When someone posted a message in the WeChat group about the merger of China Private Car and eDriving，I was surprised。It was later proven that the two were not merged，However, the two companies have indeed reached in-depth cooperation at the business level，As for the capital-level cooperation, no specific information has been disclosed yet，But it should be a certainty。With Didi Kuaidi、Comparison of 58 Ganji and other business integration cases，I think there is still a big difference: Didi Kuaidi、The cooperation between 58 Ganji and Meituan-Dianping and other platforms are "horizontal integration" of similar businesses，The cooperation between e-driving and Shenzhou Private Car，But it is "vertical integration"，That is, the integration of different upstream and downstream links，This is the core idea of ​​e-driving’s past cooperation，It may also become the next new direction of "big fish eats big fish"。

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Cooperation between enterprises，Must be strong enough、Enough cooperation points are sustainable，If you want to reach capital cooperation，The requirements for cooperation points are even higher。eDriving and China Private Car are not the same company。eDriving solves "labor sharing"，Sharing the driver’s skills，It solves the single point demand of driving service，Of course there are many scenarios for this requirement，Drinking is the main thing，In addition, there is fatigue driving、188bet Online Sports Betting and Casino Corporate drivers, etc.。China Private Car is based on the car service market，It solves people’s travel needs。The two companies don’t seem to have much cooperation，Why come together？The answer may lie here:

1. Driver resources are the biggest convergence point.

The core reason why Didi launched agency driving is that the dedicated car drivers themselves are potential agency drivers，Also a driver demander，That is to say，The essence of driving is to connect drivers with drivers，Visible，The core combination of car sharing service and driving service，Still a driver resource，The driver resources are very valuable for both the driving platform and the car-using platform，It requires a lot of cost to obtain and maintain，Especially high-end drivers。China Private Car has 40,000 drivers，Compared to Didi’s C2C model, drivers are more professional，E-Driving has 200,000 professional drivers with mature skills who have undergone strict review，The two companies can share driver resources，Therefore, the two companies also plan to jointly train high-end drivers，These drivers can act as substitute drivers or drive private cars。

2. Shared membership system has become a major trend in the industry.

Shared user，In particular, shared users are becoming a major trend in the industry。If the two platforms are of equal size、Similar user attributes，But it is not an absolute competitive relationship，Through shared membership system，Can provide members of both parties with more attractive membership rights，Achieve a win-win situation。In O2O and other fields such as cinema platforms，There are more and more members sharing。After China cooperates with e-driving，Can provide more discounts and services to users of both parties，For example, if e-driving has expanded parking privileges，You can share it with the driver of China Private Car；Another example is that in the future, China Private Car can provide exclusive red envelopes to e-driving drivers，After completing the driving service, these drivers 188bet app download can go home without having to ride bicycles...

3. Both companies focus on high quality, especially safety services.

The temperament of China’s special car and e-driving are compatible，The former introduces professional car rental companies and professional drivers through the B2C model，Providing mid-to-high-end car services，Mainly "safe" car service。E-Driving provides car owners with driving services，Safety is the top priority，So whether it is from the aspects of qualification review or rights protection，eDriving always emphasizes safety，Let car owners use it with confidence。So these two companies are very consistent in terms of user group positioning，They are all for users who pursue quality，This way it will be easier to get together。And in business，For example insurance，You can join forces to talk to the insurance company，To the driver、Better safety for passengers。

Why does eDriving like to cooperate with upstream and downstream companies?

You can find it if you look at historical news，eDriving has done three things at its core in the past，What makes it stand out among many online driving services: First, marketing，There is an iron army for offline promotion，Many restaurants have promoted the promotion of drinking and driving based on the scene，Online is ready『9.9 No Drunk Driving Day" topic marketing，And invited Huang Xiaoming and Song Dandan as spokespersons to promote the driving concept。The second is that technology research and development has kept up，No detours were made in key aspects such as driver scheduling，A model similar to Uber in terms of automatic billing。The third is driver operation，This is the core asset of e-driving，By providing income to drivers、Guarantee、Respect and other methods，Let people with good driving skills gain decent value on this platform。

This time we come together with China，is the next key direction of e-driving，It can be said to be the fourth thing about e-driving，That is to open up the upstream and downstream，Take the vertical integration 188bet app download route。In the past e-driving has cooperated with Moutai、Cooperation with wine-related companies such as Jiuxian.com，Accurately capture the "drunk driving" scene，Let everyone drink with confidence through driving as a driver。This year，eDriving cooperates with Alibaba Automobile，Users can enjoy the after-sales service after purchasing a car from Ali.。eDriving also cooperates with some automobile backward service companies，Launch of car maintenance and other companies。

Looking at all these collaborations，It’s all about the driver group，Start from the driving scene to meet their different needs，Integrate services from upstream and downstream partners，To put it more broadly, it can be said that e-driving is a driver operation platform，Private car companies are travel operation platforms，eDriving only focuses on drivers，Connect car services and drivers。So predictable，Future e-driving and auto finance、Internet of Vehicles Hardware、Car washing and maintenance、Car rental、Used cars and other upstream and downstream links，There are more fusions，Get through car buying、Car maintenance、Use or even sell a car。

Vertical upstream and downstream become the new integration direction of mobile Internet

The boss eats the second dick，Such similar business integration cannot be the norm，2015 is a special year，So there have been several cases of horizontal integration，With the help of capital，Quickly monopolize the market，Avoid burning money and survive the winter。But from a logical point of view，Upstream and downstream links，Integration from the business and capital levels，This is the long-term trend。Similar enterprises merge in normal business competition，Does not conform to business logic，There is no way。And the integration of upstream and downstream，But it has a lot of value。

1、The competitive relationship between upstream and downstream is weaker，Serving the same group of users。In a normal ecology，Different players have their own division of labor，It is a value chain，Everyone 188bet online sports betting does his or her best、Everyone takes what he needs，In the industry, it is reflected as upstream and downstream links，Whether it is the Internet, hardware manufacturing or traditional industries, this is the case，It’s just that some companies can do more steps，For example Apple；Some companies focus on one aspect, such as Google。So，Reach cooperation with upstream and downstream companies that have less competitive relationships，The competition is not that strong，At the same time, the greater the complementary space，We serve a group of users。

2、Vertical integration helps form the ultimate integrated experience。Relative to business-level integration，If a company has the strength, it can do more links，After getting through, the experience can be the best，For example Apple、Xiaomi、LeTV are doing something。There are no such giant players in many fields，Through spontaneous "fusion"，Similar closed loops can also be formed，To create an integrated experience。

3、Cooperating with upstream and downstream can lead to more business model innovation。If two companies are in the same link，The business models are very similar and single: for example, Baidu’s entrance model is marketing，Anyone who socializes can add value，Before and after the cooperation between Didi and Kuaidi，The business model will not change significantly 。The business models of enterprises in different links are completely different，The business model of e-driving relies on service distribution，It is very different from other aspects of automobiles including China’s model，After being together，There can be more innovative models，For example, in the future, its users’ driving points can be exchanged for private car miles，After drinking，If you are driving, you can call a driver，Not driving，You can take a special car。Anyway，Vertical integration will lead to more business model innovation。

Therefore，From the perspective of the cooperation between eDriving and China Private Car，I’m looking at another trend，It’s not about big fish eating big fish to 188bet Online Sports Betting and Casino monopolize a certain market，It is the integration or even merger of different links，To build an integrated experience，Innovative business model，Even "monopolize" a value chain，For example, competition and bundling of driver resources。