Mid of this month，The 37th Eurasia Marathon will be held in Istanbul，Dozens of runners recruited by Uoxin 188bet online sports betting will participate。These runners are also tourists，So this small group is also a participating group，Also a tour group，Members will enjoy the local culture and customs while competing。

As an important part of the sports industry，188bet online sports betting has heated up in the country in recent years，Increased market demand，Travel companies are also developing related products。Sports、Tourism, these two seemingly old fields，Gradually began to receive the attention of the market，188bet online sports betting is becoming one of the most dynamic areas in the tourism and sports industry。

“Compared with traditional tourism，188bet online sports betting is more experiential，That sense of participation and integration is beyond the reach of regular tours。" said Li Mengran, the person in charge of Zhongxin Tourism。

Traveling in the name of 188bet online sports betting

2002，Chinese men’s football team reaches the World Cup finals for the first time，At that time, China Travel Agency organized tens of thousands of fans to go to South Korea to watch the game，This is regarded as the beginning of China’s outbound 188bet online sports betting。In recent years，Sports outbound tourism has been recognized and loved by more and more consumers。

In this context，Major travel agencies have also seized the opportunity，Open up the market。Gao Wei, CEO of Yaner 188bet online sports betting, a professional 188bet online sports betting travel company, revealed，This company since 2012，Every year’s operating income doubles the previous year。Take Caesar Travel, the exclusive ticketing agent and travel supplier for the London Olympics in mainland China, as an example，Currently launched the Premier League、La Liga、Wimbledon、NBA、Golf and other top international tournament viewing tours，Formed a fixed product and group period。Not only that，The company is also involved in skiing、Football and Basketball Training Camp、Bicycle riding、Outdoor hiking and other leisure experience projects，And this year, he founded a sub-brand focusing on skiing, "Ski All Over the World"。The only ticketing reception and service agency in China for the Sochi Winter Olympics and Incheon Asian Games，Except the launch of La Liga、Serie A、Premier League、Except Australian Open viewing tours and skiing products，Also recruiting runners to participate in the Gold Coast Marathon、Eurasia Marathon and other internationally renowned long-distance running events。

In addition，Triathlon、Fishing、Bungee Jumping、Drifting、Rock climbing、Diving、Niche projects such as skydiving，There are also a few domestic agencies involved。"Overall，Products for watching games are more popular，Especially European Football League and NBA。Participating in projects，Skiing and hiking are popular。" said Zhang Rui, Senior Vice President of Caesars 188bet online sports betting。

In addition，188bet online sports betting supporting services are also constantly being upgraded and improved。“Like running a marathon，It’s not as simple as adding a game to your tour。We will be equipped with professional reception staff，From Eat、Live、Time schedule，Precautions before the game，Relax in the hot spring after the game，Providing a full range of professional services。"Li Mengran said。

Consumption concepts are quietly changing

In recent years，The number of people participating in outbound 188bet online sports betting continues to rise，With the continuous growth of national consumption level、The change in consumption concepts is inseparable。And sports fans’ pursuit and dreams of sports，It is the main reason for the rise of 188bet online sports betting，For example, go to Madrid to watch a "Feast of the Rich" football match，Go to London to participate in the internationally renowned London Marathon。

Related statistics display，In recent years，Chinese people’s lifestyle and consumption structure are quietly changing，Health、Casual、Entertainment investment continues to increase，Sports consumption continues to grow。188bet online sports betting is known for its positivity、Healthy content and unique themes，Is gradually becoming an important option for leisure vacation。

In terms of tourism consumption，The traditional concept of "just looking at the flowers" is gradually becoming outdated。With more and more outbound travel，Consumers are no longer satisfied with just sightseeing、Shopping，Moving to the need for a more personalized outbound experience。“Everyone wants updated gameplay，Go deeper into local cultural life。Conventional travel products cannot meet this demand，A large number of theme games came into being。"Introduced by Li Mengran，In the process of product development，Discovered by Zhongxin，People who love 188bet online sports betting and people who love traveling have many similarities，"Wide interests，Love life，Pursue quality of life，I like to make friends...so 188bet online sports betting and travel must be well integrated。”

The 188bet online sports betting market has broad prospects

The reporter discovered during the interview，Sports management departments and tourism management departments in some places，It turns out to be "two into one"，For example, called "188bet online sports betting Bureau"。

As the “cake” gets bigger and bigger，The number of organizations involved in the 188bet online sports betting business is also increasing，Not only travel companies are targeting this market segment，Some sports companies have also launched travel products。

Sports resources are the “ticket” for developing the 188bet online sports betting market。Tickets for popular events in top international events are often hard to get，The right to participate in large-scale international marathons is not easy to get。“Sports upstream resources are one of the key points of Uxin’s current layout，For example, strategic investment in a sports company with multiple internationally popular marathon participation resources. Let’s run，We plan to cooperate in launching more running products in the future。"Li Mengran said。

Zhang Ruize said，"Compared to 188bet online sports betting companies，Travel agency in product design、Sales、It has more advantages in promotion and other aspects。If the two types of enterprises can work together well、Communication，Maybe the success speed will be faster，The development is also greater。”