Recently，From naked man breaking in to blaming the front desk，Continuous negative news about 188bet app，Coincidentally，These negative 188bet app，They are all mid-range 188bet app。A mid-range hotel on the cusp of the storm，Is it following a similar path to the "post-golden decade" of budget 188bet app？

Three negative incidents in mid-range 188bet app in less than a month

Not even halfway through August, three 188bet app have been exposed to negative news.

The evening of August 5th，Netizens revealed that while staying at an All Seasons 188bet app in Shanghai，A naked man broke in early in the morning。Last，The 188bet app just arranged for staff to send him back to the room，Didn’t do too much inspection and focus。This netizen saw it through 188bet app surveillance，Starting from 2:21 am that day，The man was naked and tried to open the door of each room from the 7th floor of the 188bet app，The whole process lasted nearly 50 minutes，Until I opened my own door。

All Seasons 188bet app issued an apology statement for this incident，Saying that guests were not protected，It is the hotel’s unshirkable responsibility，Breaked the trust of the guests，It also violates the brand’s promise to customers，The hotel will conduct the most profound reflection on this。At the same time，Hotel brands attach great importance to，Launched an internal investigation immediately，And promises to store all All Seasons 188bet app nationwide，Conduct a comprehensive self-examination of hotel safety。

The controversy of the whole season is not over yet，Atour was once again on the hot search list for being the 188bet app where the incident occurred in the “Ali Incident”。To this，Yadoo issued two statements，Point out that 188bet app operations comply with 188bet app industry accommodation management regulations，No illegal operation。However，These two announcements try to distance themselves from any impersonality，On the contrary, Yaduo fell into the whirlpool of public opinion more quickly。Although the relevant "Situation Notice" issued by the police on August 14 supports the 188bet app's statement，But there are still many controversial points。

Next，August 11，A former employee of a liquor company in Guizhou revealed that he was sexually assaulted after drinking，The suspect obtained the room card from the 188bet app front desk and entered the victim's room。Chongqing Yi’an 188bet app involved，It is a four-star independent 188bet app opened in 2007。

Three consecutive mid-range hotel disputes，Intensively challenging the public’s perception of “mid-range”，The crisis behind the rapid development of mid-range 188bet app，Also gradually appearing。

The "economic dilemma" of the 188bet app is emerging

The rise of mid-range 188bet app in China，The "golden decade" of budget 188bet app ends，Almost seamless connection - the rush of budget 188bet app comes to an end，Let mid-range 188bet app take over and continue running。This also leads to the development path of many mid-range 188bet app，With a strong shadow of economy，Even the same people are doing it。However，The successful path for budget 188bet app is to focus on mid-range 188bet app，But it may not be copied，On the contrary, it will be "acclimatized"。Data display from Asia Travel and Accommodation Big Data Research Institute，The operating data of mid-range 188bet app in 2020 is expected to have a year-on-year decline of more than 5%-10% in return on investment。Various problems currently occurring，It can be regarded as the epitome of the "economic dilemma" of mid-range 188bet app。

One is that the quality does not match the price。The reason why mid-range 188bet app can rise，Becoming a new market hot spot after budget 188bet app，Mainly due to increased consumer demand for quality，Mainly low prices、A budget hotel that pays more attention to ordinary accommodation functions，The corresponding demand can no longer be met，And enter a round of "knockout"。

But due to the overheating of the track，A large number of “fake mid-range” 188bet app whose quality and price do not match have appeared。Quality and design have not improved，The price has climbed from economical to mid-range，Influenced the reputation of the entire mid-range hotel market。

The second is that expansion is contrary to management。Mid-range 188bet app have experienced a period of extremely crazy expansion，According to the latest data from iiMedia.com，The number of mid-range 188bet app in China is 4350。Also，In the years 2015-2019，The number of mid-range 188bet app in China shows a fluctuating trend as a whole，The most rapid growth in 2016，And in 2019，It started to fall back slightly。

However，The group’s expansion of mid-range 188bet app is far from over。Ru Huazhu at the 2020 Huazhu World Conference，Disclosed his ambition: in the field of mid-to-high-end 188bet app，Planning until the end of 2023，Maintain the growth rate of at least 100 new stores every year。Jinjiang successfully completed the non-public offering at the beginning of this year，It is expected to provide sufficient financial support for the company's current upgrade of many budget 188bet app in core commercial locations in first- and second-tier cities to mid-to-high-end 188bet app。

Also，New mid-range hotel brands are constantly emerging，Also confirms the desire for expansion。In "Jinjiang、First Trip、Elong launches new products one after another，How many new brands do 188bet app need?》中，According to incomplete statistics from the Asia Travel and Accommodation Big Data Research Institute，The number of new brands released by domestic hotel groups in the past three years is，2 in 2019，12 in 2020，10 since 2021。Amongst this，Mid-range 188bet app are the mainstream。

While mid-range hotel brands continue to conquer cities and territories，But it is a lack of management，Three negative cases of mid-range 188bet app mentioned above，In the final analysis, it is all the same。This is the same problem that occurred at the end of the "golden decade" of budget 188bet app，Quite similar。Franchisees continue to appear out of control、Chaos management，Let budget 188bet app fall into a kind of "expansion seeking death、 The dilemma of not expanding and waiting to die"。

The third is the difference between advanced concepts and actual humanities。Compared to budget 188bet app，Mid-range 188bet app are beginning to pay more attention to guest rooms、Cultivation of humanistic genes beyond sleep。Therefore，Mid-range 188bet app are beginning to occupy more niche markets，More willing to tell good brand stories。Ru Yaduo’s humanistic philosophy，And the creation of public areas，A cross-border attempt，The emergence of it is amazing；And now this year，The original extension of the diversified national trend experience brand launched by Jinjiang、Natural Happiness Hotel Collection、360-degree healthy sports lifestyle brand Binyue, etc.，They are all differentiated brands launched based on the current unique market needs。

However，The creation of these concepts，Some brands are more like touching stories told to investors，But it has not become a consistent gene of the brand。Ruyaduo’s statement on the “Ali Incident”，A regular guest pointed it out，"No matter what the outcome，Aduo’s indifferent words in the announcement，Still with the "humanities" it advertises、Warmth、Interesting "The brand concept shows a huge contrast"。

Fourthly, it is difficult to realize the listing on the market。2005 to 2015 is the "golden decade" for the development of China's economic hotel chains，The listing of leading brands has even set off a wave of listings in the United States。Home Inns went public in 2006，Launched in 7 days in 2009，Hanting was listed in 2010，Accurately embarked on the most prosperous first five years of the golden decade。A budget hotel that will be re-listed in the future，It was cold in the market，Investors are no longer willing to listen to the old stories about budget 188bet app。

If 2015 is regarded as the beginning of the golden age of mid-range 188bet app，Then 2019 is when the growth of mid-range 188bet app begins to decline，Undoubtedly an important turning point，Exactly 5 years。To this year，The mid-range and high-end are more sought after than the mid-range，It can be seen that mid-range 188bet app have gradually lost their appeal。

Unfortunately，Unlike budget 188bet app, the listing is smooth，Although many mid-range hotel groups are trying to go public，But there is still no successful listing。The difficulty of capitalization and realization，Make the sentimental story of a mid-range hotel quite raw。

How budget 188bet app are revitalized

It’s worth noting，Although budget 188bet app have left the "golden decade" for a long time，But it did not recover after a fall，Opposite，Continuously improving on the road to quality and scale。The journey of revitalization of budget 188bet app，Worthy about mid-range 188bet app。

Laying out new markets

According to data from the Asia Travel and Accommodation Big Data Research Institute，2019-1st half of 2021，The demand growth rate for budget 188bet app is 37.3%，The market demand in most provinces has increased by more than 35% year-on-year，Room order volume increased by as much as 48%。Under the downward pressure of the global economy，Still has strong vitality，This vitality mainly comes from product upgrades in first- and second-tier cities and the rise of lower-tier markets。

Sinking market，Become the target of most budget 188bet app brands。At the 2020 Huazhu World Conference，Ji Qi repeatedly mentioned the goal of “thousands of cities and thousands of stores”，Summary the sinking strategy into two dimensions: sinking three、Fourth line，Sinking into "Xiao Di Ping"；7Days Inn takes first- and second-tier cities as benchmark,Focus on the sinking market in third- to sixth-tier cities；BTG Homeinns pointed out in its 2020 financial report，Will continue to accelerate the pace of store opening，Acceleration Three、four、Fifth-line sinking market layout。

Finding new markets is not difficult，Truly become a pioneer，Laying out new markets，188bet app the key to revitalization。

The media pointed out as early as 2012，Budget 188bet app are about to usher in the "meager profit era"。At that time，Leading budget hotel brand 7 Days、Home Inn、Hanting has achieved "100 stores in the same city" in multiple first-tier cities，Meanwhile，Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and other key cities，Also owns a large number of budget 188bet app。The first-tier market becoming saturated，Let budget 188bet app have to go down the path of sinking。However，The sinking market a few years ago，Not as vibrant as now，For example, "The room rates of three-star and above 188bet app in third- and fourth-tier cities are also very low，The development of budget 188bet app is difficult” argument，"Sink"，It is undoubtedly a move that requires courage。

Upgrade old brand

Last two years，Classic budget 188bet app brand，They are all working hard to upgrade，Seven days like Jinjiang，The Hanting of Huazhu，And Home Inn of BTG Home Inn，2.0、3.0 emerging in endlessly。

Upgrade old brand，Doesn’t mean breaking away from the past，It’s about inheritance and innovation。Chen Ying, design director of Jinjiang Global Innovation Center, pointed out in an interview with Space Detective，I don’t want consumers to live in a complete stranger for 7 days，But a 7 days with memories，Meanwhile，We also hope 188bet app a surprise，Be able to see different innovations。

such as 7 days 188bet app 3.0 will upgrade the quality and aesthetic needs of the product，With the continuous optimization of color proportions and material combinations，reach balance，Space looks younger、Fashion、Freedom。

Upgrade of the old brand，There is no doubt that the "mid-range" of budget 188bet app has become the general trend。Budget hotel with superior quality，Even the experience is no less than that of ordinary mid-range 188bet app。According to industry insiders，Hanting 3.5 version single room cost，Even more than a group of light and mid-range 188bet app，The revitalizing power of classic brands cannot be underestimated。

Promote meta-gene

In the past，Budget 188bet app are the place for business travelers to have a good night’s sleep，But a budget hotel after revitalization，Start tracing the brand genes，We also need to do culture，Make IP。Such as Hanting "affordable and good quality"、7 days of "comfort every day"，Return to the original intention of "sleep well every day"，Can be regarded as the review and development of the "meta-gene"。

Especially in the developing sinking market，Accommodation "optimization"、"Quality"、"IP"，will become the mainstream of consumption upgrade in small towns。According to the "Research Report on Youth Consumption in Small Towns"，Estimated to 2030，Resident consumption in third- and fourth-tier cities will reach 45 trillion yuan。More and more consumers in lower-tier markets have a sense of high-end design、Has social attributes、188bet app with theme culture，More willing to pay。

Today，Ruhuazhu、Dongcheng、BTG Home Inn and other hotel groups，Still regards budget 188bet app as the “basic”，Inseparable from the "revitalization" vitality of budget 188bet app。Mid-range hotel in trouble，We also need to find our own second growth curve。

3-Point Collapse Prevention Guide for Mid-Range 188bet app

Mid-range 188bet app in "economic dilemma"，In addition to learning from the revitalization of budget 188bet app，You must also have the ability to organize yourself。The following 3 points should be taken seriously，Can be used as a reference guide for "collapse prevention" in mid-range 188bet app。

Genetic Attention

Start talking about genes in the budget hotel industry、Talk about culture now，Mid-range 188bet app should pay more attention to this。However，Genes are not written for investors、Cultural stories copied mechanically，It is a set of codes of conduct that brands can apply，Guiding the brand’s space design、Service concept and publicity method。

This point，Mid-range 188bet app should perhaps learn from the revitalized budget 188bet app。Returning to the original intention of the brand，7 days of focusing on high-quality sleep，It revolves around "sleep"，Conducted a series of creations，Like a customized version of the sleeping mattress、High quality anti-mite naked sleeping grade bedding、Goose down pillow/memory foam pillow combination、Exclusive customized 7-day sleeping box, etc.，Fix the label of “quality sleep”。Hanting focuses on “nationality”，Standing to “affordable good quality” for 16 years，Even used the song "The Hanting Hotel on Jiangpu Street only has rainy season" as a promotional point，Leading out countless human fireworks behind Hanting。

Today’s mid-range 188bet app，Still busy "grabbing labels"，But behind the “label”, “words and deeds are consistent”，Is the key to the hotel’s cultural genes that truly make it out of the circle。

Public Relations Attention

Controversy in mid-range 188bet app in the past month，It also exposed the hotel brand’s lack of public relations。Compared to admitting mistakes，The first hotel public relations job，It’s to calm things down，Disclaim responsibility。As in all season events，The parties pointed out，Before the incident happened，The manager of Ji Hotel just apologized to Huahua with a fruit plate，And promised to reduce the room fee with the event organizer who booked her room。Until the incident gets bigger and bigger，The brand has just issued an apology statement。Yado in the "Ali Incident"，He was busy proving that he was right and issued two statements in a row，Anti-questioned。

A space detective once pointed out in an article，The 188bet app treats public opinion，We must have an attitude、Two cores、Three basics、Four don’ts、12345 Strategy of "Five Taboos"。Choose a good brand PR，It is equal to choosing a good 188bet app general manager，Pay attention to 188bet app public relations，It is to take care of the long-term reputation of the 188bet app。

Pay attention to pace

With the emergence of more and more "pseudo mid-range"，The mid-range market is extremely lively but mixed with good and bad。To avoid falling into the budget hotel dilemma，A question that mid-range 188bet app must think about is，Does expansion necessarily mean success?？

The business travel genes of budget 188bet app，Decided that it must follow the path of commercialization，Where is commercialization developing，Budget 188bet app are available wherever you go。This may not be the case for mid-range 188bet app，In its genes，Humanities、Business traveler、Have a lifestyle、There is also artistic charm，Not necessarily suitable for every market and all customer groups。The result of blindly scaling up mid-range 188bet app，It is the guest experience and reputation that has been damaged，Loss of customers。

Mid-range 188bet app attach great importance to the pace of expansion，It’s not that we won’t take the route of scale，But based on one’s own genes，While expanding，Look back from time to time to see if the quality has kept up。

Many mid-range 188bet app have begun to master the method of balancing scale and quality，Same as a budget hotel，Started brand iteration，Ruyi Shang Hotel 2.5th edition，Vienna Hotel 5.Version 0, etc.，Let quality keep up with the times，Also keep up with consumers。

History never repeats，Repetition is the rule。Now，We are witnessing the second half of the "golden age" of mid-range 188bet app。We cannot predict how many "golden years" there will be，But what can be estimated is，Mid-range 188bet app will eventually undergo a quiet reshuffle，There will eventually be brands similar to budget 188bet app，Find the way to recovery。

*Source of this article:WeChat public"Space Detective" (MESPACE007),Author: Xi Yixin, original title:《Mid-range 188bet app, beware of the collapse of the "economy model"!》.