travel industry。

188bet online live casino Travel Network CEO Yu Dunde said at the press conference,Invite Jay Chou to endorse,188bet online live casino debuts on the market with a new attitude,Continue to move forward around the mission of "making travel easier"。

Getting connected with China’s good voice, “focus” leads to hand-in-hand

In this summer's most popular variety show "The Voice of China",The newly joined mentor Jay Chou made the show's ratings explode,"Little Gongju"'s frequent use of golden phrases in the program has made him more popular。As the official designated travel website of the program,188bet online live casino and Jay Chou became friends,Laid a good foundation for cooperation between the two parties。At the finals of "The Voice of China" held on October 7,188bet online live casino’s two spokespersons, Lin Zhiying、Jay Chou,The opening guests of the program respectively、Sitting on the stage as a mentor,Good Voice's "Peak Night" transformed into 188bet online live casino's "Special Performance"。

"March 2014,188bet online live casino invited Lin Zhiying, the immortal god, to become our brand spokesperson,Xiao Zhi’s youthful vitality、Sunny smile,Perfectly consistent with 188bet online live casino’s consistent insistence on making travel easier, the Sunshine Guarantee;Today,We have invited the music talent Jay Chou to become the brand spokesperson。

Since debut,Jaylen relies on his musical talent,Always adhere to the Chinese style of creation,Continuously leading the trend of popular music,Is a powerful singer with long-lasting prosperity in the Chinese music scene。Beyond music creation,He has even crossed over to act in movies、Be a director,Also achieved good results。Mr. Jay Chou’s leadership in the Chinese music scene、Focus on music and acting、Innovation on the road of creation,Consistent focus with 188bet online live casino, the leader in online travel、The concept of innovation perfectly matches the values。” Yan Haifeng, President of 188bet online live casino Travel Network said.

Jaylen’s 80、“Fans” born in the 1990s are an important customer group of 188bet online live casino

On the audience,Jay Chou is a lot of people born in the 80s、The common youth memories of the post-90s generation,Loved by fans;For 188bet online live casino,Currently born in the 80s、The post-90s generation has become the backbone of tourism consumption。Yan Haifeng said,“People who love music,Many people have a love for traveling,This is another major reason why we chose Jay Chou to endorse 188bet online live casino。”

For this endorsement,Jay Chou expressed at the scene,Actually, I like to travel to every corner of the world,“188bet online live casino has many products that are very suitable for me,For example, I have a song called "Cowboys Are Busy",It says ‘The train whistle follows the galloping horse’s hooves’,However, the MV did not go to the United States to shoot on location,I really want to go to the west to experience it,It just so happens that 188bet online live casino has such a product。This platform is pretty cool,You can find all the travel products you want,Then they can also customize it for customers,The lines and services can be packaged completely according to the guests’ own needs。”

After Jay Chou’s official endorsement,The fan effect brought about by 188bet online live casino’s dual spokesperson strategy will be further revealed。Relying on Jimmy Lin、Jay Chou’s star image and high popularity,188bet online live casino brand will cover more young groups,Further enhance visibility and influence,In turn, it will drive the continued expansion of market share。

At the same time,188bet online live casino also announced the launch of a new logo at the press conference。With the new brand image、Double stunning appearances of new spokespersons,188bet online live casino will continue to promote the corporate mission of “making travel easier”,Building a "tourist entrance Go further and more steadily on the road to becoming a world-class company.

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