Park Hyatt Hotel and The 188bet best bookmaker: Win-win cooperation under scenario marketing

Big accommodation Author of this article: Curiosity Daily 2015-10-23
Global boutique hotel brand Park Hyatt cooperates with The 188bet best bookmaker,The 188bet best bookmaker invites famous resources to participate in the salon,Promote the growth of digital subscriptions;Park Hyatt obtains high-quality guest resources,And brand advertising opportunities,Both parties thus achieve a win-win goal。

What are entrepreneurs like?Time to fly in the sky,Dozens of 188bet best bookmaker more than the average person;Going to various celebrity gatherings,I still have to give a speech;Preferred top hotel rooms,Someone can also bring you the latest English newspaper while having breakfast...

Hospitality and Journalism,They all found the possibility of promoting their own brands from such scenes。Recent,Park Hyatt, a global boutique hotel brand, has signed an agreement with the 188bet best bookmaker,Both parties will cooperate closely in the next six months,Serve the guests who come to the hotel well:

First,At 36 Park Hyatt hotels worldwide,Guests have access to all content on the 188bet best bookmaker website,No need to log in with your own account and password,Or pay for article content;

Secondly,New York、Three Park Hyatt hotels in Paris and Tokyo,Will be hosted and served separately、Art、A series of themed discussion activities related to fashion and other elegant interests,The invited celebrity resources will be coordinated by reporters from the 188bet best bookmaker。In the New York event that ended first,Arranged a cross-border conversation between British celebrity chef Yotam Ottolenghi and MoMA curator Klaus Biesenbach;

Last,Park Hyatt will also be a sponsor,Earn an opportunity to appear on The 188bet best bookmaker website。

Generally,This is equivalent to Park Hyatt getting a more sophisticated brand advertising opportunity in the 188bet best bookmaker。Used to attract the latter,It is a high-quality guest resource,And greater potential cooperation opportunities。

Early October,The 188bet best bookmaker announces more aggressive profit plan than ever: through 2020,Company’s digital revenue to double from 0 million in 2014,In addition to the increase in the number of user subscriptions,The income from brand advertising must also make considerable progress。

Previously in order to attract digital subscriptions,The 188bet best bookmaker has used many methods。A charging model like re-dividing the paywall,Or use the free one-day full text reading opportunity,Attract users to register an account and password to try。The effect of this is not bad: from the introduction of the paywall system in 2011 to the present,The number of paid subscribers to the website is growing by more than 20% every quarter,The total number exceeded 1 million in August this year。

So,The next step that worries the 188bet best bookmaker is: how to get it out of the pockets of these users,Spending more money than the cost of the content。


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