Four days after announcing the acquisition of Nantong Huihuang International 188bet login Agency Co., Ltd.，Tongcheng 188bet login has completed key layout in overseas destinations。

November 4th morning，Tongcheng 188bet login announced the establishment of a joint venture with Japan's HIS International 188bet login Agency，After the new company is established，will be committed to the integration and procurement of local tourism resources，The goal is to become a provider of overseas destination resources。

Tongcheng 188bet login CEO Wu Zhixiang said，This time we cooperate with Japan HIS International 188bet login Agency，It is a very important layout of Tongcheng 188bet login in outbound 188bet login，This is also another important exploration between Chinese OTA companies and overseas 188bet login agencies。

Public information display，Japan HIS Company was established in December 1980，Registered capital is about 5.800 million yuan，Currently the second largest 188bet login agency in Japan，Also a Japanese listed company，Market value approximately 15 billion yuan。The company started with cheap air tickets in the early days，Currently it owns 66 tourism-related companies、4 hotel-related companies and 4 theme park companies each、13 transportation companies (including 3 airlines)，There are 7 other insurance companies。Financial report data display，The company has achieved positive revenue growth for three consecutive years since 2012，Net profit also remains stable。

The Japanese tourism market where HIS is located，has broad development space。Data display，The number of Chinese visitors to Japan in 2013 was approximately 1.31 million，About 2.41 million in 2014，84% year-on-year growth，It is expected to reach about 4.5 million in 2015，Growth is about 87%。“Tongcheng 188bet login ranks third in China’s OTA industry，has a good number of customers，Also very optimistic about the Japanese market。"This is what Tongcheng 188bet login said。

As understood，After the establishment of the joint venture，Will focus on improving the quality of Japan’s ground connection，Go deep into local resources and make corresponding purchases。At the same time，The new company will also integrate local ground resources，With Japan’s ground transportation agency、Hotels and other companies should cooperate more closely，Focus on improving the quality of 188bet login，In order to provide more guaranteed services for guests traveling in groups and independent travelers。

Analysis by industry observers，By establishing a joint venture，Tongcheng 188bet login will go deep into the destination，Really understand customer needs from the resource side，Fundamentally solve the pain points of 188bet login customers in the entire outbound service industry chain，To improve the product，To provide customers with better quality 188bet login。

Actually，The tourism industry has entered the era of word-of-mouth competition，Tongcheng 188bet login has added user reputation considerations from its marketing system to its management system，Especially entering the third quarter，Tongcheng has invested a lot of energy and funds to create quality tourism。Among them，Based on tourists’ demand for service and 188bet login quality，Tongcheng Outbound recently launched the “Extraordinary Outbound” series that represents high-end quality，The first product "Extraordinary Hong Kong" was personally designed by Xu Zheng, the director of "囧", based on the plot of the movie，Food in the hotel、Attraction Tour Guide、Itinerary arrangements and other aspects present a different Hong Kong to tourists。

Information from Tongcheng，"Deep into the destination，will provide a more convenient way to purchase products for overseas customers traveling on the same journey、More product choices，Thus improving our service reputation，Enhance customer stickiness，So that more customers can be guided to purchase、Consume our products，This is a virtuous cycle。”As understood，Tongcheng 188bet login not only conducts in-depth cooperation with HIS，We will also seek acquisition opportunities for destination resources such as hotels in Japan in the future。

Background information:

Tongcheng Network Technology Co., Ltd. (hereinafter referred to as "Tongcheng 188bet login") is China's leading leisure 188bet login online service provider (OTA)，Founded in 2004，Headquartered in Suzhou, China。Tongcheng 188bet login’s rapid growth and innovative business model have won wide recognition in the industry，Acquired from Tencent in 2014、Ctrip and other institutions invested more than 2 billion yuan。July 2015，Tongcheng 188bet login wins Wanda again、Tencent、CITIC Capital and other strategic investments exceeding RMB 6 billion，This is the largest single investment received by a domestic online 188bet login company to date。