FY2015，188bet Live Casino sold a total of 1.2 billion derivatives in Greater China，Average 38 items sold per second

“We want to be China’s Walt 188bet Live Casino Company，Instead of an American Walt 188bet Live Casino Company in China”

Mid-Autumn Mooncake in the shape of Mickey head、Postcard of Mickey and Minnie with pine, bamboo and plum blossoms as background、Teapot set with Mickey design... These products with a less "188bet Live Casino" style are exactly the derivatives developed by this company in conjunction with brand licensees for the Chinese market in the past year。

Walt 188bet Live Casino, founded in 1923, is now sparing no effort to cater to Chinese consumers。“We want to be China’s Walt 188bet Live Casino Company，Not an American Walt 188bet Live Casino Company in China。" Ouyang Dedong, Vice President of Product Creation of 188bet Live Casino Greater China, said at the 188bet Live Casino China 2016 Annual Launch Conference on October 19th。

During the release of "Avengers 2" in China in May 2015，188bet Live Casino has also jointly developed products including Chow Tai Fook jewelry with related brands、Yili Milk、A variety of derivatives including Audi cars。But nothing better embodies the idea of ​​“being China’s 188bet Live Casino” than the soon-to-open Shanghai Disneyland。Every detail of this park, which is expected to open in the spring of 2016, shows a strong Chinese style: there is a huge fountain in the center of the gorgeously decorated fountain、Crystal peony flower cup that symbolizes wealth and good fortune，The auspicious cloud shapes on some of the tower spiers of the majestic and huge castle in the paradise，There is also a traditional Chinese snack bar in the 188bet Live Casino Town leisure area...

The Shanghai Disneyland project is the American entertainment company’s largest overseas investment to date，Total investment 5.5 billion US dollars，Constructed by 188bet Live Casino in cooperation with the Shanghai Municipal Government。It is still doubtful whether this huge expenditure can be recovered，But the Shanghai 188bet Live Casino flagship store, which opened in May this year, may provide some reference。“Because it has not been open for a long time，188bet Live Casino cannot provide specific data，But the sales of the Chinese flagship store on the opening day set a sales record for 188bet Live Casino stores around the world。"Ouyang Dedong said。

Due to China’s quota restrictions on imported films，188bet Live Casino’s largest film and television entertainment business has been restricted in China。Therefore，Theme parks and consumer goods have become the best choice for this American company to “expand China”。From a global perspective，FY2014，188bet Live Casino Theme Parks and Resorts Global Sales 150.US.9 billion，Proportion of total revenue reaches 30.93%；The total operating income of the "Consumer Products" segment is 39.USD 900 million，8% of total revenue.17%。

188bet Live Casino’s new fiscal year data has not yet been released，But according to the data provided，FY2015 ended September 2015，188bet Live Casino sold a total of 1.2 billion 188bet Live Casino derivatives in Greater China，Average 38 items sold per second。FY2009，188bet Live Casino cooperates with about 80 Chinese brand licensees；It’s fiscal year 2015，On the basis of reducing the number of licensees by 20%，This number is 300。The cooperation between 188bet Live Casino and its licensees is a dynamic adjustment process。Lin Jiawen, general manager of 188bet Live Casino Consumer Products China, said: "We are constantly optimizing our licensees，Because it is very important to design 188bet Live Casino products with Chinese characteristics。”

The huge business of derivatives has also attracted the participation of Chinese Internet companies。Including Tencent、360、Chinese mobile game companies and other companies have teamed up with 188bet Live Casino to develop mobile games。Data display from market research agency iResearch，China’s gaming market will grow from US billion in 2014，Growth to billion in 2018。According to Justin Scarpone, senior vice president and general manager of 188bet Live Casino Interactive Asia, at the China International Digital Interactive Entertainment Exhibition (ChinaJoy) in August this year，“This (China) is the hottest in the world、The most competitive market，We hope to cooperate with leading developers and local studios，Ensuring that 188bet Live Casino’s high-quality games that are popular around the world are also popular in China。”

In the 2016 188bet Live Casino platform annual plan，“Localization strategy” is placed first。Emphasized by Jiang Xianke, Managing Director of Greater China, The Walt 188bet Live Casino Company，“We must ensure that what we do is in line with China。”So，Don’t be surprised to see the twelve zodiac signs represented by 188bet Live Casino characters next year: Ratatouille’s character Remy the Rat represents the Year of the Rat，The little lamb in the movie "Mary Poppins" is the Year of the Sheep。

In short, around theme parks and consumer products，188bet Live Casino will continue to expand China in 2016。