October 21, 2015 Asia Travel Trade Show (ITBAsia) held in Singapore，Zhihui Travel was invited to participate，ITB owns clients from Asia Pacific、Europe、America、650 exhibiting companies from Africa and the Middle East，Business covers leisure and vacation、Business and conference travel, etc.。ITB is the abbreviation of International Travel Fair Berlin (InternationaleTourismusBoerseBerlin) Founded in 1966，In West Berlin at that time，Only 9 exhibitors from 5 countries participated。49 years have passed，Today’s Berlin International Travel Fair has developed into one of the most important exhibitions in the international tourism industry，Known as the "Olympics" of the tourism industry。It has become the most influential tourism exhibition in the world。What deserves attention in this event，Five Chinese tourism companies signed a strategic cooperation memorandum with the 188bet app download during the Asia Travel Mart，These five companies are Tuniu、Alibaba Travel、Baidu direct number、Dianping、Mafengwo。

China is 188bet app download’s second largest source of tourists, 2014The number of Chinese tourists visiting 188bet app download in 20161.7 million,Created26S0 million (approximately118.5billion yuan) of 188bet app download revenue.According to statistics，January-August 2015，The number of Chinese tourists to New Zealand has exceeded 1.46 million，19% year-on-year increase。“Singapore, Malaysia, and Thailand” have become a popular 188bet app download route for China’s outbound travels all year round，Rely on the natural advantages of culture and language，and business、Visa and other conveniences，It’s no surprise that Singapore has become a popular tourist destination。

Tuniu not only provides services in 188bet app download、188bet app download-Malaysia Connection、188bet app download-Malaysia-Thailand connection and other rich products allow users to choose from，Tuniu also launched the video short film "Recommended by Lao Yu·Discover 188bet app download from the Heart"，Played more than 2.5 million times，According to Tuniu’s introduction，The number of tourists traveling to 188bet app download served by Tuniu this year increased by 223% year-on-year。

With the advancement of Tuniu’s globalization strategy, especially the direct procurement strategy，The English version 188bet app download N-Booking system client independently developed by Tuniu was also released for the first time on ITB。N-Booking system client is designed for overseas partners、The supplier provides a set of mobile office tools，To improve the work efficiency of suppliers。

Alibaba Travel and the 188bet app download jointly established a tourism website，Launching a variety of travel packages，In addition, Alibaba Travel cooperated with the 188bet app download to launch the first batch of "Credit Visas"。

Baidu direct account will be launched soon when traveling in Singapore，Users only need to enter "@ Singapore 188bet app download" in mobile Baidu/mobile search，Get an introduction to Singapore’s popular scenic spots、Map Navigation、Portable Translator、Virtual tour guide and attraction ticket booking and other mobile services。

Dianping provides a wealth of travel information on Singapore destinations，Including eating、Live、row、游、Purchase、Entertainment and other aspects。At the same time，In the future, the data of the 188bet app download and Dianping will be connected，Afterwards, you can recommend nearby food based on location in the dedicated channel of the 188bet app download’s official WeChat public account、Attractions、Shopping、Hotel and other information。

Mafengwo launches exclusive page for Singapore，Through 188bet app download Notes、Strategy、And product packages to market Singapore tourist destinations。

Singapore’s concern for China’s 188bet app download O2O

Look internationally，The development speed of China’s mobile Internet market ranks at the forefront of the international market，O2O companies are also blooming everywhere in China。There are reports，90% of Chinese internet users complete payment and information search on mobile phones，So，Lionel, CEO of Singapore 188bet app download BoardYeo also mentioned，China’s 188bet app download e-commerce market has formed an independent ecosystem，Different from the Western market，Must provide specialized services for Chinese consumers。

Careful analysis of the five tourism companies that signed a strategic cooperation memorandum with the 188bet app download，It’s not hard to see，Both are BAT + JD.com tourism O2O companies，Brand、Service capabilities and technical support are relatively advantageous。And these five tourism companies all have different travel entrance options，Tuniu uses outbound group tours as its entrance，Alibaba Travel uses the platform as the entrance、Baidu direct account uses search as the travel portal，Dianping uses the integration of destination fragmented products as the entrance、Mafengwo uses UGC as the tourism entrance。So the user overlap is relatively low，Basically covers travel users of all ages and different consumption behaviors。

Looking at the domestic inbound tourism market promotion，Perhaps the 188bet app download’s approach is worth learning from。The number of domestic inbound tourists has dropped to the bottom in the past two years，The reasons are certainly complicated，But there is a very important reason，That is because the promotion of domestic tourist destinations abroad is not enough，Even many people in Europe and the United States still have the same understanding of China as they did in the last century。

The international layout of domestic 188bet app download O2O companies

After talking about overseas destination marketing，Look back，Look at the current overseas layout of domestic 188bet app download O2O companies。Entering 2015，Domestic OTAs continue to expand in overseas destination markets。From the perspective of overseas cooperation forms，O2Oization is extremely obvious，While improving overseas channel cooperation，Focus on strengthening the direct procurement capabilities of destination resources。Overseas destination 188bet app download resources relative to the domestic market，Obvious product differentiation，Then，After realizing direct procurement，Be able to control service quality at the same time，The gross profit margin is also relatively considerable。

The number of Chinese outbound tourists reached 1 in 2014.1.7 billion people，And growing at an annual rate of 18%，About 150 billion US dollars spent on outbound 188bet app download。From the characteristics of the outbound market，Chinese tourists still tend to choose some closer overseas destinations，Including regions like Hong Kong, Macao and Taiwan，Japan、South Korea、Some areas in Southeast Asia，But Europe and America、The growth of overseas destinations such as Australia and New Zealand is also growing at a rate of 10% every year，The huge market potential prompts domestic 188bet app download companies to expand overseas and major events will become more frequent in the future。

In terms of outbound destination，The top 10 outbound air ticket bookings for National Day in 2015 are: Hong Kong、Taipei、Seoul、Tokyo、188bet app download、Los Angeles、Paris、Macau、Osaka、Phuket。London by Long Range、Paris、Rome and others are growing the fastest。

However，We all know the development of the tourism industry，Can drive the development of 110 related industries，So there is such a long industrial chain，Obviously not the strategic alliance of one or two tourism companies can solve the problems in all aspects of the entire industry chain，It needs tourism destination linkage marketing，Maximize efficiency。No doubt，From this point of view，At the Asia Pacific Travel Trade Show (ITBAsia）上，The strategic cooperation form between the 188bet app download and five Chinese tourism O2O companies，There is something worth learning from。It is worth mentioning，Titan Cloud of the new O2O startup Tianxia Fangcang also appeared at the ITB2015 Asian Tourism Convention and Exhibition Week，I believe that more Chinese tourism O2O companies will ride the wind and waves to go overseas in the future，The internationalization path of Chinese tourism O2O companies is in the ascendant，Worth looking forward to。

About the author: Wang Feng，Zhihui 188bet app download expert author，Focus on hotels、Non-standard accommodation area，Personal WeChat ID: aaron88551487，Welcome to follow and communicate。