The 188bet login+ era is an era of reinventing the wheel，Not changing the wheel from round to square，Let the wheels be equipped with chips instead，Connect to the 188bet login，Become a smart device。Anything once connected，It will breed unlimited opportunities，Innovative business models will appear。

The following is compiled based on Zhou Hongyi’s internal course speech "Product Innovation in the Mobile 188bet login Era" at the Disruptive Innovation Institute。

“+188bet login” VS “188bet login+”

Many traditional industries today，Including many people starting businesses，They all hope to combine traditional industries with the 188bet login，Everyone is talking about “188bet login+”。What exactly is “188bet login+”？I have two understandings: one is called “+188bet login”，One is called “188bet login+”。

+188bet login

“+Internet” refers to treating the Internet as a technique。For example，188bet login turned out to be a pie seller，Now 188bet login don’t just sell online，Also sold online，Or maybe I got a lot of beautiful girls，Sending big cakes to people’s doorsteps (so-called O2O)，These are all using the Internet,It is "traditional enterprise + Internet"。

Many traditional manufacturing bosses talk to me about industry 4.0。In a narrow sense，Industry 4.0 Make the factory more automated，Use various intelligent devices，Connect all factories together using 188bet login protocol，Sharing many things to the cloud，Strengthen contact with customers，Essentially speaking，These are all "+188bet login" - they are additions，No explosive level will be generated，Exponential changes。

In other words，These practices do not change the nature of an industry or product，Just use the 188bet login to change it to be more effective。

“188bet login+”

Let’s look at an example first:uber’s philosophy: Let everyone have a personal driver。

Why can Uber become the world’s largest “car rental company that does not rent cars”，It’s because he changed the connection relationship。

Many people had cars in the past，Cannot accept work，So we have to connect with the taxi driver，Taxi companies are connected to the government，Get license，Then connect with the user，It’s complicated。

uber subverts the connection relationship in two aspects

1. Subverting the connection between users and taxis

Don’t underestimate this，When I used Uber in the United States，Always thought it was cheap。Discovered later，Cheap is just one aspect。

188bet login must have experienced it，Standing on the roadside，Many empty taxis passing by，I just don’t accept your mood。Encountered this situation，I just want to stop and rob a car。

Because of the mobile phone and the connection，Uber now gives 188bet login an experience: it allows 188bet login to look at the little blue or green dot that represents the car that is coming to pick 188bet login up，Little red dot，Close to 188bet login quickly。This feeling is so wonderful，This is an experience 188bet login have never had before。

2. Of course the more important thing is the business model，It changes the connection for all drivers。

Only a few people were connected to taxi companies in the past，Uber allows everyone to be a “black car driver”。188bet login will find，uber nothing has changed，It neither modifies the car，Not adding a battery to the car，I didn’t put an iPad in the car either，What he changed was only the connection relationship。

So “188bet login+” is the way，It is the philosophy of using the 188bet login，188bet login thinking guides a product or how to make a product in a traditional industry，Change its product experience，Change the way it sees users，Change how it connects to users，Change business model，Thus allowing resources to be truly reconfigured，Chemical reaction or even nuclear reaction effect。

“Connection: The power to change everything”

In the past, many traditional big names looked down on the 188bet login，Think of the 188bet login as a vertical industry，I think it’s a group of idiots who fooled foreign VCs (venture capital) into burning money in China。But why is the 188bet login rapidly changing many industries？It is no longer a vertical industry，It has horizontally destroyed and reshaped many industries。What is the most essential power here？

There is an old friend in the industry，Also a senior，Ding Lei，To cheer myself up when the dot-com bubble burst in 2000，Also cheer everyone，Made an advertisement，I didn’t understand that advertisement back then，After ten years, I finally understand，I think that advertisement tells the true meaning of the 188bet login，It’s called “the power of gathering people online”。

The reason why the 188bet login is awesome，Because it connects many things together。The value of a network does not change in direct proportion to the number of its nodes，But it changes exponentially - when the network has only one node，It has no value。 But the 100 millionth node，It gets more value than itself，The first 100 million minus the value of one node，is the exponential change in value。

Whether it is the Internet or the future IOT (Internet of things)，The core essence，The power behind it is connection——connection。188bet login need to consider how your product can join the connected network，How can your product really connect many things together。This thing can be a person，Can be a company，can be everything，Only if 188bet login understand the connection，Only then will 188bet login understand why many industries will be disrupted。

Give me an example

Why did WeChat subvert the operators？And why did it seem invincible, at least for a while？Because WeChat has changed the connection relationship between users and operators，It solves every one of our connectivity problems。

Zhang Xiaolong is really awesome，Assume WeChat is made by me，The most I can think of，Make a "girl shaker" function that everyone can use。But he uses the official account to connect everyone，This is a very big innovation of China’s 188bet login。

Why is there not so much power in the PC 188bet login era？The PC 188bet login does not actually connect people，Just connected the computer。The computer is just a tool，At most it changes the way information is disseminated。

Mobile Internet is different。What is a mobile phone？ The mobile phone is a new organ in your body，Already grown on your hand。It is the object most closely related to people among the objects invented by mankind，Absolutely necessary。No matter what we are doing now - dinner and meeting，Couple in bed，Everyone is watching on their mobile phones。PC version，Our daily online time，8 hours at most，Even 5 hours，How can a mobile phone have more than ten hours?。I can confiscate whatever 188bet login have today，But the phone was confiscated for thirty minutes，Someone wants to fight with me。No way，This has become a disease。

And，Mobile phones are mobile devices，After it connects everyone，This network is bigger，Not only does it take longer，There are also sensors in the phone，Camera，The recorder...produced more information。So why is WeChat better than QQ，Because it truly connects people together。

"What is the future trend？”There are two ways of thinking about starting a business and making products

Standing in the past and looking at the present

Stand now and look at the future.

Too many of us like to summarize，Like to look at the past，I have also made this mistake，We can learn from anything that has succeeded，This is looking at the present from the past。What are the benefits of this？No need to argue，Because there is data to see，There are data cases to analyze。But the problem is，It has passed，Already out。

188bet login want to start a business，When 188bet login want to innovate，188bet login can’t do this，Must do things in the future。

There are two kinds of things in the future

Either it’s something that no one else has done

Or do what others have done in a way that others would not think of。

188bet login can only do one thing and today everyone may not like it，But it is possible to do things tomorrow and the day after tomorrow，Only 188bet login may achieve great success。

Future Trend

1.A trend is called IOE (188bet login of everything)

I think this is more for the service industry，Use the 188bet login to transform the "waiter"，Taking a taxi，Ordering，All of them。People like to use O2O in China，call online to offline。

2. Another trend is called IOT (188bet login of things)。

Turn many physical devices into smart devices，Then connect with the cloud。

This means，Everything 188bet login saw today，Everything can be intelligentized、Wireless、Mobile and cloud-based。I call it “Internet of Everything”。

Some people call this the 188bet login of Things，I really don’t like it，This word has been overused in the past few years，Vulgarized by many people into a sensor network。In the public system，Sensor network is not a new word at all。If it is just a sensor，Not of much value。The important thing is that every device is smart，By collecting data，Make intelligent judgments，Return the data to the cloud，The cloud can truly aggregate big data，Big data produces some more results，Feedback to various smart devices。

“It’s time to reinvent the wheel”

Two days ago，I met an industry leader，I said，A smart car is an iPhone with four wheels，He said very excitedly，He has long thought so，But everyone disagrees。

In the world of IOT，Everything is in your hands。Will the future watch be a mobile phone？Are glasses a mobile phone？Who said mobile phones will be available in five years，It must still be like this？Think about the so-called Internet of Vehicles，When 188bet login sit in the car，Do 188bet login really need to turn on your phone again？Maybe the car itself has become an intelligent system。

188bet login are back home，Put down your phone，There may be smart devices everywhere in your home，Including all kinds of things 188bet login wear (I have been thinking about making a rechargeable belt，The belt is full of batteries)。

So, it’s time to reinvent the wheel.

We used to talk，Don’t reinvent the wheel，That is to say，When making products，Try to make full use of existing achievements，Don’t start everything from scratch。

But from another aspect，188bet login can also reinvent the wheel。Because although the wheel cannot change from round to square，But intelligent things can be added，For example, air pressure sensing，Tire wear sensing，188bet login can also have a smart Bluetooth or communication module，It can be connected to your car，Even connected to your tire manufacturer。

For example，Some time ago，GE has installed smart devices in all their aircraft engines，Record engine operating data，At the same time, summarize the data to GE headquarters，Tell airlines through big data，Which engine is different from other engine data curves，Problem。

This not only means that many devices can be intelligent，What is the most important thing？

1. The user experience of many hardware products will be changed again，It became an 188bet login product，Instead of a stupid piece of hardware。

2. The business model will be changed，That is, one who sells tires、The engine business model will be converted into a service model。

In other words，I think most products in the future，Especially 3C products，Except Apple，Opportunities to make money selling hardware will become less and less。In the future, many devices will only become connected，Only the user、Customers and manufacturers re-establish contact，Only through connection can we reshape business models。

“User thinking, not customer thinking”

I told many traditional business owners，Transforming the 188bet login is actually very simple，Just a layer of window paper，Just pierce it and it will be fine。But easier said than done。

In my opinion，The most important thing is to convert a concept，It is necessary to have user thinking，Instead of customer thinking。

Give me an example

Didi and Kuaidi started in the taxi-hailing business。While taking a taxi，Will the taxi company pay Didi?？Will the taxi driver pay it？Will people who take a taxi pay it？No one is its customer。

But it solves two problems: Is taking a taxi a necessity？Is it a pain point to not be able to get a taxi?？It solved some users，or the high-frequency rigid needs and pain points of 80% of users，Established a connection with the user。

Has the user been connected to the taxi driver before?？None。But now after establishing a connection with the taxi app，It has so many users，The next step is to go to the private car。

Next step，These rental companies, large and small，We need to talk to the taxi app: Brother，When 188bet login divide the business，Can 188bet login send me some business？So，All rental companies in the world，Or someone with a taxi，We will eventually become its customers。This premise，It connects many users。

“188bet login companies: simple products, complex business models”

Traditional industries，Product、Business is complicated，The business model is extremely simple。No matter how dazzling the business formats and organizational structures are，In the end, I have to sell things to Zhang San and Li Si，Whoever pays is his customer，They are his parents who provide him with food and clothing，So they made up a set of rhetoric to numb themselves，It is always right to call customers，Customer is God。

If they only have the concept of customers in their minds，Cannot transform。Why？Between many people and customers，Don’t talk about one-night stands，At best, it’s a friendship with friends，Not seen twice a year。

What is a user? There are several characteristics

I don’t necessarily need to pay 188bet login

I want to use your services or products regularly

Must connect with 188bet login directly

Must communicate regularly

Many Internet companies have simple products，Complex business model，Especially to C products，188bet login have to let consumers understand in one sentence，Why use your product，So keep it simple，For example, WeChat，Shake it girl。

But find a way to make money，We must keep walking from A to B to C to D，Continuous deduction，This is the difference between the 188bet login industry and many industries。

"The giant was killed, not dead, but marginalized"

What is the best industry in China？Is the operator，Because he has both customers and users - 188bet login pay the phone bill every month，Buy a package，is a customer；188bet login call every day，Send text message，188bet login cannot surf the Internet without his service，is a user。

188bet login can’t stand it if the operator cuts off service for even a minute。But why?，WeChat still killed the operator？

meaning to kill，Not dead，Is marginalized。It’s not that there is WeChat’s free information service，Resulting in a decrease in the operator’s SMS revenue，For operators，The income of tens of billions can be made as long as the users are still there。

The most deadly thing is，Every day 188bet login use a large number of products from third-party companies on your mobile phone，188bet login are isolated from the operator by various Internet services, mainly WeChat，The distance between 188bet login and the operator is getting farther and farther。

So in the future，There is no user relationship between 188bet login and the operator，Only customer relationship left。188bet login don’t even have to go to the business office，Just recharge online。If free wifi is everywhere in the future，188bet login don’t even need a SIM card。Number portability in previous years，The operator is panicking，Because they think numbers are resources。I said，Big Brother，Stop being ridiculous，Look, everyone has been chatting on Momo for a long time，What did we leave behind in the end？——WeChat ID。Looking at the essence through phenomena: closest to users in the future，Longest usage time，The manufacturer with the highest viscosity is the most valuable，and so on。188bet login might say，Operators always build roads, right，There is no road built by me，Where did 188bet login get the car?，If we cut off the road，188bet login can’t do it。

The reason is very simple，Just like my book，That book 188bet login bought today，Who 188bet login care about wrote it，What is the content，188bet login don’t care where it’s printed，Don’t care where the paper comes from。The eldest brother of the paper factory can proudly tell me，Lao Zhou，What do 188bet login want？No printing from us，188bet login can’t get this book out。I admit，He is right，But they are at the end of the value chain，is replaceable，The profits they make are naturally the lowest。

“188bet login companies: simple products, complex business models”

The operator once asked a question，Is it the WeChat fee?？This is the traditional way of thinking，If 188bet login provide a certain service, 188bet login will be charged，If 188bet login want to charge money, 188bet login must turn him into a customer。Ma Huateng needs to pay，Turn everyone into customers？WeChat must invest billions every year，Then provide free communication services to everyone，Let 188bet login spend five hours online every day，I can’t live without 188bet login，I can’t use it even if I want to，Because 188bet login all use it。

After having a user，Here comes the law of the 188bet login，Two words - "Everything is reasonable when it is beaten" and "Everything blooms with a pole"。What is he doing wrong up there？

For a while，WeChat has ads，Some people are particularly looking forward to it，The world has really changed - many people receive Coke advertisements，Very frustrated；Someone received a BMW advertisement，Running to tell each other，I finally received the BMW advertisement。So Tencent can do more things on WeChat in the future，Everything 188bet login want，Unexpected，188bet login can do everything，This is the power of users。

This is not empty talk，If 188bet login can summarize the characteristics of the Internet, 188bet login can only use four words，That is "user first"。Many people told me as soon as they came up，How do I make money on the Internet。It’s not that I don’t love money，I love money as much as 188bet login do，Because it is absolutely impossible without money。But I just wanted to make money on the Internet，Just thinking about getting customers，188bet login may not have users，No need to talk about other Internet things。So，188bet login have to think about it，Do 188bet login have a "customer relationship" or a "user relationship"。