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LoginRecently,Media reports that the occupancy rate of domestic five-star hotels has been less than 55% for five consecutive years,The news that the number of rooms is still increasing has aroused great concern in the industry。This reflects the downturn in the domestic economy、In the context of national anti-corruption and the overall depression of the hotel industry,The dilemma of high-end hotels。In this context,Many five-star hotels put down their modesty and transform into the mass market,The development trend of domestic economy hotels will continue。
In foreign countries,Budget hotels are mainly divided 188bet app download by price,Refers to hotels that do not provide full service,The main service model is (accommodation + breakfast);In our country,Budget hotels refer to mass travelers and small and medium-sized business people as their main service targets,Taking guest rooms as the only or core product,Low price (generally less than 300 yuan),Service Standard,Comfortable environment,Excellent hardware,Modern hotel format with high cost performance。
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Home Inns Hotel Group, the five major hotel chain groups in my country、Jin Jiang International Hotel Group、Huazhu Hotel Group、Both Plateno Hotel Group and GreenTree Inn Group are involved in the budget hotel business。Among them,Home Inn、7 Days Hotel、Hanting Hotel and Jinjiang Inn have higher market shares。The market share of the top ten budget hotel brands in 2014 reached 67.7%。Among them,Home Inn、7 Days Hotel、Hanting Hotel and Jinjiang Inn ranked among the top four,Among them,Home Inn’s market share reaches 16.8%,Has 2,135 stores,Over 23.30,000 rooms。7 days、The market shares of Hanting and Jinjiang Inn are 13 respectively.9%、12.4%、7.4%。
The "2015-2020 China Hotel Industry Development Prospects and Investment Strategic Planning Analysis Report" provided by the Qianzhan Industry Research Institute shows,Cost control、188bet app Membership and differentiated management are the three major advantages of budget hotels,These advantages have helped budget hotels develop rapidly in the past ten years。The number of budget hotels increased from 23 in 2000 to 15 in 2014,439 homes,CAGR reaches 59.2%;Number of rooms increased from 3 in 2000,239 times increased to 1,525,471 rooms,CAGR reaches 55.2%。As of January 2015,The total number of limited-service hotels in my country has reached 16,375,936 mid-range hotels,15439 budget hotels,A total of 3648 more stores than last year,The total number of rooms is 1525471,An increase of 289,638 rooms compared with the same period last year,Growth of 23.44%。
2000 to 2009 is the "golden decade" for the development of budget hotels,The number of hotels CAGR reaches 76.2%,The number of guest rooms CAGR reaches 71.4%。However,In the domestic economic downturn,Now that labor costs are rising,Budget hotels have also been impacted,Having to look for development opportunities in the fierce market competition。September this year,A subsidiary of Jinjiang International strategically invests 81% of the shares in Plateno Group,Becoming the largest in the country、The fifth largest hotel group in the world,Under its leadership,Budget hotel group cooperation,Improving competitiveness 188bet online sports betting will become one of the industry development trends。
Moreover,The booming outbound travel market will also stimulate the overseas investment boom of hotel chains。The number of Chinese citizens traveling abroad in 2014 reached 1.1.7 billion people,Annual outbound travel spending is approximately US$140 billion。In 2014,There are at least 9 mergers and acquisitions involving domestic enterprises investing in overseas hotels。Because domestic hotel companies understand Chinese people’s habits better,Therefore, it is expected that the outbound tourism market will continue to be hot,The enthusiasm for overseas investment in budget hotels will become increasingly high。
Last,In the Internet Era,The relationship between budget hotels and the Internet will become increasingly close。On the one hand,Hotel chains can cooperate with OTAs (online travel platforms),Convert massive users of online travel websites into offline tenants,Thus stimulating hotel room sales;On the other hand,As conditions mature,Hotel chains can operate their own online websites。This can get rid of OTA’s price control on hotel products,Avoid sharing with OTA,Thus increasing profits,You can also improve the membership system,Cultivate loyal users,Thus ensuring the sustainable development of the hotel。
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