Sad again，World 188bet Online Sports Betting and Casino Network, which is considered the leading company in customizing outbound 188bet Online Sports Betting and Casino，Falled before outbound 188bet Online Sports Betting and Casino recovered，It is rumored that operations will be stopped，And initiate bankruptcy liquidation。

Early morning on the 10th，Zhao Xinyu, co-founder and CEO of Shijiebang, posted a circle of friends: I hope you will take care of it，The days ahead are long。This sentence aroused the emotion of many industry insiders in a 188bet Online Sports Betting and Casino WeChat group，And encourage and support Zhao Xinyu，Zhao Xinyu responded with "Go forward with all your heart"。

World State established in 2012，There are star shareholders behind it，Continuous financing for many years，Also catching up with the trend of outbound 188bet Online Sports Betting and Casino，But public financing is stuck in 2015。

Zhi Hui learned about it after many turns，World State’s choice of bankruptcy and liquidation may be considered the best result internally，That is, he feels that there may be no chance of resumption of outbound 188bet Online Sports Betting and Casino in the next year or even longer。

The logic or reason behind 188bet Online Sports Betting and Casino is also the same: the epidemic has become the fatal straw that overwhelms the enterprise，But there is more behind the straw。

Some people in the industry commented on Zhihui，The first wave of bankrupt and liquidated 188bet Online Sports Betting and Casino companies，Maybe it’s a direct hit due to the impact of the epidemic，A very big problem occurred。But until June and July，If there is still bankruptcy liquidation，Maybe it’s because of the lack of confidence in the unclear future situation 。

A 188bet Online Sports Betting and Casino agency owner who plans to 188bet Online Sports Betting and Casino overseas，Set the time for full resumption of outbound 188bet Online Sports Betting and Casino to the end of next year，Even 2022。

Insert a detail，June 8，Beijing epidemic cases cleared，The prevention and control level will be lowered later，Official propaganda will gradually open up domestic group tours。But 188bet Online Sports Betting and Casino was one new case on June 11。

There are still many uncertainties in the 188bet Online Sports Betting and Casino industry.

Bankruptcy and 188bet Online Sports Betting and Casino the best result

Shijiebang is a company with a star halo.

The founder Zhang Pinghe was a partner of CDH Venture Capital before starting his own business，And served as the first general manager of Yahoo China；Co-founder Zhao Xinyu 188bet Online Sports Betting and Casino served as Vice President of Operations at CDH Ventures，Worked at ZTE earlier、Working at China Telecom。

After establishment in 2012，World State has successively received investments 188bet Online Sports Betting and Casino capital market，Dense。

Public information display，Early 2013，World State gets Yahoo founder Jerry Yang、Tencent early investor Wang Shu’s angel round investment of one million yuan，Then Fosun Ruizheng Capital (a subsidiary of Fosun International)、Huayan Capital invested millions of dollars，End of 2014、November 2015，Sina Weibo Fund invested tens of millions of dollars respectively、10 million US dollars。But that’s where 188bet Online Sports Betting and Casino ends。Since now，Shijiebang no longer has public financing information。

Zhihui learned about it，World State’s choice of bankruptcy and liquidation may be considered the best result internally，That is, he feels that there may be no chance of resumption of outbound 188bet Online Sports Betting and Casino in the next year or even longer。

Shijiebang’s business is relatively simple，Focus on customized outbound 188bet Online Sports Betting and Casino，Business is basically overseas，Outbound 188bet Online Sports Betting and Casino stalled，Business is suspended directly，Encountering a crisis such as the epidemic，The irresistible force，And the recovery period is longer。

Wang Li (pseudonym), a person in the customized 188bet Online Sports Betting and Casino business, expressed her views on Zhihui，The current situation is that the country does not allow outbound 188bet Online Sports Betting and Casino，Customers dare not go，We don’t dare to let customers go，“The entire industry is like this，It depends on who develops other businesses (such as domestic tourism) better，Higher operational efficiency and lower costs，The team is more cohesive，The barriers should be deeper。”

Li Chen (pseudonym), another person from a customized 188bet Online Sports Betting and Casino company, also said，The first wave of bankrupt and liquidated tourism companies，Maybe it’s a direct hit due to the impact of the epidemic，A very big problem occurred。But until June and July，If there is still bankruptcy liquidation，Maybe it’s because of the lack of confidence in the unclear future situation ，“If many companies actually have to hold on，It’s not like there’s no way to hold on，But if there is insufficient confidence in the recovery of the industry，Probably not necessary，It’s about ‘how far is spring’，Their current confidence index may be very low。”

And 188bet Online Sports Betting and Casino confidence may also be linked to Shijie Bang’s operating model.

Wang Li said，Shijie Bang’s team is very good，I also received a lot of money in financing，There are also star shareholders。Why don’t they stick to 188bet Online Sports Betting and Casino，Maybe the problem lies in cohesion and operation，“Because after all, the epidemic has entered its second half，We are still optimistic about the subsequent gradual recovery。”

Shijie Bang adopts the model of "big data + expert crowdsourcing personalized customization"。On the one hand, it helps users design independent 188bet Online Sports Betting and Casino itineraries through crowdsourcing by 188bet Online Sports Betting and Casino experts，On the other hand, through the automatic calculation and processing of big data，"Precise the information、Practicalization、Structured、Optimization of simplicity。

Among them，188bet Online Sports Betting and Casino experts only provide route content，No reservation。Zhang Pinghe, founder of World State, once said，A 188bet Online Sports Betting and Casino expert is like a distant friend，Only recommends how to eat and play if he also recommends cars、Recommended Hotel，Guests feel it is more like a 188bet Online Sports Betting and Casino agency，That sense of trust is not pure。

That is, Shijie Bang wants to achieve the so-called true personalized customization，188bet Online Sports Betting and Casino provides relatively more favorable prices。From the perspective of supply and demand，No problem。

However，Li Chen said，Enterprises like World State，The test is product capability、Resource control and service capabilities，And traffic acquisition capabilities。In his opinion，188bet Online Sports Betting and Casino experts provide more information on how to play，Or the perspective of experience，It is not something that can be "industrially replicated"，That is, the cost may be relatively higher，At the same time, 188bet Online Sports Betting and Casino experts are not deeply involved in the tourism industry，The control over resources will be lower。From this，If you use experts to design products，There will be some problems，For example, resource scheduling will be more difficult。

This may also be one of the reasons why World State added big data to the model and highlighted 188bet Online Sports Betting and Casino。From a positive perspective，Integration and analysis of big data，188bet Online Sports Betting and Casino is a basic channel that tries to provide products and services to thousands of people，188bet Online Sports Betting and Casino means intelligent personalized customization；From the reverse perspective，The use of big data functions is also to reduce the cost of manual personalization，Shorten the time cycle for delivering customized products to customers，But based on calculated product，188bet Online Sports Betting and Casino is possible to enter into modular combination，Even the above-mentioned hidden danger areas of industrial replication，Compared to the past, the personalized customization attributes dominated by experts are weakened，But the cost is reduced、Efficiency improvement, etc.，188bet Online Sports Betting and Casino does work。

Wang Li thinks，Competition in the outbound 188bet Online Sports Betting and Casino customization market is not fierce，Because it needs to cover a large number of users (low price、High production capacity，Good service at the same time)，Requires high technology、Operational and supply chain barriers。

Strictly speaking，World nations have not yet been able to establish relevant high barriers，188bet Online Sports Betting and Casino will reduce its safety factor。

Can’t wait and can’t afford to wait

The current epidemic situation is still uncertain，World State will not be the last 188bet Online Sports Betting and Casino company to fail。

Li Chen said，The current epidemic situation has not reached its peak and declined in all places，There are still many places in the outbreak stage，Coupled with geopolitical uncertainty, it will affect tourists’ 188bet Online Sports Betting and Casino choices、Travelable area，This may cause the area suitable for tourism to shrink a lot，It also has an impact on the overall interest and index in overseas 188bet Online Sports Betting and Casino，This will affect the business plan of future outbound 188bet Online Sports Betting and Casino。

Fang Hui (pseudonym), a 188bet Online Sports Betting and Casino agency owner who organizes outbound 188bet Online Sports Betting and Casino, also expressed that he is not optimistic about outbound 188bet Online Sports Betting and Casino，"It is expected to be by the end of next year，It also needs to be fully restored in 2022。”

She said，I currently have no good countermeasures (plan)，Can’t wait and can’t afford to wait，The only thing we can do now is change careers，Or 188bet Online Sports Betting and Casino are resources to sell goods，But not long。

Li Chen conducted several rounds of research on tourism companies after the epidemic，I found that the current situation of enterprises is quite complicated，Some customization companies still regard outbound customized 188bet Online Sports Betting and Casino as the main stage，But it is difficult to develop customized tour business in China，So we may choose to go out of business，Waiting for the recovery of outbound 188bet Online Sports Betting and Casino；

188bet Online Sports Betting and Casino is another type of enterprise，Choose a career change like a migratory bird first，For example, doing micro-business，Or transition to other industries，Encourage employees to start small businesses，Live first；

In addition, tourists’ suppressed travel demand is still there，Many former outbound travel customers，Or mid-to-high-end customers，Will look for domestic alternative destinations and alternative products，This is an opportunity for some companies that produce customized outbound travel products，Provide domestic 188bet Online Sports Betting and Casino for these users。

But 188bet Online Sports Betting and Casino opportunity is not easy to grasp.

Li Chen thinks，First of all, there is a difference in thinking，We must first look at why users choose 188bet Online Sports Betting and Casino from the user’s perspective。User chooses outbound 188bet Online Sports Betting and Casino，Language exists for outbound travel、Cultural and other barriers，Uncertainty in the itinerary，Need more problem-solving skills。But in the country，These obstacles、Uncertainty basically does not exist，Resources are also relatively transparent，This results in many values ​​of outbound customized tours not existing in China，Or these values ​​are difficult to quantify。“If we help users save time and worry during outbound customized travel，Copy it in China，Definitely not making money。”

Li Chen mentioned，Under the current domestic 188bet Online Sports Betting and Casino management system，Many things are not perfect yet，Unlike foreign countries, many things have ready-made specifications，The resource party can directly support the required services，This makes it necessary to participate in the exploration and transformation of the entire upstream resources such as destinations when doing domestic customized tours。“Customizers should get closer to the destination，Participate in overall destination development and marketing to a certain extent、In product design and other aspects，Have certain participation in the upstream of the industry chain。”

She used her own company as an example，There are two paths for filtering its destination，The first is to find alternatives to previous 188bet Online Sports Betting and Casino customized tours，For example, I used to like to go to Africa、European or American，I like the natural and cultural scenery or cultural experience there，Find alternative destinations in the country that meet their needs，This is in western regions such as Xinjiang、Tibet, Yunnan and other places，Has very strong advantages；Long-term destinations are the most suitable alternative to overseas destinations。

The other is a destination for higher frequency consumption，For example, areas with outstanding surrounding 188bet Online Sports Betting and Casino，Area with relatively dense tourist origins and destinations，These areas will be opened first，And it is easier to connect the destination and source area，Need to find some niche destinations in these places，Design customized products。

Another trend is，Compared to 188bet Online Sports Betting and Casino customized tours，In the past, domestic customized tours were not profitable enough，Customizers are also reluctant to develop domestic products，The suppliers are not cooperative enough，But now the best customizers can only make domestic products，This is an opportunity for upgrading the domestic customized tourism product system。

Logically speaking，Shijie Bang can also try to switch to domestic customized tour business，Not bankruptcy liquidation。To this，Li Chen thinks，The leader of the world travels freely，The domestic alternative to outbound 188bet Online Sports Betting and Casino may not be suitable for independent travel，Should be a small group，“The form of small group customized tour，Instead of pure free travel form，The added value of free travel is relatively low。”

188bet Online Sports Betting and Casino may be one of the reasons why the World State lacks confidence in its prospects.

Fang Hui also said，188bet Online Sports Betting and Casino have higher requirements than foreign customized tours，In a country you are familiar with，To position unconventional products，The competition is about vision and cognition，Content can attract people，More stringent requirements for those who plan itineraries。The big thing is to support the psychological needs of your customers，Add the storytelling ability of the product，Maybe the domestic customization competition is the same scenery，Different narrative angles。

This means，Outbound travel is suspended，Companies that focus on outbound 188bet Online Sports Betting and Casino and services，Although there is a chance of recovery，But survival is still in danger。