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Today，Write this email，I want to talk to you about the future of the overseas vacation travel industry—our future。

Humanity vs. Humanity

Price or experience, which is the future of overseas travel and vacation?

Going abroad for vacation，Two aspects of human nature: or cheap，or experience。

Changes in consumer demand often represent the direction of the industry，The grasp of needs increasingly comes from the understanding of "human nature"。Humanity，There are two basic manifestations when consuming products: or they are cheap，Or want to experience it。When purchasing standard products，such as air tickets，Also an Air China ticket，Same cabin，Different channels have different prices。Users will definitely look for cheap channels to buy。But non-standard products like taking your family on vacation abroad 188bet sports betting app download are different。The first thing everyone pursues is to have fun—the only long vacation a year，Smooth、Pleasurable and good experience is the first priority，On the premise of good experience，The pursuit of the lowest price。Just trying to be cheap，Don’t experience it，The most extreme way is not to travel。

In the tourism market in the past few years，Companies have always competed with each other on price at all costs，Acquire users and occupy the market at extremely low prices。But for now，The simple "cheap picture" model has already caused problems；“Shopping groups” appeared frequently before、The various disputes caused by "low-price group" illustrate this point；The merger of the two online travel giants in the past two days also illustrates this point。

The current hot market does not necessarily represent the future，Shijiebang hopes to be the Apple of the future tourism industry。

In those days, mobile phones were still the mainstream of keyboard machines，Apple’s Steve Jobs saw，People’s fingers are actually the best tools - there is no need to spend a lot of time learning how to use the keyboard。So smart phones like the iPhone that use finger touch screens were born。Today，Children as young as several years old、Old people in their 80s are using touch screens，This represents human nature’s choice—the simplest、188bet online sports betting The most direct thing is what people want most。We focus on traveling abroad，hopes to be the Apple of the future travel industry - using good user experience to gain users。The reason why Derek and I created World State three years ago，I just discovered that Chinese people have a lot of pain points when it comes to traveling abroad，The needs of different types of people are very different，With the maturity of the tourism market and the arrival of the era of personalization，Providing personalized solutions will definitely be a huge trend in the next ten years，And the free customized travel that Shijie Bang is doing now、Provide a variety of personalized services and all-inclusive price，This is the way to follow this trend。

Don’t ignore the changes in the capital market, good user experience is the core

If it is a valuable industry，The giants will enter sooner or later。The entry of giants into the tourism industry seems to be a challenge to other companies，Make this industry more competitive，But from another angle，The joining of giants has greatly reduced the cost of educating users。Giant joins the ranks of education market and users，The concept of customized independent travel will soon be popularized。All that remains is who is the best provider of this service。We are 3 years ahead of schedule，188bet app When a large number of users choose customized free travel services，Shijiebang is not yet the first choice for users，That’s why we are incompetent！At this angle，I’m not worried about more competitors！But worried about the lack of entry of more peers。World State Be Yourself，Provide good user experience，Make good products；Three years of hard work on the product，Let us have the confidence to become the company with the best service。

No matter how the capital market outside is changing，In the final analysis，Let consumers get good services，Good experience，In this way, the value that companies bring to consumers can get the good returns they deserve。

Without a doubt，The merger of giants fully reflects the outcome of the confrontation between human nature and human nature: it represents the end of the era of low-price competition in travel products，At the same time，It also opens the era of personalized competition in product experience and services。

We are looking forward to it together，The future of the world state，A future of personalized services for leisure travel that focuses on experience！

-Dennis